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stager: Would stagers be interested? - 05/19/09 08:28 PM
As I work on June's issue of my "Ezines Done For You!" program, I started wondering if I should offer this opportunity to stagers, as well.
My program takes over the whole ezine process and automates it - from writing the articles, designing the template and layout, and sending it to the designer's private list of subscribers. Right now I do monthly ezines for interior decorators, and I have a separate version that I do for window treatment professionals. It's been going incredibly well. Many designers write to say that they get calls for business the day the ezine goes out … (7 comments)
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stager: Multiple Streams of Design Income - 12/16/08 09:39 PM
Let me give you a little-known secret for protecting your income - no matter what the economic climate: multiple streams of income.
Let's face it. If you have income coming in from various sources, you are less likely to suffer when one or two of them is slow.
As designers, most of us have ONE source of income: working with clients. Yes, we do many things for them and sell various products, but THEY are our only way to make money. Without clients who are willing to hire and pay us, we have no business.
But it doesn't have to be that way!
Designers are finally learning that they … (3 comments)
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stager: #24 realtor out of 1.3 million shares her secrets! - 10/16/08 09:18 PM
I just finished listening to a recorded interview with Edie Marks - the #24 realtor in the country. She has sold over $800 million in real estate. She shared her secrets to networking and creating relationships with the ultra-wealthy.
Edie is one of the 14 experts sharing valuable techniques and strategies for thriving during tougher times - at the Interior Design Summit, October 28 - 30.
This is a first-of-its-kind Tele-Summit for the home design industry. I am giving a class - talking about how I tripled my design business using email newsletters, and showing you how you can do it, too.
If … (4 comments)
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stager: Prosperity Plan Provides Hope To Interior Design Industry During Economic Crisis - 10/05/08 06:24 PM
Press Release:
Groundbreaking Interior Design Summit unveils progressive marketing strategies and inspiration so interior design firms thrive during the Recession. 13 top marketing gurus, renowned business coaches, best-selling authors and media-savvy interior designers share success secrets in inaugural tele-summit October 28, 29 & 30, 2008. Find out why third largest design firm CEO thinks it is a perfect time to start an interior design business.
Design Success University and Wealthy Decorators co-host content-packed tele-summit event that interior designers attend from the comfort of their homes, offices or cell phones. No travel required to learn cutting-edge marketing strategies to grow and manage … (0 comments)
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stager: I'm going to be a speaker at the Interior Design Summit! - 09/30/08 09:26 PM
Could you be the next celebrity home stager or designer?
Well, even if you are not looking to become a "celebrity," I'm sure you'd love to have moreaffluent clients beating down your door wantingto hire you. My colleague, Gail Doby of Design Success University has put together an amazing line-up of best-selling authors, renowned business coaches, and wildlysuccessful designers to reveal how you, too, canbe running a thriving home design business.
Imagine if Beth Slifer, CEO of one of the largest interior design firms in the country, showed you how to grow your firm, find great employees, manage your business, … (3 comments)
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stager: Who is Your Ideal Client? - 09/07/08 09:19 PM
When asked who their ideal client is, many designers and realtors respond:
Owners of expensive homes or Rich people or Anyone who has money and is willing to pay
Here is the problem with believing that wealthy people are your ideal clients: It is an ineffective target because it is too broad. Choosing "high-end homes" or "wealthy homeowners" as your target does not give you a specific target. And without a clear, defined target, your design business will be less successful.
You must aim all of your marketing at a clearly defined target. Why?
Marketing becomes SO much easierWhen you … (9 comments)
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stager: Stagers - Want Success? You don't have to do it alone! - 09/05/08 09:19 PM
"The marketing is more important than the mastery" For success, you NEED to focus more energy on marketing. Most decorators dislike that part of the business. But you CAN learn easy, fun, inspirational ways to get known as the expert that you are. So you can make more money doing what you love! If you can't see the video below, you can click here:
http://www.youtube.com/watch?v=hsGEg4kjf7w … (7 comments)
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stager: Chocolate Flowers - 09/01/08 08:09 PM
Going Beyond Customer Service
While taking a break from an intense day of antiquing, my friends and I ducked into a quaint coffee shop to rest our weary bones. We each decided to order chai lattes - a black spiced tea with a coat of foam on top. The barista asked if we would like cinnamon and chocolate in the tea and, before I could raise an objection (chocolate in tea?), one of my friends responded affirmatively for all of us.A few moments later the lattes were ready and we were summoned to the counter to pick up our fancy drinks. … (19 comments)
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stager: Response to "Relationship Marketing" - 03/26/08 05:43 PM
In response to Relationship Marketing … (1 comments)
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stager: Relationship Marketing - 03/24/08 01:16 PM
Since moving into my new house just a few weeks ago, I have received dozens of postcards, brochures, and flyers from all kinds of decorating professionals. I actually AM in the market for some services, including landscaping, house cleaning, entertainment systems, etc. But I haven't been inspired to call any of the companies who sent their promotions.Until today.I got a personal note in my mailbox from a man who is in the landscaping business. Instead of trying to impress me with anonymous photos and generic headlines, he talked about himself. He talked about the economy. He said that he understood that … (22 comments)
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stager: Get Out of Your Overwhelm! - 02/07/08 07:56 PM
I know the feeling too well. I wish I could say that I don't, but I am prone to feeling overwhelmed. As business owners with so many external and internal factors to deal with - the economy, the housing market, our families, our own homes, the demands of our clients, backordered and discontinued products...(oh my gosh, I am feeling anxious just typing this list!), we are bound to feel overwhelmed and stressed sometimes. So what should we do?
Here is what I hear from the 'experts': Take a bubble bath. Get a massage. Read a book. Take a walk.
I usually … (2 comments)
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stager: How I Tripled My Design Business - 02/05/08 08:26 PM
Do you want to know the biggest secret to increasing your home fashions business? It's sending a regular e-mail newsletter - an article or simple tip that your potential clients will find useful. If you can write an e-mail, you can dramatically increase your success.
Writing an e-mail newsletter helps you:
● Achieve expert status
● Increase sales
● Gain new clients
● Improve customer relations
● Get more referrals
● Make More Money!
It's true. Writing one simple e-mail, as little as once a month, can do all that for you. But here is the challenge: It has to be done right, or you won't see these spectacular … (7 comments)
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stager: More on Dealing with "Competition" - 02/04/08 09:29 PM
Whenever you feel like there is too much competition - too many other designers or realtors in your area, too many do-it-yourself shows on tv, other professionals getting the big jobs that you want, etc. - you have to remember that you are coming from a place of "lack." The truth is: there is no lack in the universe. There is enough business for everyone. The right customers - your target - will come to you.Focus instead on the fact that there is no one else like you. You are truly unique. Think about your strengths, your unique talents, your own passions. Really … (10 comments)
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stager: Attract Your Ideal Clients - the EASY WAY - 02/01/08 05:53 PM
I want to start this article with a quote from my favorite Law of Attraction teacher - Esther Hicks.
"You could sit for 15 minutes and conjure an image of yourself (with your ideal clients, in your ideal business). And if you could imagine it to the point that you bring yourself to some level of enthusiasm, you will have accomplished more in that 15 minutes of visualization than you could in 10 years of action."
Would you like to see how this works in attracting the type of clients that you really want? This is a simple exercise that will … (7 comments)
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stager: Introducing Project H.O.M.E. - 01/31/08 09:02 PM
I am so proud and excited to introduce this new project being sponsored by the Decorators' Alliance of North America: Project H.O.M.E.
Helping others
Opening doors
Making over lives
Empowering people Use your talents and gifts to make a difference in the lives of those in need. My prediction is that this is going to not only improve the lives of a lot of needy people, but also skyrocket business and publicity for many home industry professionals. Curious? Watch this video, and tell me your thoughts. If you want to get involved, go to:
http://www.decoratorsalliance.com/projecthome.htm … (2 comments)
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stager: Do More in Less Time - It really is possible! - 01/30/08 10:17 PM
When I had my baby 2 years ago, I quickly understood the plight of the working mother. The stress, the lack of sleep, the constant demands for your attention. Is there actually enough time to get everything done? It didn't seem possible to me. The available time I had to work on my business was cut way down to about 8 hours a week - and that was adding up all the little "bits" of time I stole when I could. (While she's taking a half-hour nap, I place a quick order. After she goes to sleep, I call a few … (6 comments)
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stager: Dealing with the Competition - 01/29/08 08:13 PM
Do other designers and realtors brag about how great they are doing? Does it bother you?I was recently talking with one of my private coaching clients, and she wondered how to deal with other local designers talking about their incredible clients and big projects. She feels insecure because she is newer in the industry and doesn't have so many large jobs yet. She isn't sure how to respond to these designers. Plus, it makes her feel bad because she's thinking that everyone else is doing better than she is.This reminds me of something my husband says:Men with really tiny ____s always brag … (4 comments)
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stager: Marketing Makes You Fat - 01/28/08 04:19 PM
Scientific studies show that marketing is tied to weight gain!
Well, actually, the studies show that elevated levels of stress often cause increased fat. And since many stagers and designers tell me that marketing makes them feel stressed, I just made the connection.
So to ease your stress (and possibly increase your health and fitness), I've decided to answer some common marketing questions
What are the most effective ways to market a design business?First, let's define "effective." Effective marketing is creating a lot of awareness about your company - for the least amount of money. The more effective your marketing, the … (12 comments)
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Nika Stewart - Decorators' Success Coach
Howell,
NJ
More about me…
Nika Stewart Enterprises, LLC
Office Phone: (732) 462-0972
Email Me
Success Tips and Inspiration for Home Industry Professionals
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