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selling advice: Can you get my house market ready by Friday?? - 01/10/10 09:14 PM
I started my home staging business not as an outlet for interior decorating -- as some people would assume -- but because I love the excitement of buying and selling real estate in Calgary, Alberta. In order to achieve any successful sale, you have to effectively merchandise your product. In this case, it's a house.
What's involved in home merchandising? It starts with saying your good-byes, first of all, and then overcoming the procrastination of dealing with all the stuff you've collected . . . and home maintenance you've put off . . . for someday when you'd have more time.
When you decide … (30 comments)
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selling advice: ReMax Canada, "Are You Fit to Sell?" Campaign - What it means for Sellers and Home Stagers - 11/03/09 11:49 AM
Are you fit to sell?
I was preparing dinner a few weeks ago and had the weather channel on to catch the week's forecast. My mind was kind of tuned out as I was running down the list of the comings and goings in our household for that evening. Before I even got as far as "drum lessons", I was immediately reeled back in to the present by those five words . . . are you fit to sell?
I couldn't believe it! This is my mantra. I've lived and breathed this for much longer than I've even had my … (5 comments)
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selling advice: The Value of Good Artwork in Home Selling & Staging (Part 1) - 10/22/09 02:26 PM
One thing I have noticed in viewing a lot of homes is that most people struggle in the area of artwork. Often it is kind of dated, kind of inexpensive looking (dare I say . . . cheap), and kind of small. Well, all that, and kind of personal, too. As a stager and real estate photographer, I am continually trying to educate home owners about the value of having the appropriate artwork as a selling tool.
The right artwork can accomplish many things when selling a home.
Creating Focal Points
The right artwork in the right place draws the eye and leads … (29 comments)
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selling advice: "Why paint twice?" I got asked again the other day . . . - 10/12/09 12:43 PM
I was meeting with a customer last week in order to give her a staging quotation on a vacant, previously tenant-occupied, property. She recognized that the flooring desperately needed to be changed, but didn't want to take the time to do that because it would postpone listing for another 6 weeks and get too close to the holiday season. This is why she decided to stage the property instead.
I also mentioned that the paint colors were really strong (deep gold throughout) and the risk she was taking was that potential buyers would be adding all this up in their heads and discount more … (4 comments)
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Deena Cottingham, Home Stager & Photographer
Calgary,
AB
More about me…
GreenApple Staging & Images, Calgary Staging & Photography
Address: Call for Consultation, Calgary, AB, T2Y 5G6
Office Phone: (403) 589-0225
Cell Phone: (403) 589-0225
Email Me
I like creating discussion among other professionals in the real estate industry on various staging, photography and off-beat topics. I value the insight of others and the synergy we all benefit from when we collaborate--iron sharpens iron!
I also have a love for fitness, personal growth and my family.
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