It’s
important that we
aren’t just blowing our own horn all
the time. When we participate
through conversation in communities like Active
Rain we’re not only
creating relationship with each other, we’re building a
rapport
with the search engines. Our relevance on line is greatly influenced by
others
chiming in about us.
In
part one... keeping-your-online-presence-manageable-and-in-step-part-1
we
talked about the ubiquitous way
of social media marketing. Here in part two
we’ll continue this line of inquiry and talk about how the
dynamics of group can
bolster your ranking.
There’s power in
numbers!
Simply
put, search engines like
Google are robots that crawl
the web to find all public content. Remember the search engine
isn’t ‘the’
content but the device that
finds and organizes it.
Search
engines have three component
parts. First
the spider
reads the public page and follows the internal links. Second,
it
collects, organizes, and indexes what it finds. Third,
it sifts
through what
it has indexed and compares everything to everything else to formulate
the (super
secret black box) guidelines of
ranking so it can decide how relevant your content is to the topic.
With all
that content on the web, these three things can take a while and until
it’s in
the index it’s not searchable.
This
is where a program like
StepRep
comes into play. Like a
spider, StepRep continuously searches the net for content that includes
us, is
about us, or was created by us. With a little first hand feedback to
its findings
we proactively speed up the indexing process. We’re
influencing the robot. We
also affirm that the content was indeed us and by this we help
reinforce our reputation, authority, and our
digital footprint.
Speaking of authority,
one of the
truly important features in
StepRep is the ability to trust others and to be trusted. What are we
doing? We’re
creating an affiliated association of people (colleagues, clients, contractors, servicers)
that are declaring
that you are who you say you are and they trust what you say. This is a
reciprocal
relationship for everyone who participates.
Use
the Trust
Network
area of StepRep to build your network. Notice the right hand column is
where
you add experts to your trusted list and where you invite others to
join you. This
relatedness gets very large very quickly. Everyone is the center of
their own
trust group and by associating with you they share their acquired
authority with
you via those who trust them. StepRep is providing you with a very
dynamic
source of linkage and it’s making sure the search engines
know about it.
Here
on the Rain we blog and
comment back and forth with
each other all the time. We know we get a lot of ‘Google Juice’
from it. StepRep works well and in
concert with this kind of participation.
Again,
it’s important
that we aren’t just blowing our own
horn all the time. Part of the search engine algorithm for ranking has
a lot to
do with our associations and groups. Your StepRep affiliations are your
supporters
and tell the index that you are the bona fide genuine sincere source in
this
conversation and they hold you in high regard. That’s big
time
added weight!
Stay
tuned for part three...
Welcome to my internet buffet.
related
posts:
Keeping
your online presence manageable and in step - part 1 of 3
The
road to ubiquity...
René
Fabre is well known for his
innovative marketing programs. He is a sought after speaker and
motivator known for his knowledge, keen interest, and insightful
approach to contemporary marketing ideas and technologies. His obvious
passion for the subject is well known and contagious. As the IT
Marketing Director for Ticor Title - Region 2, he frequently gives
workshops and round table conversations throughout Washington
and Oregon on internet and social media marketing, lead
generation, and web presence development.
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