agent branding: Don't Be Afraid to Niche - It Won't Limit Your Real Estate Business!
- 10/29/21 11:21 AM
Don't Be Afraid to Niche - It Won't Limit Your Real Estate Business!
There comes a time in many agents' careers when they get tired, burned out, and know they can't continue in the business the way they have.
Maybe they are selling across too large of an area that has awful traffic and they are spending more and more time on the road and less time in the houses they are trying to show.
Maybe they are working with clients who don't take advice and are too much work (such as buyers who won't be realistic in their … (7 comments)
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agent branding: What's the Big Deal About Branding?
- 12/04/20 05:37 PM
What's the Big Deal About Branding?
There are very few things I am as passionate about in business as branding. Brand Development is as critical in business as determining your business name, mission statement, your entity (such as S Corp, LLC, etc), and your processes.
However, there seems to be confusion about what your brand really is. Some think it is solely about the client experience – the feeling the client gets once the transaction is closed, the service you provide, etc. In my opinion, that works great for past and current clients, but what about those potential clients who … (13 comments)
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agent branding: Fresh From The Lones Group’s Instant Image Gallery: "Fireside Chat"
- 04/20/11 06:20 AM
Fresh from The Lones Group's Instant Image Portfolio: "Fireside Chat"
Our “Fireside Chat” brand evokes a sense of calm, while the use of various shades of brown reinforce a feeling of safety and security. A sliver of red brings the brand to life – offering just that little touch to ward away the expected and keeps this brand from being too predictable.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our "Instant Image" portfolio, we are here to help.
Interested in learning more about developing your custom branded image? … (0 comments)
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agent branding: New from The Lones Group Design Team!
- 04/12/11 10:19 AM
New from The Lones Group Design Team!
Toren's direction on brand development made it clear that we absolutely, positively had to incorporate his love of water.
Having formerly served in the navy, it was important that the brand be both conservative and strong. We incorporated Toren's love of sailing with clean lines and we incorporated an "all-American" palette which is a nod to his military service.
We think Toren's brand perfectly captures his key personality traits of dependability and loyalty.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our "Instant Image" … (2 comments)
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agent branding: Fresh From The Lones Group’s Instant Image Gallery: Investment Portfolio
- 03/29/11 07:52 AM
Fresh From The Lones Group’s Instant Image Gallery: Investment Portfolio
“Investment Portfolio” is a great example of a “layered” look in a design. The strong color palette features the prominent use of blue – a color that embodies a sense of trust and security. If you’re looking to develop a powerful image, “Investment Portfolio” would be a great brand for you! It’s just one of the many options available in our Instant Image portfolio of designs.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are … (0 comments)
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agent branding: The Evolution of a Brand
- 02/18/11 06:46 AM
THE EVOLUTION OF A BRAND
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has enjoyed a day at the spa.
Companies do this all the time. Two companies in particular – Coca Cola and Pepsi – have done great job of brand evolution over the past 50 years. Their marketing gurus know how to take a look … (7 comments)
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agent branding: Ask Denise: Template vs Custom Websites
- 02/16/11 05:16 AM
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agent branding: New from The Lones Group Design Team!
- 02/11/11 08:00 AM
NEW FROM THE LONES GROUP DESIGN TEAM!
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings to mind both physical warmth as well as the warmth of the relationships Janet develops with clients.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” … (2 comments)
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agent branding: Fresh From The Lones Group’s Instant Image Portfolio: You Can’d Handle This Design!
- 01/27/11 04:23 AM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: "YOU CAN'T HANDLE THIS DESIGN!"
Are you looking for a design that immediately creates a sense of stability? Our “You Can’t Handle This Design” design, which is part of our Instant Image palette, does just that! A strong, but soft, palette is the first step … and it’s reinforced with the star element in the design.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom … (0 comments)
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agent branding: Why Ask Denise? Because You Need Sound, Honest Advice, Now More Than Ever!
- 01/21/11 04:49 AM
WHY ASK DENISE? BECAUSE YOU NEED SOUND, HONEST ADVICE, NOW MORE THAN EVER!
While I love everything about my job, there are some things that reallymake my day – like receiving an ‘Ask Denise’ email. Every question has a different spin to it, because no two agents think about their issues and challenges in the same way. And I love that.
This week’s Zebra Report is based on five recent ‘Ask Denise’ questions. Thank you for continuing to ask … and thank you for making my day.
Question 1: Denise, should I spend more time at the office or at my home office? I … (2 comments)
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agent branding: New from The Lones Group Design Team!
- 12/08/10 08:20 AM
NEW FROM THE LONES GROUP DESIGN TEAM!
A dedicated oenophile – or wine lover – Jim wanted to incorporate his love of wine into his marketing materials, while still maintaining a classic and elegant feel. The use of black, with the outline of an elegant wine bottle, perfectly incorporated this feeling.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us at 360-527-8904, or … (2 comments)
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agent branding: Don’t Fall Into Holiday Mode — There are Opportunities Galore at this Time of Year!
- 11/29/10 06:44 AM
DON'T FALL INTO "HOLIDAY MODE" — THERE ARE OPPORTUNITIES GALORE AT THIS TIME OF YEAR!
Every year in mid-November I hear the same complaint from agents. They come to me and say:
“Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.”
Wrong!
While it’s a good idea to plan next year, it is a very BAD idea to slow your business down to a crawl just because we’ve entered the holiday season. If you’ve been enticed to put in less effort just because … (4 comments)
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agent branding: New from The Lones Group Design Team!
- 11/18/10 05:09 AM
NEW FROM THE LONES GROUP DESIGN TEAM!
After serving in the Marine Corps, Ron was ready for a change! Real estate was a natural fit for him, and he has taken it one step further by focusing on relocating clients. Because of the added stresses that come with relocation, Ron wanted a brand that conveys his personal warmth and caring demeanor while simultaneously communicating his professionalism. The “Signature” brand we developed for him does just that!
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are … (0 comments)
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agent branding: Fresh from The Lones Group's Instant Image Portfolio: Floral Watercolors!
- 11/17/10 05:51 AM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: FLORAL WATERCOLORS!
Artistic and natural in feel, “Floral Watercolors” is one of the beautiful designs featured in our “Instant Image” portfolio of brands. It’s another great example of the wide range of branding options available on demand.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us at 360-527-8904, or send an email to support@thelonesgroup.com to … (0 comments)
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agent branding: Lessons from Rudolph — A Top Marketing and Branding Guru
- 11/12/10 04:50 AM
LESSONS FROM RUDOLPH — A TOP MARKETING AND BRANDING GURU
Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius.
He is a master of attracting attention, developing a strong brand, and delivering consistent results. He is a leader, an innovator, and an example for us all.
Who is he? His name is Rudolph. Perhaps you’ve heard of him. In fact, I’m willing to bet you have. You … (6 comments)
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agent branding: New from The Lones Group Design Team!
- 11/04/10 07:32 AM
NEW FROM THE LONES GROUP DESIGN TEAM!
Last year, we created a custom “Signature” brand for Chuck David that perfectly reflected his calm, consultative, and unflappable demeanor. This year we translated that brand to Chuck’s website, providing him a venue to showcase his talents to a wider audience via his website, www.charlesedavid.com.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us at 360-527-8904, … (0 comments)
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agent branding: New from The Lones Group Design Team!
- 10/29/10 07:57 AM
NEW FROM THE LONES GROUP DESIGN TEAM!
With the launch of his website, kevinbohnert.com, Kevin has taken an important step in his business. His site, an extension of the brand we developed for him, provides an important online resource for past, present, and potential clients.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about website development? We can help with that too! Please call us at 360-527-8904, or send an email tosupport@thelonesgroup.com to learn more.
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agent branding: Ask Denise: On Branding
- 09/07/10 10:14 AM
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agent branding: Ask Denise: Why is my online lead generation faltering?
- 08/19/10 09:40 AM
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agent branding: The 7 Deadly Sins of Branding ... And How to Avoid Them!
- 08/13/10 05:56 AM
THE 7 DEADLY SINS OF BRANDING ... AND HOW TO AVOID THEM!
When it hits your eye, you can’t help but groan.
Or perhaps it’s so unremarkable that it doesn’t register with you at all.
Those are the effects of bad branding.
Rarely do you see an agent whose branding is so unique—so different—that it stands out above the rest. That memorable brand clearly articulates who the agent is, what the agent specializes in, and the level at which they do it. And it motivates you, as a consumer, to want to work with that agent.
Branding is the one area of … (0 comments)
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