branding design: The Essentials of Working in a Faster Market - 04/12/13 09:55 AM

The Essentials of Working in a Faster Market
For almost five years agents have found themselves working in markets where sellers' homes sat on the market for extended periods of time as buyers sat on fences. The market was slow to say the least and the buyers and sellers were slow to make decisions. Fast forward to 2013 and some agents in some markets find themselves in markets moving so fast that some buyers can't even write offers fast enough to have them presented. By the time they have made their decision to buy a particular home that home … (5 comments)

branding design: Open House Season is Open! - 04/05/13 09:40 AM

Open House Season is Open!
My favorite time of the year is here - Open House Season!
I love it because agents are charged up. They are polishing their open house tools and putting a shine on everything. Open house season says, "We are open for business!"
With the market picking up in many areas, this spring's open house season promises to be one of the most robust in years. In fact, a Seattle agent recently reported they had over 100 people through their open house!
There are many agents who don't see the value in open houses. There … (3 comments)

branding design: Open Houses: Your Time to Shine When Presenting Features & Benefits - 03/29/13 03:07 PM

Open Houses: Your Time to Shine When Presenting Features & Benefits
I have heard many agents complain over the years about open houses being a "waste of time."
While this could be true if you don't do your marketing ahead of time to ensure traffic, open houses can provide you an excellent opportunity to showcase features and benefits and actually sell the home you are holding open.
If you haven't visited a new home community in a while, consider it a good lesson in how to present features and benefits. The new home sales industry does an amazing job … (4 comments)

branding design: Need Business Now? - 01/25/13 01:10 PM

Need Business Now?
Lead Generation Challenges vs. Buyer and Sellers on the Fence
I was asked the following question last week, and although I had the question slated for an "Ask Denise", I felt the answer warranted an entire Zebra Report as this is something that seems to come up time and time again for my clients.
"Denise, I still don't think I have my lead generation system down because although I have people in my pipeline, they said they aren't ready to do anything until spring. But I need people ready to move now. Help!"
Thank you for … (2 comments)

branding design: Do You Know the 11 Best Pinterest Practices? - 06/29/12 09:31 AM
Do You Know the 11 Best Pinterest Practices?
In an earlier Zebra Report I shared my thoughts about Pinterest, and how it could benefit your real estate business.
As you might remember - or may have discovered since that report - Pinterest is a website where users can curate theme-based images and collections. At heart, it's based on the concept of visions boards and social photo-sharing.
Of course, you can simply use Pinterest for fun, rather than trying to harness its strength for business. But I do think there is enormous opportunity to reach potential clients through Pinterest. If you … (4 comments)

 
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Denise Lones

Bellingham, WA

More about me…

The Lones Group Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office Phone: (360) 527-8904

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Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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