business planning: If You Do Only One Thing in 2024, Make It This - 01/05/24 10:52 AM

If You Do Only One Thing in 2024, Make It This Welcome to 2024! We are getting close to a week into the new year. How are you feeling about your progress on your goals? Do you feel that you are falling behind already or working strong? Will you will be able to sustain what you are doing or are you likely to go off-track when you get busy?
This time of year has a lot of agents planning on what they want for their business in the upcoming year. I keep my eye on what agents are saying in … (8 comments)

business planning: Where Will Your Business Be in Six Months? - 10/09/23 10:43 AM

Where Will Your Business Be in Six Months? When is the last time you gave yourself space to think about your goals? As many of us are caught up in the day-to-day of running our lives and our businesses, we need to take some time to reflect on a few things:
What are we doing all of this for? Are we on track? Without the vision, the action plan, and then making sure we follow the action plan, we aren't likely to make the forward momentum that we should.
If you have 15 minutes right now, grab some paper and … (9 comments)

business planning: Don't Just Make a Plan, Make an Action Plan for 2023 - 12/02/22 03:33 PM

Don't Just Make a Plan, Make an Action Plan for 2023 The internet is full of business planning templates that will allow you to make lofty goals. But, without a path that will lead you to achieve what you envision, it just isn't worth your time to do a business plan. Without the path, a business plan is just a list of dreams!
Simply put, the path is the most important part. Without it, you really have no way of knowing if your goal is achievable - let alone how to achieve it. Your path, the one what will take … (0 comments)

business planning: Make a Money Date - 11/01/22 10:27 AM

Make a Money Date One of the secrets to my success is being a great steward of money. I have often said that no one can care for your money or track it as well as you can. But being a good money manager/tracker doesn't happen by accident; the key is to have the personal self-discipline needed to track your money every single month.
That's right, make a standing money date with yourself! Choose a day of the month, such as the first Monday of the month, add it to your calendar, make it a recurring appointment, and block out … (4 comments)

business planning: Increasing Return Cash Flow on Your Investment - 08/26/22 09:19 AM

Increasing Return Cash Flow on Your Investment If you own an income-producing investment property, cash flow and appreciation are top-of-mind. What if you want to increase your monthly cash flow? Increasing cash flow either means increasing income or decreasing expenses (or both!). Here are just a few ways to take a magnifying glass to your investment property bank register:
Income
Yes, you can certainly raise the rent if the market will bear it, but below are some other things to look at.
BANK SERVICE FEES - If you are allowing the tenant to pay rent with a credit card, do … (8 comments)

business planning: My Worst Real Estate Investment - 08/19/22 09:59 AM

My Worst Real Estate Investment Earlier this week, someone asked about real estate investments that I regretted. I've been really fortunate over the years, and all of my real estate investments have done very well for me. However, that good fortune comes with a lot of hard work. I believe the more research you do and the more information you have, the better. This includes information about the area, the property type, the financials, and the local demographics. You have to do your homework before you invest.
But... there was an investment that I made that just didn't suit my … (2 comments)

business planning: Referral FAQs - 07/22/22 02:04 PM

Referral FAQs Over my real estate career as an agent, managing broker, and real estate trainer, I have given and received many agent-to-agent referrals. I believe there is a superior process for referrals and that setting expectations is important.
But what happens when things don't go according to plan? Below are some questions I have been asked over the years:
Q: Denise, I gave a referral to an out-of-area agent that came highly recommended. At first the communication was great but now…crickets! Both the agent and my referred clients are non-responsive. Did they buy? Did the agent drop the ball? … (5 comments)

business planning: Referrals: A Money-Making Powerhouse - 07/07/22 04:33 PM

Referrals: A Money-Making Powerhouse How much money do you think you could earn from sending out referrals if you really made a concerted effort? $25,000 a year? $50,000? What if I told you this amount could easily exceed six figures per year if you had a system for attracting the type of lead you were willing to refer out and a system for working with the agent on the other end? Would you believe me? 
I can tell you with certainty that I have set this up for myself when I was selling and it earned me hundreds of thousands … (5 comments)

business planning: 7 Mindful Tips for Finding More Time In Your Day - 06/10/22 09:50 AM

7 Mindful Tips for Finding More Time In Your Day Every one of us has the same 1,440 minutes in our day, right?
So why is it that some people seem to get so much more done?
They have found the secret to finding more time!
"GROAN! Denise, you aren't going to tell me that I have to wake up at 4 in the morning, are you? If so, I am out!"
NO! This article isn't going to delve into surviving on less sleep or getting up at 4:00 in the morning; instead, we are going to focus on time … (3 comments)

business planning: Consistency - It's as Simple as One Thing - 02/25/22 09:33 AM

Consistency - It's as Simple as One Thing!
The most important thing that an agent can do in their business is to pick something that they can successfully do consistently. The problem for most agents is that at the beginning of every year, they make great plans. They have good intentions and they make lists of things they want to get done. But that list is so overwhelming because they either don't know where to begin, how to begin, or have the finances to begin.
What I always say to agents facing this daunting mountain is, "Choose one thing." … (11 comments)

business planning: 5 Tips for Real Estate Business Planning Success - 01/14/22 10:45 AM

5 Tips for Real Estate Business Planning Success
Business planning is top of mind for most business leaders this time of year. Lofty goals, dedication and drive are commonplace, but what is going to get you to a new level of success is not looking forward, it is looking backward and analyzing what has room for improvement.
In all my years of both selling real estate and now as a coach and trainer, there are common challenges that always doom a business plan and sabotages goals. Agents aren't consistent, they aren't leveraging their time, they don't track their money, … (9 comments)

business planning: Keeping It Simple in 2022 - 01/11/22 03:17 PM

Keeping It Simple in 2022
Every year when the first of January rolls around, everyone comes up with this long list of things and goals they want to get done. But this year, I want you to start with one thing.
Just one thing.
Don't get distracted by the fog of resolutions and checklists of goals. Pick out one goal or task to achieve this year. It could be a thing that is a source of pain. It could be a source of great joy. It could remove stress for you. Just really think about one thing that, if … (13 comments)

business planning: Are Time and Money Wasters Dragging Your Business Down? - 10/15/21 12:41 PM

Are Time and Money Wasters Dragging Your Business Down?
Have you ever had a leaky faucet? One that drip-drip-drips all day and night? Maybe one that you know should be fixed, needs to be fixed, but it isn't your biggest priority?
Then the water bill comes and you are shocked to learn that the little drip drip drip has resulted in an extra $200 bill and thousands of gallons of water. Then it becomes a big priority! The individual drips don't seem like a big deal, but the accumulation factor is huge.
Every business has leaks. Most real estate … (5 comments)

business planning: Prioritizing Your Rocks - 10/12/21 10:58 AM

Prioritizing Your Rocks
You are likely familiar with the Rocks, Pebbles, and Sand story and demonstration.
No? Let me quickly explain:
Our demonstration includes a jar, rocks, pebbles, and sand.
The jar represents your life - the 24 hours that each of us has each and every day.
The rocks include the important stuff - spouse, family and friends, pets, hobbies, health, and the things that bring each of us joy.
The pebbles include the things that we have to focus on such as career, making sure your house is maintained, your financial life, etc. It even includes marketing … (11 comments)

business planning: Power of One - 10/12/20 10:57 AM
This week I want to talk about efficiency and getting things done. I know that this sounds like such an elementary topic, but I hear this from my clients all the time! They are struggling to get something done, but they are getting so distracted that they are putting too many things to do on their schedule. That results in none of it getting actually done.
It is like if you and a friend were out in a rowboat on the lake, rowing about. Now you are rowing in one direction, but your friend is rowing in the other. That's counterproductive and … (12 comments)

business planning: Amplify Your Business - 07/10/20 05:57 PM

Amplify Your Business
I am so excited about my upcoming Amplify business planning workshop! This is a brand new class - hot off the press and is the first class we have specifically designed to work in an online environment over a period of four sessions.
We have designed this limited-seating workshop to provide that one-on-one friendly environment you have grown to love about our workshops, but have built in exercises and tasks that will both invigorate your business, help your new good habits stick, and incrementally improve your systems and processes.
If you have been to one of … (0 comments)

business planning: Social Distancing and Productivity Opportunities - 03/17/20 12:12 PM

Social Distancing and Productivity Opportunities
You can't go anywhere without hearing about the doom and gloom of the Corona Virus.  This brings up fear, anxiety and uncertainty for what lies ahead.  We have been down a similar road a number of times before with other viruses and other disasters and one thing is certain, this shall pass and we will get back to normal.
In the meantime, while you may find yourself working out of your home there are many productive things you can be doing to give your business a boost.  And you might also want to take … (0 comments)

business planning: Raise Your Deflector Shield! - 01/10/20 02:23 PM

Raise Your Deflector Shield!
Yesterday, I had a great Lunch and Learn with Drew Ebner of Guild Mortgage. It was one of those kicking off the year and getting in the right mindset type of events. One of the topics we touched on was the power of editing out the extra noise and mental clutter that bogs us down.
Imagine your new year business as a clean slate. You have a few ongoing actions you need to take, categories of clients to follow up with and you have a concise plan for doing so. The board is mostly clear … (6 comments)

business planning: Five Changes for a Better 2020 - 12/20/19 02:26 PM

Five Changes for a Better 2020
Here we are. Just one last business week and 2019 will have sailed over the horizon and into the past. The holidays are nearly here and come January you’ll be refreshed and ready for a new start. Right?
Have a bad 2019? Put it behind you. It is over. It's done. It's time for a new you. It's time to figure out what you need to move your business up to the next level. If you are like most agents, you may be so deep in the trenches that you don’t know where to look to get … (14 comments)

business planning: Goal Check! - 04/20/18 09:46 AM

Goal Check!
It is hockey playoffs! Hey, I am from Canada. What do you expect? This is a great time to talk about goals and checking!
Really though, I am talking about the goals that you started 2018 with and checking-in with how you are doing. We are, after all, moving our way through the second quarter - or is this the second period of our annual game plan?
If you are like many agents, caught up in the harried pace of the hot market and all the challenges that our buyers and sellers are facing, you may not … (5 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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