client care: Authentic Client Communication for the Holidays
- 12/15/23 10:49 AM
Authentic Client Communication for the Holidays Today I want to talk about connecting. We are in mid-December and I know that this can be both a very special and stressful time of year for so many people, so I really want to remind you to not forget your wonderful clients – both those from your past and potentially ones in your near future as well. Take the time to connect.
Here are a few ideas for authentically connecting with important clients in your sphere.
First, of course, December is of course a wonderful time to send out a holiday … (3 comments)
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client care: Processes and Procedures
- 08/22/23 12:35 PM
Processes and Procedures This afternoon I was teaching my Encore coaching group and we were discussing referral processes and it really made me think about how important it is for agents to have a procedure for everything in their business. For example, what is your process for:
Taking a new listing? Closing a property? Post-transaction client care? Every part of your business needs to be procedure oriented. The reason for that is threefold. First and foremost, it saves you time and energy. Second, it streamlines your business and adds a rhythm to your business that is regular and ongoing - … (0 comments)
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client care: An Opportunity to Showcase Your Expertise Four Times a Year!
- 04/28/23 11:19 AM
Quarterly Reports: An Opportunity to Showcase Your Expertise Four Times a Year! Every three months, you have an opportunity to wow homeowners and past clients. How? With a quarterly market report. Sounds like a big project, right? Well, it can be, but we have a system for great quarterly reports. Here's a checklist of things to consider:
SIZE MATTERS A good quarterly report can be any size, but we recommend a 4-page newsletter (11" x 17" that folds down to four 8.5" x 11" pages. There's plenty of room for great information and beautiful photos. Other good sizes include 8.5" … (5 comments)
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client care: Four Opportunities Agents Miss Every Year
- 12/16/22 10:36 AM
Four Opportunities Agents Miss Every Year Every year there are four important time periods that agents don't take advantage of. There are any number of reasons why agents skip out on them - they are tired, burned out, or simply don't have a system or structure in place.
As you read my Zebra Report this week, I want you to think about how each of these opportunities might impact and benefit you over the coming year. I would love to hear from you a year from now, about how an opportunity you are no longer missing has made a change … (19 comments)
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client care: What Do Your Past Clients Want From You?
- 09/27/22 02:53 PM
What Do Your Past Clients Want From You? Agents are always telling me that they don't like to generate new leads. It is time-consuming, costs a lot of money, and in the end, potential clients are more likely to be fickle and work with whomever they perceive as the path of least resistance, despite the work you have already done for them.
If you don't like to generate leads, but want to still generate income, the best way to do that is to have an amazing relationship with your past clients. After all, they have done business with you already, … (21 comments)
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client care: Client Events for Anyone
- 09/16/22 11:43 AM
Client Events for Anyone How do we plan a client appreciation event that keeps everyone happy? Simple - we don't! What we need to find is the sweet spot that appeals to the most people.
When I started planning a client appreciation event, my first step was to classify my past clients. I had groups of families, couples, single professionals, seniors, and more. Then, I tried to think of something that would appeal to all generations. Watch the video for some of my most successful ideas—and my least successful event idea—and the keys to creating a winning past-client event that … (8 comments)
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client care: Past Client Neglect
- 09/02/22 03:29 PM
Past Client Neglect We've all done it. There's not a real estate professional out there that hasn't at one point or another (or many times) neglected their past clients. It's easy to do. Just like anyone else, our current clients and urgent to-do list can take up all our attention and time. So, we need to have a system to ensure that we don't forget those past clients.
In today's Zebra Report I share how I created systems to stay in contact with my past clients and the key factors in making your system work for you.
While you are … (2 comments)
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client care: Are You Holding Back or Speaking Your Truth?
- 08/16/21 01:04 PM
Holding Back or Speaking Your Truth
One of the hardest things we are faced with when dealing with difficult people or situations is how to best maneuver our emotions and our need to defend ourselves.
Whether it is a personal or business issue where you feel you have been wronged or misjudged you will need to navigate those rough waves of anger that can overcome you. Learning to hold back and knowing when to speak your truth are essential skills needed in both real estate and in your personal life.
One of the most important steps you must take … (6 comments)
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client care: The Little Things That Have the Greatest Impact
- 02/24/21 12:43 PM
The Little Things That Have the Greatest Impact
When I first starting my real estate career, many years ago, a very smart mentor/trainer of mine used to tell me ALL THE TIME that it was the little things that would determine my level of success in real estate.
It took me years to fully understand the impact of what he was saying but it was through his watchful eye and gentle reminders that I was able to benefit from his wisdom.
So, what were those little things, those pearls of wisdom that he shared with me? He used to … (10 comments)
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client care: Protect Your Peace
- 12/14/20 12:02 PM
Protect Your Peace
Protect your peace.
It is probably one of the most important things you can do, not just this season but throughout the year. You need to protect your peace with your clients, vendors, other agents, and all the other professionals we deal with.
When I say "protect your peace," here's what I'm talking about: If you are communicating with a client, a vendor, or someone on a transaction, and that communication is giving you an uneasy feeling in the pit of your stomach, then you need to find a way to step back. Your peace is … (14 comments)
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client care: Rebuild with Kindness
- 11/20/20 10:03 AM
Rebuild with Kindness
What an incredible year 2020 has been. I know many of you have confided in me about your personal struggles and how Covid has affected your business and your life. You have been forced to learn many new skills this year including how to zoom while juggling kids at home and barking dogs. (Personally, I treasure those barking dog moments.) There is no doubt that all of this has taken a big toll on your emotions and your state of mind.
Recently I was speaking with a client who was having a pretty hard time adjusting … (1 comments)
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client care: Automate Your Business for the Holidays
- 11/13/20 04:22 PM
Automate Your Business for the Holidays
Every year in mid-November I hear the same complaint from agents. They come to me and say:
"Denise, everything is slowing down. I feel like there's no point to doing anything right now. So I think I'll just ramp things down and plan next year."
While it's a good idea to plan next year, it is a very BAD idea to slow your business down to a crawl just because we've entered the holiday season. If you've been enticed to put in less effort just because the world is entering "holiday mode," I … (7 comments)
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client care: Stay Focused on the Facts (Not Politics)
- 11/06/20 05:20 PM
Stay Focused on the Facts (Not Politics)
I have to weigh in on what's going on with the election. Probably by the time you read this, we will know who the President will be. But right now, I have clients that are panicking about how the election uncertainty is going to affect them. I want to remind them and you that life will go on and the market will go on.
No matter who the President is, you still have a responsibility to be calm with your clients and take care of their needs and concerns. I strongly encourage … (3 comments)
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client care: Strong Roots - Strong Business
- 08/06/20 05:02 PM
Strong Roots - Strong Business
Today I want to talk about the importance of staying put, staying on course, and trusting your business plan. More importantly, trusting that the clients you take care of will be loyal long term clients if you just stay the course with them.
When you think about the average real estate agent's business, we know that seasons change and so do real market conditions. We go from spring to summer, fall to winter, and there is always something that changes in the industry. It could be the weather, the market, the inventory—even a virus! … (0 comments)
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client care: Perfection is not Power
- 05/22/20 04:09 PM
Perfection is Not Power
Hi everyone, and welcome to this week's Zebra Report. Today I am here with one of my favorite things in the world, an incredibly special gift that I received from a very special person. This gorgeous piece of hand-crafted zebra art was given to me by a client of mine, Brian Rosso. His brother created it for me with some of his friends.
Brian's brother spent his precious time and talent making this and I cannot even begin to express how much it means to me. It was created by a group of individuals that … (3 comments)
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client care: Leveraging Your Superpower
- 05/08/20 01:55 PM
Leveraging Your Superpower
This week I want to talk about your superpower, yes you have one! I want to define it, explain it and show you how to put it to work for you.
There are so many real estate agents in the field today and there are specific reasons that a client is attracted to working with you. There is just that "something special" that you have that they felt they needed or were attracted to. It could be that you come across as being very thorough or detail oriented. Maybe you are friendly and easily to talk … (3 comments)
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client care: What Can History Teach Us About Real Estate?
- 03/25/20 09:56 AM
What Can History Teach Us About Real Estate?
There is no doubt that the last few weeks have been a challenge in many of our strongest real estate markets. In many places we have strong buyer demand, but are unable to satisfy that need because of the demand for social distancing.
We have MLS services in some markets that are not allowing open houses. Some MLS are not even allowing new listings to be added - for the greater good. I have agents asking me about their buyers who had great jobs even a week ago who now may … (3 comments)
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client care: Social Distancing and Productivity Opportunities
- 03/17/20 12:12 PM
Social Distancing and Productivity Opportunities
You can't go anywhere without hearing about the doom and gloom of the Corona Virus. This brings up fear, anxiety and uncertainty for what lies ahead. We have been down a similar road a number of times before with other viruses and other disasters and one thing is certain, this shall pass and we will get back to normal.
In the meantime, while you may find yourself working out of your home there are many productive things you can be doing to give your business a boost. And you might also want to take … (0 comments)
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client care: Five Changes for a Better 2020
- 12/20/19 02:26 PM
Five Changes for a Better 2020
Here we are. Just one last business week and 2019 will have sailed over the horizon and into the past. The holidays are nearly here and come January you’ll be refreshed and ready for a new start. Right?
Have a bad 2019? Put it behind you. It is over. It's done. It's time for a new you. It's time to figure out what you need to move your business up to the next level. If you are like most agents, you may be so deep in the trenches that you don’t know where to look to get … (14 comments)
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client care: Stop Sugar-Coating It!
- 09/13/19 11:31 AM
Stop Sugar-Coating It!
There is nothing as refreshing and at times terrifying as the truth. However, the truth is what your buyers and sellers need to make the decisions they need to make. At times those decisions are easy, other times they are very difficult. Different personality types need different things from you to help them with their decision making, but everyone ultimately does better when they are given the truth.
Too many times I have seen agents list properties so high above the market that the seller will eventually be disappointed because there is no hope an overpriced … (3 comments)
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