cma: The Danger of Not Doing Your Research Before You Speak
- 08/28/20 10:48 AM
The Danger of Not Doing Your Research Before You Speak I received a call recently from a client that was upset because she had lost a listing that she was sure she was going to get from a past client. When I asked her why she thought she did not get the listing she told me that she had no idea. So, I asked her to send me over everything she had presented to the seller to see if I could see any possible reason for the seller to not want to use her. My client sent me a … (7 comments)
cma: Pricing in the Land of "No Comps"
- 11/09/18 11:27 AM
Pricing in the Land of "No Comps" Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, "comparable calamity!" But armed with just a few pricing tools, you can walk into a seller's home with confidence, knowing you have done absolutely everything you can to provide the seller with a price or price range that could be supported by the market. A "comparable" is a similar home or property which has … (21 comments)
One of the hardest parts of your job as a real estate agent is the ability to price a seller's home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales revenue. More often however, because of the inability to price correctly agents walk away empty-handed without ever having the opportunity to sell the home because the price the agent came up with is not consistent with the seller's expectations. Agents can … (3 comments)
cma: Drive Business and Client Care with an Annual Client Review
- 11/15/16 04:32 AM
Connect with Your Clients with an Annual Client Review The holiday season is a great time for people to connect and reconnect with each other. Every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays. While I do agree that it is nice to get a holiday greeting of some sort, I feel it is much more productive for your business to focus your energies on making a strong impression that pertains to your client's real estate investment - their home. Therefore, I encourage agents … (0 comments)
cma: Connect with Your Clients with an Annual Client Review
- 12/05/14 05:25 AM
Connect with Your Clients with an Annual Client Review The holiday season is a great time for people to connect and reconnect with each other. Every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays. While I do agree that it is nice to get a holiday greeting of some sort, I feel it is much more productive for your business to focus your energies on making a strong impression that pertains to your client's real estate investment - their home. Therefore, I encourage agents … (1 comments)
cma: 2014 Business Planning: Providing Stellar Service to Past Clients
- 12/20/13 03:06 AM
2014 Business Planning: Easy-to-Follow Referral Generating System My last two Zebra Reports (Increase Your Referral Base and Easy-to-Follow Referral Generating System) have illustrated not only the importance of staying in contact monthly with your database (made up of both potential and past clients, also called sphere of influence or SOI) but also an easy plan to follow that keeps you top of mind with this database throughout the year. But those people who have done business with you should get a little bit more of your attention. Your clients expect you will do a great job for them during … (2 comments)
cma: The Power of Research
- 02/22/13 05:18 AM
The Power of Research When I was a new agent - and I mean a brand new agent in my very early 20s - I was called to go out on a listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to the front door when my potential seller opened the door, looked me up and down, and asked, "Where is Denise?" Since I had heard the "You're so young!" statement a number of times already, I knew what was going through … (5 comments)
cma: Pricing in the Land of No Comps
- 02/08/13 07:32 AM
Pricing in the Land of No Comps Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a "comparable calamity"! But armed with just a few pricing tools, you can walk into a seller's home with confidence, knowing you have done absolutely everything you can to provide the seller with a price or price range that could be supported by the market. A "comparable" is a similar home or property which has … (5 comments)
cma: Pricing With Confidence
- 02/01/13 05:28 AM
Pricing With Confidence One of the hardest parts of your job as a real estate agent is the ability to price a seller's home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these they may be costing their sellers thousands of dollars in lost potential sales revenue. More often however, because of the inability to price correctly agents walk away empty-handed without ever having the opportunity to sell the home because the price the agent came up with is not consistent with the seller's expectations. Agents can … (2 comments)
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.
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