denise lones: Predicting Real Estate Inventory: It's All About the Permits - 10/13/17 11:09 AM

Predicting Real Estate Inventory: It's All About the Permits
Anyone who knows me will tell you that I have been talking about inventory challenges for years. Many markets across the country have experienced severe shortages of inventory caused by reduced new construction building. This has resulted in dramatically increased house prices.
Don't forget that the real estate market is just like the stock market in that prices change based on supply and demand. Markets across the country that have experienced inventory shortages have been also experiencing sharp price increases. So, how do you know when the inventory shortages will … (7 comments)

denise lones: Lynnwood, WA: Come on a Real Estate Safari, Oct 24-25 - 10/13/17 10:39 AM
This October 24-25 we invite you to come on a real estate Safari in Lynnwood, WA. Safari is our premier real estate agent coaching event, led by nationally recognized coach, Denise Lones. This fall we are celebrating our 40th Safari with our new format: Total Transformation: Proven Systems - A Customized Approach.
Attend both days for just $49. Fifteen Washington State continuing education credits are also available. Safari is one of our favorite things that we do. Every time we see agents transformed, energized with new ideas and more confident going out than when they came in. Every … (1 comments)

denise lones: A Day in The Life of a Realtor - Jack of All Trades - 10/05/17 04:44 PM

A Day in The Life of a Realtor - Jack of All Trades
The one incredible benefit of being a real estate agent is that you get to set your own schedule. Imagine the freedom to work when you want and to be able to sleep in when you want. Sounds good, right? That is a fantasy that many real estate agents like to believe but in reality, the business of selling real estate can overcome your life.
The challenge for so many of my clients has been how to juggle it all. Being a real estate agent in today's … (6 comments)

denise lones: Closing Gifts - 10/04/17 02:58 PM

Closing Gifts
One of the most common questions I get asked is, "What is the PERFECT closing gift?"
A closing gift represents the desire to express appreciation and gratitude to a client for their business and therefore, there is not an easy, one-size-fits-all answer. The reason for that is because every client and every situation is so different.
Closing gifts can absolutely be a very special way to thank a client, but more importantly, it is an opportunity to show a client that you know them, you were listening to them, you paid attention to who they are, and … (9 comments)

denise lones: The Most Neglected Client in Real Estate - 09/25/17 09:27 AM

The Most Neglected Client in Real Estate: The Potential Client
One of the most common complaints real estate agents have is that their business feels like a roller coaster and is either "feast or famine." Some agents would argue that there is nothing they can do about this.
BUT - There absolutely is.
There are agents who have discovered the secret to keeping their business steady. It requires that you pay extra attention to the Potential Client.
It begins with developing a system for your Potential Clients. The system must suit the way you do business.  There are many … (21 comments)

denise lones: Daily Habits of Top-Producing Real Estate Agents - 09/18/17 04:27 PM

Daily Habits of Top-Producing Real Estate Agents
Have you ever wondered why some real estate agents seem to be able to weather any real estate storms and still come out on top? Regardless of what is happening in the market they seem to always be busy and thriving. They aren't experiencing the typical peaks and valleys that most agents go through. These agents, whether they know it or not, have found their winning formula.
Here are some of the things that top-producing agents have in common.
They are available to their clients and their response time is fast: The … (5 comments)

denise lones: Unpopular Niche Markets with Incredible Potential - 09/08/17 12:16 PM

Unpopular Niche Markets with Incredible Potential
When I first started selling real estate, I sought out the expertise of a high-producing agent. I was itching to learn how he found so many transactions. His answer was simple: He simply found the transactions that no one else wanted OR he uncovered potential in niches that no one else had thought of. I took that advice to heart and made a very strong business for myself following these principles. I am constantly on the lookout for new potential markets. Here are a few I have recently unearthed!
Inherited Homes
I have … (14 comments)

denise lones: Why Do Some Homes Sell Faster Than Others? - 09/01/17 10:26 AM

Why Do Some Homes Sell Faster Than Others? (What Your Sellers Need to Know!)
We have all experienced selling a home that just seems so popular that almost everyone who sees it wants to buy it. It may not be the biggest home or the nicest home on the block but it has an appeal that can't quite be explained. I have seen many of these types of homes over the years and while it may be hard to put your finger on exactly what it is about it that is so appealing, here are some features that I … (0 comments)

denise lones: Jump Start for Fall! - 08/28/17 03:36 PM

Jump Start for Fall!
Can you believe that we are almost at the end of August and September is right around the corner? What a great time to reflect back on your year and to celebrate your wins and examine your struggles.
With kids going to school and our focus turning away from summer activities, this is a great time to examine your business and determine if you are on track - or if you need to make some adjustments as you head towards the end of the year.
First some evaluation:
Are You on Track Financially?
This is the … (2 comments)

denise lones: The Velcro Client: Why You Need Them and How to Get Them - 08/18/17 11:17 AM

The Velcro Client: Why You Need Them and How to Get Them
It doesn't seem like a week goes by without a new model of real estate company popping up threatening to undermine your business. These models are offering creative incentives and discounts to potential sellers and they are making real estate selling look very easy. Of course, there will always be competition in the real estate marketplace, but agents today need to take steps now to ensure their real estate clients are not lured by these offers.
The key to safeguarding your business against this is by working … (5 comments)

denise lones: The Changing Face of Real Estate: 2017 and Beyond - 08/11/17 04:44 PM

The Changing Face of Real Estate: 2017 and Beyond
Real estate has been through so many changes over the past 10 years and there are more to come. If we take a good look at how our population is aging and changing you can easily forecast some changes ahead. In this two-part series we will look at the top 10 changes and trends the real estate industry will experience in the next few years to come. 
Baby Boomers Double Down on Real Estate
Baby Boomers are coming into some cash in the way of inheritance money and they are investing … (0 comments)

denise lones: Your Online Profiles: Why You Need Them Now More Than Ever! - 07/28/17 09:29 AM

Your Online Profiles: Why You Need Them Now More Than Ever!
I read a fascinating stat recently from the National Association of Realtors Generational Report. I was shocked to learn that over 92% of the Millennial Generation wants to use a real estate agent on their next real estate purchase or sale. This is even higher than the desire of Baby Boomers to work with Real Estate professionals. The one very strong deciding factor for this generation is how you stacked up online:  Could they easily find you? Did you have a strong online presence? How well did you … (5 comments)

denise lones: September: The Gateway to Finishing the Year Strong - 07/24/17 04:12 PM

September: The Gateway to Finishing the Year Strong
Depending on when you read this you might be wondering why I am already talking about September. But September is just around the corner (doesn't it seem like Memorial Day was just a few days ago?) and it is one of those make-it or break-it months in real estate. It can set you up for record-breaking success or it can set you up for a ho-hum fall. It can be your springboard to the most robust quarter of the year for in terms of sales success. It can also prove to … (9 comments)

denise lones: The Summer Time Hues: The Different Colors of Summer Real Estate - 07/07/17 10:23 AM

The Summer Time Hues: The Different Colors of the Summer Real Estate Rainbow
Summer is here, and potential buyers and sellers are experiencing different levels of real estate urgency. Some are rushing to make that summer time purchase or sale while others are basking in the sun with no desire to even think about making a move because they are so busy enjoying the weather. Summer is a very interesting time for real estate agents because while some of them are super busy with hardly a break since early spring, others are twiddling their thumbs wondering when their clients … (4 comments)

denise lones: The Market Seems Slow, Should I Be Worried? - 06/30/17 10:11 AM

The Market Seems Slow, Should I Be Worried?
I have had many inquiries lately about the state of the real estate market. Many agents have asked me if they should be concerned about their local market slowing down.
As we all know, real estate is a local cyclical business that has its ebbs and flows. We have been experiencing a very active market for the past number of years so any sign of a change in the pace of the market could turn on alarm bells for those agents who lived through the very difficult markets of 2007 through … (0 comments)

denise lones: Who Are Your Best and Most Reliable Clients? - 06/23/17 09:43 AM

Who Are Your Best and Most Reliable Clients?
Imagine you are in a contest and were competing against 100 other agents.
The goal is to be the first to generate a bona fide buyer or seller - that is someone that is ready to put their home on the market with you or to write an offer on a property.
The prize is $25,000! But there can be only one winner.
What would you do to win? Would you:
Quickly sign up for an online lead generation company to send you cold leads? Would you start knocking on doors … (6 comments)

denise lones: Millennials Out Number Baby Boomers: Big Changes are Coming - 06/16/17 12:39 PM

Millennials Out Number Baby Boomers: Big Changes are Coming
Baby Boomers are born between 1946 and 1964 while Millennials are those individuals born between 1982 and 2000. They have now officially outnumbered the Baby Boomers and this is creating some interesting shifts and demands in the real estate market. If you are helping Millennials to buy or sell in this market there are some things that you need to know. Here are some interesting facts about Millennials:
81.3 million – There are currently over 81 million Millennials living in the United States. They have now outnumbered the Baby Boomers.

denise lones: Anything is Possible with Persistence - 06/09/17 02:35 PM

Anything is Possible with Persistence
I can still clearly remember the day my daughter Alannah called me from college to tell me she had found a homeless dog. Her school was over 1000 miles away. She was living in a no-pets-allowed apartment. So this newly rescued dog would not be possible for her to keep. I knew where she was going with this, and I wanted no part of it. She went on to tell me how scared and frail this dog was, and how it needed a home, and she just couldn’t bear the thought of it living … (2 comments)

denise lones: The Changing Face of Real Estate: Who's Buying, What Are They Buying? - 06/02/17 12:11 PM

The Changing Face of Real Estate: Who's Buying, What Are They Buying?
The National Association of REALTORS® has been studying home buyers and sellers by generation since 2013. The Home Buyers and Sellers Generational Trends Report looks at both the differences and similarities of the generations. The report also looks at how the generations affect the real estate industry.
This report is very important because it details who is increasing in numbers in the market and who is decreasing. This is critical information for builders, developers, real estate agents and remodelers.
Some of the highlights include the following:
The … (4 comments)

denise lones: Video: The Next Best Thing in Real Estate Marketing - 05/26/17 09:03 AM

Video: The Next Best Thing in Real Estate Marketing
Most real estate agents are familiar with doing videos to market their listings but they stop there. Videos for marketing yourself, your services, your area of specialty, your market knowledge and buyer and seller tips are just a few ideas for using video in your business.
Videos allow potential clients the opportunity to get to know you before they even meet you. Many agents that use this type of video in their business report that they are contacted to come and list a client’s home without ever meeting or speaking … (1 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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