denise lones: Stop Asking Me if we are in a Housing Bubble! - 12/15/17 02:03 PM

Stop Asking Me if we are in a Housing Bubble!
When home prices are skyrocketing to new record highs it is natural to wonder if what goes up will be coming down. The question I get asked all the time is when will this happen, are we in a housing bubble, and when will it burst.
I want to assure you that our market is not in the same position it was when our market saw its last big correction. To get a better idea of what is ahead you need to look back and analyze what happened when … (1 comments)

denise lones: Addressing Buyer and Seller Fear of Tax Reform Legislation - 12/01/17 11:08 AM

How the Proposed Tax Reform Bill is Creating Concern with Buyers and Sellers Everywhere
Fear is a very powerful thing and both real estate buyers and sellers are nervous about the proposed Tax Reform Bill and how it will affect them. Many are waiting to see what happens fearing the worst-case scenario. But before you get drawn into the fear and drama you need to counter that with a powerful tool called knowledge.
The National Association of Home Builders spokesperson, Jerry Ward, was recently interviewed and discussed the proposed Tax Reform Bill. He said that if corporate taxes are … (1 comments)

denise lones: Be on the Lookout for Up-and-Coming Communities - 11/17/17 09:22 AM

Be on the Lookout for Up-and-Coming Communities
Recently I had a client call me to discuss how excited she was about writing an offer on an exciting new community in her area. I asked her if it was a community that I happen to know a lot about. She was so surprised that I had so much knowledge about it even though I hadn't toured the model homes yet.
I knew about this community because it had been in the planning stage for almost a decade. I was interested because of the surrounding area and how the development was … (12 comments)

denise lones: Branding with Group Photos - 11/13/17 11:19 AM

Branding with Group Photos
Every once in a while, I get a question that really warrants more space than my #AskDenise column that is featured in our weekly industry newsletter, the Zebra Report. This is one of those questions.
Have you ever spent time and money getting your team together for a photo which turns out perfect? It is a perfect day. Everyone looks great. There is great energy. For that moment, you are able to convey to potential clients the power of your team.
And then what happens? Inevitably someone quits or is removed from your team. You … (15 comments)

denise lones: The Word "NO" Is Not a Bad Word - 11/03/17 09:47 AM

The Word "NO" Is Not a Bad Word
If I gave up every time I heard the word NO, I would be defeated and I would simply assume that NO meant that the conversation was at its end. However, I believe that NO means so much more than NO. The word NO may be a respectful way for a potential client to tell you that the timing is bad, or the offer isn't good enough, or they have changed their mind. Believe it or not, NO is a word that is truly a gift, something to be respectful of … (10 comments)

denise lones: 7 Must-Have's for Listing Presentations - 10/27/17 09:36 AM

7 Must-Have's for Listing Presentations
Gone are the days when you can just saunter into a listing presentation and hope your big smile and sunny personality will win over the potential sellers. The challenge today is that there are too many agents competing for the same listings because there are too few listings and too many agents. With listings being the hottest commodity out there you can bet you are not the only agent that is competing for the seller's business. Sellers need to be wowed and you need to show your worth and why they would be making … (20 comments)

denise lones: Smart Agents Start Business Planning For 2018 NOW! - 10/20/17 04:40 PM

Smart Agents Start Business Planning For 2018 NOW!
A successful business plan consists of three very important parts. We will be talking about each of these over the next three weeks. To create a business plan that helps you increase your income and improve your quality of life you have to first analyze your past business to get a really good assessment of how you have been operating your business. The three parts of a successful business plan include ANALYZING, VISUALIZING AND STRATEGIZING. For today let's focus on analyzing.
Every successful business plan begins with … (0 comments)

denise lones: Predicting Real Estate Inventory: It's All About the Permits - 10/13/17 11:09 AM

Predicting Real Estate Inventory: It's All About the Permits
Anyone who knows me will tell you that I have been talking about inventory challenges for years. Many markets across the country have experienced severe shortages of inventory caused by reduced new construction building. This has resulted in dramatically increased house prices.
Don't forget that the real estate market is just like the stock market in that prices change based on supply and demand. Markets across the country that have experienced inventory shortages have been also experiencing sharp price increases. So, how do you know when the inventory shortages will … (7 comments)

denise lones: Lynnwood, WA: Come on a Real Estate Safari, Oct 24-25 - 10/13/17 10:39 AM
This October 24-25 we invite you to come on a real estate Safari in Lynnwood, WA. Safari is our premier real estate agent coaching event, led by nationally recognized coach, Denise Lones. This fall we are celebrating our 40th Safari with our new format: Total Transformation: Proven Systems - A Customized Approach.
Attend both days for just $49. Fifteen Washington State continuing education credits are also available. Safari is one of our favorite things that we do. Every time we see agents transformed, energized with new ideas and more confident going out than when they came in. Every … (1 comments)

denise lones: A Day in The Life of a Realtor - Jack of All Trades - 10/05/17 04:44 PM

A Day in The Life of a Realtor - Jack of All Trades
The one incredible benefit of being a real estate agent is that you get to set your own schedule. Imagine the freedom to work when you want and to be able to sleep in when you want. Sounds good, right? That is a fantasy that many real estate agents like to believe but in reality, the business of selling real estate can overcome your life.
The challenge for so many of my clients has been how to juggle it all. Being a real estate agent in today's … (6 comments)

denise lones: Closing Gifts - 10/04/17 02:58 PM

Closing Gifts
One of the most common questions I get asked is, "What is the PERFECT closing gift?"
A closing gift represents the desire to express appreciation and gratitude to a client for their business and therefore, there is not an easy, one-size-fits-all answer. The reason for that is because every client and every situation is so different.
Closing gifts can absolutely be a very special way to thank a client, but more importantly, it is an opportunity to show a client that you know them, you were listening to them, you paid attention to who they are, and … (9 comments)

denise lones: The Most Neglected Client in Real Estate - 09/25/17 09:27 AM

The Most Neglected Client in Real Estate: The Potential Client
One of the most common complaints real estate agents have is that their business feels like a roller coaster and is either "feast or famine." Some agents would argue that there is nothing they can do about this.
BUT - There absolutely is.
There are agents who have discovered the secret to keeping their business steady. It requires that you pay extra attention to the Potential Client.
It begins with developing a system for your Potential Clients. The system must suit the way you do business.  There are many … (22 comments)

denise lones: Daily Habits of Top-Producing Real Estate Agents - 09/18/17 04:27 PM

Daily Habits of Top-Producing Real Estate Agents
Have you ever wondered why some real estate agents seem to be able to weather any real estate storms and still come out on top? Regardless of what is happening in the market they seem to always be busy and thriving. They aren't experiencing the typical peaks and valleys that most agents go through. These agents, whether they know it or not, have found their winning formula.
Here are some of the things that top-producing agents have in common.
They are available to their clients and their response time is fast: The … (6 comments)

denise lones: Unpopular Niche Markets with Incredible Potential - 09/08/17 12:16 PM

Unpopular Niche Markets with Incredible Potential
When I first started selling real estate, I sought out the expertise of a high-producing agent. I was itching to learn how he found so many transactions. His answer was simple: He simply found the transactions that no one else wanted OR he uncovered potential in niches that no one else had thought of. I took that advice to heart and made a very strong business for myself following these principles. I am constantly on the lookout for new potential markets. Here are a few I have recently unearthed!
Inherited Homes
I have … (14 comments)

denise lones: Why Do Some Homes Sell Faster Than Others? - 09/01/17 10:26 AM

Why Do Some Homes Sell Faster Than Others? (What Your Sellers Need to Know!)
We have all experienced selling a home that just seems so popular that almost everyone who sees it wants to buy it. It may not be the biggest home or the nicest home on the block but it has an appeal that can't quite be explained. I have seen many of these types of homes over the years and while it may be hard to put your finger on exactly what it is about it that is so appealing, here are some features that I … (0 comments)

denise lones: Jump Start for Fall! - 08/28/17 03:36 PM

Jump Start for Fall!
Can you believe that we are almost at the end of August and September is right around the corner? What a great time to reflect back on your year and to celebrate your wins and examine your struggles.
With kids going to school and our focus turning away from summer activities, this is a great time to examine your business and determine if you are on track - or if you need to make some adjustments as you head towards the end of the year.
First some evaluation:
Are You on Track Financially?
This is the … (2 comments)

denise lones: The Velcro Client: Why You Need Them and How to Get Them - 08/18/17 11:17 AM

The Velcro Client: Why You Need Them and How to Get Them
It doesn't seem like a week goes by without a new model of real estate company popping up threatening to undermine your business. These models are offering creative incentives and discounts to potential sellers and they are making real estate selling look very easy. Of course, there will always be competition in the real estate marketplace, but agents today need to take steps now to ensure their real estate clients are not lured by these offers.
The key to safeguarding your business against this is by working … (5 comments)

denise lones: The Changing Face of Real Estate: 2017 and Beyond - 08/11/17 04:44 PM

The Changing Face of Real Estate: 2017 and Beyond
Real estate has been through so many changes over the past 10 years and there are more to come. If we take a good look at how our population is aging and changing you can easily forecast some changes ahead. In this two-part series we will look at the top 10 changes and trends the real estate industry will experience in the next few years to come. 
Baby Boomers Double Down on Real Estate
Baby Boomers are coming into some cash in the way of inheritance money and they are investing … (0 comments)

denise lones: Your Online Profiles: Why You Need Them Now More Than Ever! - 07/28/17 09:29 AM

Your Online Profiles: Why You Need Them Now More Than Ever!
I read a fascinating stat recently from the National Association of Realtors Generational Report. I was shocked to learn that over 92% of the Millennial Generation wants to use a real estate agent on their next real estate purchase or sale. This is even higher than the desire of Baby Boomers to work with Real Estate professionals. The one very strong deciding factor for this generation is how you stacked up online:  Could they easily find you? Did you have a strong online presence? How well did you … (5 comments)

denise lones: September: The Gateway to Finishing the Year Strong - 07/24/17 04:12 PM

September: The Gateway to Finishing the Year Strong
Depending on when you read this you might be wondering why I am already talking about September. But September is just around the corner (doesn't it seem like Memorial Day was just a few days ago?) and it is one of those make-it or break-it months in real estate. It can set you up for record-breaking success or it can set you up for a ho-hum fall. It can be your springboard to the most robust quarter of the year for in terms of sales success. It can also prove to … (9 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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