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What Is Your One Thing? Over the last several weeks, my teaching schedule has been pretty full. I had EVOLVE students graduate, met with my ENCORE group, taught classes on Open Houses, Pricing, Lead Generation, and new tricks to follow up with leads in your pipeline. As you can imagine, I have A LOT of information and ideas to share. And inevitably at the end of the day, many of my students look a bit overwhelmed. Why? Because they want to implement every single idea I presented in class into their business and they want it done last week. (6 comments)
Imagine... Allan and Bonnie Did! Imagine you went to the doctor and were told you had a life-threatening lung disease. Imagine your doctor said you didn't have long to live if you didn't get a lung transplant. Imagine your insurance company refused to pay for this lung transplant and you would be looking at hundreds of thousands of dollars in medical expenses even if you could get one. Imagine that everywhere you turned you faced more mountains to climb. Imagine that every day it got harder for you to breathe and harder to function. Imagine that you were afraid (3 comments)
Editing Your Life... Essential for All Agents There are only so many hours in a day, days in a week and weeks in a month. Time is the one thing that we can't buy more of. We are the only ones who are in complete control of our time. It can't be stored up for a rainy day and you can't go to the store to get more. Everybody has to live within the budget of time that they are given. Unlike being able to go out there and earn more money, you just can't go out and earn (4 comments)
Blogging: How to Get Results from Your Real Estate Website When I talk about blogging with my coaching clients, one frequent question always comes up - why do it? Many agents have heard that it's a good idea, but they don't really get why it's such a great idea. Over the past year search engines like Google have made a number of very significant changes to how they rank websites and they have become very good at discerning the intent of people who are searching. When a search engine senses that a visitor is looking for a business, service (3 comments)
The Warmest of Holiday Wishes The holiday season is upon us - and for some cultures, it may already have occurred. But because my family celebrates Christmas I'm posting this Zebra Report right before the holiday that I personally celebrate. All autumn I've been looking forward to this coming week. As the daylight hours have decreased along with the temperature in the air, it has lead me to this special season that I cherish so much. This fall, I've spent time planning and retooling my business for 2013 (and I'll be sharing some exciting new things with you next (1 comments)
Is Your Business Plan Doomed to Failure? As a real estate trainer and coach I see agents with many different attitudes toward business planning. There's the agent who has a plan that's so detailed it lacks flexibility (not to mention the fact that it takes three months to put it together!), the agent who has a plan that's so lacking in structure and accountability that there may as well not be a plan, and the agent who has planned for failure because they have - you guessed it - no plan at all. I actually don't even like the (0 comments)
denise lones: Is It Time to Try the Distraction Diet? - 06/01/12 08:49 AM
Is It Time to Try the "Distraction Diet"? Are you feeling lethargic? Pulled in too many directions? Are you unable to complete the tasks you used to handle easily? Feeling weighed down and uninspired? Lacking energy and focus? If so, it may be time for what I call the "distraction diet"! I work with real estate agents with varied backgrounds, and varied businesses, in various parts of the country. But here's what I can tell you most of them have in common: a problem managing distractions. Feed the engine Think of your business as an engine that must be fed. (0 comments)
denise lones: Finding Your Brokerage "Fit" (part 1 of 2) - 05/11/12 08:38 AM
Finding Your Brokerage "Fit" (part 1 of 2) Not a week goes by that I don't get a question, comment, or complaint from an agent who's thinking of switching offices. I'm always eager to hear why an agent feels the grass is greener somewhere else. It's human nature to feel that there is something better out there! And sometimes there is. We've seen a lot of agent movement in the real estate industry in recent years. Sometimes the move is beneficial; often it is not. That's because agents often don't ask the right questions before making a move. But I'm (3 comments)
denise lones: What You Can (And Should!) Learn from QVC - 04/27/12 12:00 PM
What You Can (And Should!) Learn from QVC It's been around for over 25 years, it's the butt of many a spoof or joke ... and it's one of the most finely honed selling machines in existence. What am I talking about? QVC, or course! I know you're probably wondering why in the world this Zebra Report would focus on QVC. Well, stay tuned - because I think QVC has a lot to teach us. First, a little background about QVC, which stands for "Quality | Value | Convenience". At its most basic level, everything about QVC's message can be (6 comments)
denise lones: Step Out … of Your Comfort Zone! - 10/21/11 05:08 PM
Step Out ... of Your Comfort Zone! For a long time now, I’ve talked about the value of blogging for real estate agents (and other entrepreneurs!). When blogging first appeared on the scene, it appeared to be a mystical, magical kind of thing … something that only a select few individuals would have the time or energy to master. There were a lot of questions early on – questions about which blogging “platform” to use, questions about how to blog, when to blog, and why to blog. Questions about whether blogging could really contribute to the bottom line of your (6 comments)
denise lones: Why Savvy Agents Brand - 10/07/11 12:25 PM
Why Savvy Agents Brand I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days. We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly. I’m a proponent of branding because it works. Branding your business will increase the success of your business. That’s why my company offers branding and design services to our clients. I want to be very clear on my next statement. I don’t talk about branding because my company (13 comments)
denise lones: Social Media -- It's Time to Get on Board! - 06/03/11 12:58 PM
Social Media -- It's Time to Get on Board! Even if you’re not interested in social media, I want you to read this Zebra Report. I’m going to show you how to dip your toe in the social media waters, without being intimidated or overwhelmed. Regardless of whether you’re a brand new agent, a seasoned agent, or somewhere in-between, there are tools that you simply cannot ignore if you want to have a healthy and successful business. And social media is one of the newest and most important tools you must take advantage of. I talk to agents all the time (8 comments)
denise lones: Follow-up & Communication ... the Final Keys to a Successful Open House - 05/27/11 06:45 PM
Follow-up & Communication ... the Final Keys to a Successful Open House As the fourth and final installment of my open house series, I’m going to share the importance of strong follow-up and communication plans, and why you’ll never achieve the full potential of an open house without them. Follow-up … or fail! Quite often one of my clients will call me and say, “I thought I had the best open house! I was so excited afterward! However, nothing has come of it. Not one person has called me back. What happened?” I’m here to tell you that if you are expecting people to magically call (2 comments)
denise lones: Open House Preparation ... it's More than Signs and Flyers! - 05/20/11 12:25 PM
Open House Preparation ... it's More than Signs and Flyers! As the third installment of my open house series, I want to discuss how youprepare for your open house, and then how to actually host a highly successful open house. In order to have a highly successful open house you must prepare, prepare, prepare. Simply showing up at an open house with a couple of directional signs and some flyers is not enough! If you’re like many agents who tell me “Open houses don’t work”, I’m willing to bet that signs and flyers are your only open house tools. That simply is not enough! Let’s (6 comments)
denise lones: Put on Your Thinking Cap - 05/17/11 05:22 PM
Put on Your Thinking Cap ... and Find the Right House to Hold Open This week, I want to discuss why it’s so important for you to choose the righthouse for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to choose the house! And I’m going to tell you exactly how to do that. First and foremost, not all houses are great candidates for an open house. If a house is in a rural area, (3 comments)
denise lones: Throw Open the Doors! - 05/17/11 05:18 PM
THROW OPEN THE DOORS! Think open houses aren’t effective in today’s tech-driven society? Think again! Open houses – if done strategically – can generate more business than you would ever imagine. Open houses have been around for a very long time. Twenty or thirty years ago, they were one of the only ways to get buyers into a home without an appointment. They were much more effective than printed ads because buyers had a chance to really look around and get a feel for the home. They were certainly the best way to do some low-cost marketing! Buyers simply showed up at as (5 comments)
denise lones: Powerful Home Presentation Tools - 05/17/11 05:12 PM
POWERFUL HOME PRESENTATION TOOLS This is the sixth article in my series on powerful listing presentations. So far we’ve covered pricing, communication, technology, and marketing. This week’s topic is home presentation & photography. Humans, by nature, are visual creatures. What we see with our eyes is what tugs at the strings of our heart, and engages us emotionally. Because of this, visual cues are extremely important in real estate – it’s the way we first connect buyers to homes, and it’s the way those buyers ultimately move beyond simply looking at homes, to mentally creating new memories in that home … before they even (0 comments)
denise lones: Powerful Print Marketing Tools - 04/26/11 11:59 AM
POWERFUL PRINT MARKETING TOOLS This is the fifth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss the power of your print marketing tools … and why you simply must spend time creating a portfolio of materials that represents your professional expertise and shows your sellers exactly how you’ll market their home. As I’ve said in each of the previous Zebra Reports about listing presentations, sellers want to see how you are going to sell their home. They expect you to outline the steps you will take, and they want (4 comments)
denise lones: Fresh From The Lones Group’s Instant Image Gallery: "Fireside Chat" - 04/20/11 01:20 PM
Fresh from The Lones Group's Instant Image Portfolio: "Fireside Chat" Our “Fireside Chat” brand evokes a sense of calm, while the use of various shades of brown reinforce a feeling of safety and security. A sliver of red brings the brand to life – offering just that little touch to ward away the expected and keeps this brand from being too predictable. Whether you want to develop a completely custom brand, or select from one of the amazing designs in our "Instant Image" portfolio, we are here to help. Interested in learning more about developing your custom branded image? (0 comments)
denise lones: Powerful Technology Tools - 04/20/11 01:17 PM
POWERFUL TECHNOLOGY TOOLS This is the fourth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful technology tools and the importance of these tools in your listing presentation. Regardless of whether technology is important to you in your personal life, you must step up to the technology plate when it comes to your business. In today’s world, providing the widest possible array of online marketing tools is critically important to your success as a listing agent. Here’s why: Sellers are hiring you to expose their home (2 comments)
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.