denise lones: The Life Cycle of a Real Estate Client: What You Need to Know! - 03/16/18 08:55 AM

The Life Cycle of a Real Estate Client: What You Need to Know!
People ask me all the time what exactly real estate agents do besides show homes and put homes on the MLS for sale. That is such a broad subject that I often laugh when I get asked that question. Real estate agents are not just sales people; they are business owners, marketers, social media experts, advertising experts, negotiators and communication experts. The list goes on and on and is too long for this article.
At the core real estate is a very competitive and skill testing … (1 comments)

denise lones: Why Winging It Isn't Cutting It Anymore! - 03/09/18 12:59 PM

Why Winging It Isn't Cutting It Anymore!
I have worked with hundreds of agents who all have their own style, their own personality and their own unique way of doing things. This is exactly what makes our real estate industry so special, we have a melting pot of diverse and interesting agents.
Many of these agents have a very specific set way of operating their business while others pride themselves on being able to "wing it" at presentations with clients. And while I am all for being able to think fast on your feet and communicate without effort there … (13 comments)

denise lones: Finding Success Your Way! (Part 2) - 03/02/18 09:51 AM

Finding Success Your Way! (Part 2)
Last week I discussed the top 5 of 10 common denominators that successful real estate agents possess. This week I am unveiling my remaining list of essential elements that a successful real estate agent needs to be utilizing in their business.
Don't forget the key is to find your fit and create YOUR FORMULA FOR SUCCESS. What might work for another agent in your office could be the very worst thing for you to be doing. Trust your gut but mostly analyze your results. If what you do is not getting you to … (3 comments)

denise lones: Finding Success Your Way! - 02/23/18 09:23 AM

Finding Success Your Way!
I have never met two real estate agents that run their business exactly the same way. Each has their own personality, their own style and their own way of connecting with clients.
I am often asked if there is one perfect formula for building a real estate business. I would like to be able to say, "Yes, there is this one perfect formula, just follow it and you will be successful." However, it is not that simple because agents are so unique. What works for one doesn't work for another. What one agent finds easy to … (0 comments)

denise lones: Simplify! - 02/16/18 02:39 PM

We just had a great two-day Safari workshop this week. What I love most about Safari is that no two are alike! Although the principles and foundations of each are the same, the application of those principles of each are driven by the unique needs of the agents in the room.
At this last Safari, there were agents with years of experience, some that were brand new, some whose business had stagnated and needed new energy, and even some agents that were overwhelmed with business and were trying to put together transactions on the breaks. Some were there … (13 comments)

denise lones: What are You Avoiding? - 02/12/18 01:19 PM

What are You Avoiding?
Do you ever get that feeling in the pit of your stomach when you think about that certain thing that you have been putting off? That thing you know you should do and would make you feel better to just get it off your plate? But the thought of tackling it is so overwhelming that you just push it back to the recesses of your mind and hope to forget about it?
If your thoughts went immediately to that thing, or things, that are weighing heavily on your mind, I am talking to you.
Maybe it's … (13 comments)

denise lones: Important Questions To Ask About Your Business - 01/26/18 10:00 AM

Important Questions To Ask About Your Business
At least every year - even better if you can do it more often - you should take a moment to step back and think about your business. These questions can lead to changes in your business plan (you have a business plan, right?) but they can also help point the way to a healthier business. It is important to consider these questions with an objective eye. I find it helpful to answer questions that lead you to assess what is - and what is not working - in your business.
Here … (4 comments)

denise lones: The 2018 Real Estate Success Summit: Inspirational Agents - 01/19/18 12:15 PM

The 2018 Real Estate Success Summit: Inspirational Agents
I have spent over twenty years as a real estate coach, helping real estate agents build their businesses. I've been an agent, a managing broker, a trainer and a coach.
Each agent I have met is unique and each does their best work when they find a system that suits their personality, their business style, and their life.
I have never been a fan of cookie-cutter real estate coaching because I don't believe that one program designed to be delivered to the masses can work for every person. I do however … (0 comments)

denise lones: The Snooze Button - 01/16/18 01:24 PM

The Snooze Button
People are always thinking about resolutions this time of year. Most often, a resolution means that someone wants to change something about themselves. Whether that be going to the gym and drinking more water, not snapping at one's kids, or even upping their game in their business, oftentimes one has to change something about their behavior in order to accomplish those goals.
As a result of this being resolution season, I have had several people share interesting and motivational clips, videos, and imagery they have found on the internet that resonate with them and helps keep … (20 comments)

denise lones: The Grass is Not Greener - Water Your Lawn and Reap the Benefits! - 01/05/18 11:08 AM

The Grass is Not Greener - Water Your Lawn and Reap the Benefits!
It is not even the end of the first week of January and already I have had NUMEROUS agents contact me to ask if they should sign up for the "latest and greatest" online marketing lead generation program. Sales people are out in force this week, so if your phone has been ringing off the hook, know that you are in good company. There are a number of exciting and generous enticing specials that are being offered by lead generation companies with aggressive sales people reaching … (8 comments)

denise lones: Stop Asking Me if we are in a Housing Bubble! - 12/15/17 02:03 PM

Stop Asking Me if we are in a Housing Bubble!
When home prices are skyrocketing to new record highs it is natural to wonder if what goes up will be coming down. The question I get asked all the time is when will this happen, are we in a housing bubble, and when will it burst.
I want to assure you that our market is not in the same position it was when our market saw its last big correction. To get a better idea of what is ahead you need to look back and analyze what happened when … (1 comments)

denise lones: Addressing Buyer and Seller Fear of Tax Reform Legislation - 12/01/17 11:08 AM

How the Proposed Tax Reform Bill is Creating Concern with Buyers and Sellers Everywhere
Fear is a very powerful thing and both real estate buyers and sellers are nervous about the proposed Tax Reform Bill and how it will affect them. Many are waiting to see what happens fearing the worst-case scenario. But before you get drawn into the fear and drama you need to counter that with a powerful tool called knowledge.
The National Association of Home Builders spokesperson, Jerry Ward, was recently interviewed and discussed the proposed Tax Reform Bill. He said that if corporate taxes are … (2 comments)

denise lones: Be on the Lookout for Up-and-Coming Communities - 11/17/17 09:22 AM

Be on the Lookout for Up-and-Coming Communities
Recently I had a client call me to discuss how excited she was about writing an offer on an exciting new community in her area. I asked her if it was a community that I happen to know a lot about. She was so surprised that I had so much knowledge about it even though I hadn't toured the model homes yet.
I knew about this community because it had been in the planning stage for almost a decade. I was interested because of the surrounding area and how the development was … (12 comments)

denise lones: Branding with Group Photos - 11/13/17 11:19 AM

Branding with Group Photos
Every once in a while, I get a question that really warrants more space than my #AskDenise column that is featured in our weekly industry newsletter, the Zebra Report. This is one of those questions.
Have you ever spent time and money getting your team together for a photo which turns out perfect? It is a perfect day. Everyone looks great. There is great energy. For that moment, you are able to convey to potential clients the power of your team.
And then what happens? Inevitably someone quits or is removed from your team. You … (15 comments)

denise lones: The Word "NO" Is Not a Bad Word - 11/03/17 09:47 AM

The Word "NO" Is Not a Bad Word
If I gave up every time I heard the word NO, I would be defeated and I would simply assume that NO meant that the conversation was at its end. However, I believe that NO means so much more than NO. The word NO may be a respectful way for a potential client to tell you that the timing is bad, or the offer isn't good enough, or they have changed their mind. Believe it or not, NO is a word that is truly a gift, something to be respectful of … (10 comments)

denise lones: 7 Must-Have's for Listing Presentations - 10/27/17 09:36 AM

7 Must-Have's for Listing Presentations
Gone are the days when you can just saunter into a listing presentation and hope your big smile and sunny personality will win over the potential sellers. The challenge today is that there are too many agents competing for the same listings because there are too few listings and too many agents. With listings being the hottest commodity out there you can bet you are not the only agent that is competing for the seller's business. Sellers need to be wowed and you need to show your worth and why they would be making … (20 comments)

denise lones: Smart Agents Start Business Planning For 2018 NOW! - 10/20/17 04:40 PM

Smart Agents Start Business Planning For 2018 NOW!
A successful business plan consists of three very important parts. We will be talking about each of these over the next three weeks. To create a business plan that helps you increase your income and improve your quality of life you have to first analyze your past business to get a really good assessment of how you have been operating your business. The three parts of a successful business plan include ANALYZING, VISUALIZING AND STRATEGIZING. For today let's focus on analyzing.
Every successful business plan begins with … (0 comments)

denise lones: Predicting Real Estate Inventory: It's All About the Permits - 10/13/17 11:09 AM

Predicting Real Estate Inventory: It's All About the Permits
Anyone who knows me will tell you that I have been talking about inventory challenges for years. Many markets across the country have experienced severe shortages of inventory caused by reduced new construction building. This has resulted in dramatically increased house prices.
Don't forget that the real estate market is just like the stock market in that prices change based on supply and demand. Markets across the country that have experienced inventory shortages have been also experiencing sharp price increases. So, how do you know when the inventory shortages will … (7 comments)

denise lones: Lynnwood, WA: Come on a Real Estate Safari, Oct 24-25 - 10/13/17 10:39 AM
This October 24-25 we invite you to come on a real estate Safari in Lynnwood, WA. Safari is our premier real estate agent coaching event, led by nationally recognized coach, Denise Lones. This fall we are celebrating our 40th Safari with our new format: Total Transformation: Proven Systems - A Customized Approach.
Attend both days for just $49. Fifteen Washington State continuing education credits are also available. Safari is one of our favorite things that we do. Every time we see agents transformed, energized with new ideas and more confident going out than when they came in. Every … (1 comments)

denise lones: A Day in The Life of a Realtor - Jack of All Trades - 10/05/17 04:44 PM

A Day in The Life of a Realtor - Jack of All Trades
The one incredible benefit of being a real estate agent is that you get to set your own schedule. Imagine the freedom to work when you want and to be able to sleep in when you want. Sounds good, right? That is a fantasy that many real estate agents like to believe but in reality, the business of selling real estate can overcome your life.
The challenge for so many of my clients has been how to juggle it all. Being a real estate agent in today's … (6 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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