denise lones: Power of Niche Marketing - 01/13/17 11:00 AM

Power of Niche Marketing
Have you ever gone to your family doctor only to be referred to a specialist who treated only patients with our exact ailment? Were you then surprised when you showed up at the specialist's office to find a packed waiting room?
This happened to me a couple of years ago when I went to the dentist and I discovered I needed a root canal. I naturally assumed my dentist would just book an appointment to take care of it, but my dentist informed me that she doesn't do root canals. She wanted to send me … (0 comments)

denise lones: Counting Blessings: My Dad - 12/16/16 09:14 AM

Counting Blessings: My Dad
As the year draws to a close... COUNT YOUR BLESSINGS!
Many of my clients know that 2016 was a very difficult year for me because I lost my father. I have never experienced the level of emotional pain I felt when I lost the man who brought me into this world. I have never spoken of this in print because it has been too painful for me to discuss.
This has been a very tough year; the emotional roller coaster I have been on is something I have never experienced before and never want to … (3 comments)

denise lones: Choosing Your "Theme Word" for 2017 - 12/08/16 03:10 PM

Choosing Your "Theme Word" for 2017
As we edge closer to the New Year it is important to reflect on the year you just had. Were you happy with your production and the client care you were able to give your clients or were you spinning your wheels only to find yourself coming up short in the income generation category?
Often real estate agents feel like a whole year has just passed by so quickly with hardly a moment to stop and assess what is affecting their business.
One great way to keep yourself on target is to come … (15 comments)

denise lones: Overcoming Unpredictable Income - 12/02/16 08:49 AM

Overcoming Unpredictable Income  
What's the Number One thing real estate agents don't like about the business? Time and again I hear the same answer: The unpredictability of income.
It doesn't have to be this way! There is a rampant delusion out there that real estate is a "feast or famine" business. Every day agents say, "I don't know if I'll be making any money in March because of the fluctuations in the market."  If you've ever said anything even remotely similar, I have a question for you.
If this is true, then how is it that I know many … (5 comments)

denise lones: Following Your Passion - 11/18/16 05:33 AM

Following Your Passion This is a story about an amazing client of ours, Linda Arvanitis, and her dog, Buck.
Many of you who are selling real estate today are doing so because it is your calling. You might have had a former career in retail, in sales, in management, or maybe you are even like several of my clients who used to tend sheep (yes, really) or you might have been selling real estate as soon as you left school. But something or someone told you that you should be selling real estate.
I actually talked to an agent client … (0 comments)

denise lones: Drive Business and Client Care with an Annual Client Review - 11/15/16 04:32 AM

Connect with Your Clients with an Annual Client Review
The holiday season is a great time for people to connect and reconnect with each other. Every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays.
While I do agree that it is nice to get a holiday greeting of some sort, I feel it is much more productive for your business to focus your energies on making a strong impression that pertains to your client's real estate investment - their home. Therefore, I encourage agents … (0 comments)

denise lones: Challenging Appraisals in Today's Real Estate Market - 11/04/16 04:21 AM

Challenging Appraisals in Today’s Real Estate Market  
There isn't a week that goes by lately that I don't hear a nightmare appraisal story from one of my clients. There has been a huge surge in appraisal challenges in the last 90 days and it makes me wonder what is going on!
Many transactions today are being delayed because appraisers seem to be struggling to keep up with the demand. There are too few appraisers for the number of appraisals needed. The other challenge is that while the market is super-hot right now, appraisers are coming up empty handed when … (0 comments)

denise lones: A Historical Look At Election Year Interest Rates - 10/28/16 04:59 AM

A Historical Look At Election Year Interest Rates We are right around the corner from the presidential election and many of my clients have asked me how the election will affect interest rates.
I thought I would address this question by giving some historical information that might shed some light on what usually happens after an election. I used the historical archived data from the Primary Mortgage Market Survey from Freddie Mac which dates back to 1971.
Let's look at the numbers for 30 year fixed rate mortgages:
1972 – Richard Nixon won in a landslide victory over George McGovern. … (1 comments)

denise lones: How to Hire the Right People for Your Renovation - 10/21/16 02:44 AM

How to Hire the Right People for Your Renovation  
One of the first decisions you have to make when doing a home renovation is who you will work with to complete your renovation. I wouldn't even think of starting a renovation until I had all the players in place. A renovation is a project that requires an immense amount of attention to detail. If one person messes up on their part of the renovation, it can affect many others and your timeline for completion.
Here are some questions you must ask a potential contractor:
Are You Licensed, Bonded and … (2 comments)

denise lones: Top 10 Homeowner Renovation Mistakes, Part 2 - 10/14/16 07:47 AM

Top 10 Homeowner Renovation Mistakes, Part 2  
Last week, I covered ten of the most common mistakes homeowners can make when they take on a renovation project.
Here is the rest of my list!
Failing To Anticipate Chaos
When you are renovating you can expect that something will go wrong.  Timing deadlines often can’t be met because when one things go wrong there is a domino effect on everything else.  Expect it, work with it, be patient and DO NOT get angry at your contractor or the trades.
Hiring The Wrong Contractor
This is probably THE BIGGEST MISTAKE that you make … (0 comments)

denise lones: Top 10 Homeowner Renovation Mistakes - 10/07/16 04:32 AM

Top 10 Homeowner Renovation Mistakes Home renovation shows on TV are made out to be exciting, rewarding and easily summed up in a half or full hour. However, there are many things that you don't see behind the scenes that can be very problematic during a remodel. Here are 10 of the most common mistakes homeowners can make when they take on a renovation project:
No Preperation
A home renovation requires an incredible amount of preparation. Most homeowners focus on the future design they want but the most important part of the renovation is in the planning. Making a realistic timeline … (2 comments)

denise lones: Buying to Renovate: What Your Clients Need to Know! - 09/30/16 03:29 AM

Buying to Renovate: What Your Clients Need to Know!
Many buyers are finding themselves having a hard time purchasing the type of home they initially began searching for. Often they are faced with a decision to alter their criteria and even their price expectations. Many areas are experiencing severe inventory shortages, leading some buyers to make the decision to remain in their homes and renovate OR to find themselves buying something that isn't quite perfect now, but they plan to make it perfect for them through renovation.
If you are helping a buyer with this sort of plan in … (3 comments)

denise lones: Little Touches, Big Impact - 09/23/16 04:45 AM

Little Touches, Big Impact
The littlest touches can have the biggest impact for your clients. The key is to decide what that one special touch will become your signature touch. It should be something that is unique to you and something that your competition probably isn't doing.
For example, think about your favorite restaurant. Is there something that they do that you go back time and time again to enjoy?  One of my favorite restaurants serves piping hot bread with four different flavored butters and salmon spread just as soon as you sit down. People come from all over … (11 comments)

denise lones: Numbers Worth Knowing - 09/09/16 02:44 AM

Numbers Worth Knowing
Lately I have been working with a lot of numbers and I have been reminded of their power.
While numbers themselves are non-emotional, often they bring up a lot of emotion and therefore, are sometimes avoided. Anyone who has ever not opened their credit card statement or avoided revisiting their commission statements knows exactly what I am talking about.
But numbers can also bring great joy! I was reminded of this just this week when not one but two of my clients shared with me that they had reached their commission and transaction goals for the … (2 comments)

denise lones: Your Work-Life Balance Check-Up - 09/02/16 03:51 AM

Your Work-Life Balance Check-Up
I would like to take you back to December 31, 2015. You might have been with friends celebrating the new year, traveling with family, or perhaps curled up with a cup of hot cocoa next to the fire, but wherever you were and whatever you were doing, you had probably been giving some thought to the upcoming year and how it was going to be different than previous years in terms of structure and in terms of protecting  your family time.
Fast forward to September 1, 2016; Labor Day weekend and the symbolic end of … (2 comments)

denise lones: The Market is NOT Falling! - 08/26/16 04:26 AM

The Market is NOT Falling!
I have received so many emails this month asking me if the market is going to crash just because pending sales in their area have decreased slightly. When I ask them what area they are in and when I look the stats up on the MLS I confirm what I know which is that the slight decrease is completely normal for this time of year.
Real estate markets everywhere fluctuate not only when markets are tumbling, they fluctuate based on what is happening in each local area. For example, the last week of August … (1 comments)

denise lones: Custom Home Building: Trend or Here to Stay? - 08/19/16 07:20 AM

Custom Home Building: Trend or Here to Stay?
More and more people are opting to build their own custom home rather than buy ready-made new construction. There are many reasons for this, which I'll get to in a moment, but this increase will surely create a further shortage of available trades.
The definition of a custom home build is when a home is built by a homeowner on their piece of land. It is not, for the purposes of this article someone who buys a custom home; it is someone who builds a custom home.
So why has custom … (1 comments)

denise lones: September Buyers and Sellers: Savvy & Serious! - 08/12/16 02:57 AM

September Buyers and Sellers: Savvy & Serious!
September is a month of new beginnings for kids going back to school and parents getting back to their pre-summer routine. With the busy-ness of the summer finally behind them many buyers and sellers that did not take action in the summer will be primed and ready to move forward in the fall. September can be the hottest activity month and you may find that your fall buyer and seller list is spilling over.
Sellers who didn't list their home during the summer but who want their home sold before year end … (0 comments)

denise lones: Consumer Confidence: Election Effects on Housing Prices - 08/09/16 06:36 AM

Consumer Confidence: Election Effects on Housing Prices
I want to start off by saying that this article is NOT based on my political views and is not meant to support any party.
There is no doubt that election years do have an impact on the housing market. All you have to do is go back in history and you will see a very clear pattern during election years. This year will be no different. While I am not saying that there is going to be a dramatic shift, I do feel that as we approach November, consumers that are … (0 comments)

denise lones: The Homeowners Record Book - 07/29/16 10:13 AM

The Homeowners Record Book
One of the best things you can do for your buyers when you help them buy a home is to prepare a Homeowners Record Book. The Homeowners Record Book is a binder that you personally prepare for your buyer to provide them with as much information about their home as possible.
It is a place for them to keep all of their documents, manuals, and details of their newly purchased home in one easy-to-access place. Homeowners love these books and they keep them for as long as they own their home. The book will have … (0 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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