lead generation: Polly Want a ... Chicken??? - 03/16/12 09:16 AM
Polly Want a ... Chicken???
You probably remember my Zebra Report from March 1st, entitled “Adventures in Selling” which was a guest post courtesy of my friend “Polly”, who had just decided to list her home for sale.
In Polly’s guest post she shared her frustrations with the agents she had interviewed to list her home.
Well, I got a follow-up email from Polly this week … and I just have to share it with you.
“Denise, I’m going to go out on a limb here and guess that you do not teach your coaching clients to send rubber … (4 comments)
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lead generation: The Three Big Lies ... of Attraction Marketing - 02/24/12 09:21 AM
The Three Big Lies ... of Attraction Marketing
There's a lot of buzz in the industry about "attraction marketing" and how you can use that concept to generate leads for your business.
Sounds great, doesn't it? No more chasing clients, no more frayed nerves as you wonder how you'll pay the mortgage this month. No more worry.
Well, attraction marketing can be the answer ... if you do it the right way. And don't worry - I'm going to tell you how I think you can use attraction marketing in your business.
ATTRACTION MARKETING: A DEFINITION
What … (0 comments)
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lead generation: Peak Performance Series, Part 1: Overview - 02/06/12 01:02 PM
February 2012: A Focus on Peak Performance Are you performing at your peak … or are you settling for something less. Peak performers are made, not born, and everyone has the ability to work at a peak level. The trick is identifying – then working on – the 27 areas of focus.
Join us for our series on “Peak Performance”, in February of 2012. We’ll help you learn how you can move your performance to “peak” levels.
Are you ready to take the next step? Let's take a look at this month's videos and tools.
Overview Welcome to our series on … (2 comments)
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lead generation: Doing Business .. the Good "Old Fashioned" Way - 12/09/11 02:44 PM
Doing Business ... the Good "Old Fashioned" Way
Make no mistake. Real estate is a business of making connections.
If you are making connections online (and are successfully converting connections into commissions), great! Maybe you connect best in person – one client at a time, one relationship at a time. That works too!
Lately, all the buzz is around social media. It’s been touted as the cure for businesses lacking money to implement more traditional forms of lead generation. To hear the social media pundits tell it, if you aren’t using social media you might as well pack it in. … (7 comments)
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lead generation: A Focus on Open Houses: Before the Open House - 11/14/11 07:15 PM
November 2011: A Focus on Open Houses Think open houses aren’t effective in today’s tech-driven society?
Think again!
Join us for our “Unforgettable Open House” series, and we’ll share our ideas on designing and conduct truly unforgettable open house experiences. You’ll learn the secret “props” needed for success, and how to captivate open house visitors. Discover how to truly showcase not just the home, but your skills and services as well!
Are you ready to create “unforgettable” open houses? Let's take a look at this week's tool.
Before the Open House This part of our unforgettable open house series focuses … (6 comments)
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lead generation: Hit the Target! Deliver Your Message ... the Way They Want to Hear It! - 09/23/11 12:18 PM
Hit the Target!
DELIVER YOUR MESSAGE ... the way they want to hear it!
Here’s a big question when it comes to generating leads: how do you get the message out most effectively? Newspaper ads? YouTube videos? Social media, print marketing, a website, open houses? Talk to different people, and they’ll all give you a different answer about what’s effective.
I can’t tell you how many agents tell me that newspaper advertising doesn’t work. Or that their social media activities aren’t generating business. The fact is that all types of outreach can generate results – but you have to be directing … (2 comments)
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lead generation: Four Powerful Lead Generation Sites - 09/19/11 05:35 PM
Four Powerful Lead Generation Sites
Last week my Zebra Report talked about the opportunities that lie within social media for very inexpensive lead generation. I promised to share additional information on Facebook, Twitter, and LinkedIn, and I’m going to do exactly that today. I’m also going to talk about Google+.
All four of these social media sites are quite different. They serve different needs in the social media world, and their differing natures mean that they appeal to some people, but not others.
I don’t think you can afford to ignore any one of these sites.
The days of ignoring … (4 comments)
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lead generation: Looking for Free Leads? - 09/19/11 05:33 PM
Looking for Free Leads?
In the last two Zebra Reports I talked about a topic near and dear to my heart – lead generation.
I even shared some of the methods of lead generation that are tried and true – such as open houses, working expired listings, or pursuing FSBOs.
All of those methods are great – and they DO work!
But I want to talk today about a venue for lead generation that is a little scary to some of you … and that’s “social media marketing” or “social networking”.
Social media is a term that gets tossed around … (2 comments)
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lead generation: Are You in the 85% … or the 15%? - 09/19/11 05:30 PM
Are You in the 85% ... or the 15%?
In last week’s Zebra Report (“Is Your Business Dying on the Vine?”) I talked about the non-negotiability of lead generation in today’s business environment. Whether you’re a real estate agent, the owner of a restaurant, the owner of a surfboard shop, or a florist … you must generate leads if you want to have a sustainable and profitable business.
So let’s talk about real estate. Just how can you effectively generate leads to create the profit you need for your real estate business?
As I mentioned last week – and as … (0 comments)
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lead generation: Is Your Business Dying on the Vine? - 09/19/11 05:28 PM
Is Your Business Dying on the Vine?
As I write this I’m looking outside my window – amazed at how our wet Washington winters and springs, followed by a burst of warm weather, have created landscaping in my yard in what almost seems “overnight”.
The reality, of course, is that it didn’t happen overnight. I began planning my landscaping project about 18 months ago. It started with a vision of where I wanted my yard to be … and from there I worked backwards to figure out what I needed to do then to end up with the landscaping that … (2 comments)
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lead generation: New from The Lones Group Design Team! - 02/23/11 02:32 PM
NEW FROM THE LONES GROUP DESIGN TEAM!
The business model Brian Housley has developed is a bit different than that of many real estate agents. Because many of his clients are purchasing simply for investment, it was important to Brian that his brand reflected his core values of experience, credibility, and trust. Although Brian’s brand is more “institutional” or “corporate” than many of the brands we develop for agents, it’s a perfect reflection of the message he wants to project to his target client base.
Whether you want to develop a completely custom brand, or select from one of the … (1 comments)
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lead generation: Ask Denise: Template vs Custom Websites - 02/16/11 01:16 PM
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lead generation: Does Your Pipeline Need a Lifeline? - 02/04/11 12:50 PM
DOES YOUR PIPELINE NEED A LIFELINE?
Every agent should strive to build a referral-only business. The lion’s share of income should come from past clients, a strong database and the subsequent referrals.
However, if you – like many agents I know – are not generating the income that you need to generate, it is a sure sign that your referral business is not yet where it needs to be. This means you are going to have to add a lead generation program to your business to make up for what your referrals are not providing you.
A great referral business comes about – and … (0 comments)
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lead generation: Featured Product: Successful Closings - 02/02/11 03:58 PM
FEATURED PRODUCT: SUCCESSFUL CLOSINGS
We’ve lowered our prices on several of our downloadable audio products! Many now just $19!
This week’s featured product: Successful Closings
Create a memorable experience for your buyers and sellers and keep them coming back for more! Learn what your clients want from you during this critical time.
AUDIO PRODUCTS AVAILABLE FOR DOWNLOAD: Click on a title to view and purchase
How-to Series:
How to Hold a Successful Client Appreciation Event How to Turn Floor Calls into Commission Checks How to Manage Your Tasks, Not Your Time How to Build Your Business Using an Assistant … (0 comments)
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lead generation: New from The Lones Group Design Team! - 02/02/11 03:29 PM
NEW FROM THE LONES GROUP DESIGN TEAM!
David Oser has a sterling reputation in his market. Known for his no-nonsense, yet gentlemanly approach to the business, David asked us to create a brand that would reflect those qualities. Because David wanted to leverage his relationship with ReMax, we selected a color palette of blue and white, accented with red. The result? A brand which clearly positions David in exactly the way he wishes to be perceived by potential clients!
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” … (0 comments)
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lead generation: Ask Denise!: Creating your 2011 business plan - 02/01/11 12:21 PM
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lead generation: This Week’s Featured Product: How to Make Money Now, Not Later - 01/24/11 12:56 PM
FEATURED PRODUCT: HOW TO MAKE MONEY NOW, NOT LATER
We’ve lowered our prices on several of our downloadable audio products! Many now just $19!
This week’s featured product: How to Make Money Now, Not Later
You need to make money NOW, in fact RIGHT NOW!!! You don’t have time to take a sales class or even attend a full-day seminar, you need to turn on the money faucet YESTERDAY!
Learn how to take the type of action that is required to jumpstart your business FAST. This is not the time to build the perfect business, it is the time to … (0 comments)
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lead generation: Holiday Cards? Again? Try This Instead... - 12/03/10 01:00 PM
<!-- .style1 {font-weight: bold} --> HOLIDAY CARDS? AGAIN? TRY THIS INSTEAD...
It’s that time of year again. Lights are popping up on houses. Trees are soon to be decorated. Malls are becoming hot and crowded. And people are getting ready to send out holiday cards.
We send out holiday cards as individuals, but as real estate agents I believe there is something better we should be doing.
Funny thing, most agents like sending out holiday cards. They really do. They feel like they’re creating a warm connection with their clients by doing so.
While there’s nothing wrong with a warm connection, … (5 comments)
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lead generation: Ask Denise! - 11/30/10 06:03 PM
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lead generation: The Safari — Your Trek to Success - 11/30/10 02:45 PM
This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari:
Review your personal journey. You are at a crossroads and we need to take a look inside your rucksack—your belief system, conflict style, confidence, work style, personal pace, and habits. Time to repack! A review of the “10 Essentials” and what you need to bring with you. Where do you want to go? Building a … (0 comments)
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