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marketing: Polly Want a ... Chicken??? - 03/16/12 09:16 AM
Polly Want a ... Chicken???
You probably remember my Zebra Report from March 1st, entitled “Adventures in Selling” which was a guest post courtesy of my friend “Polly”, who had just decided to list her home for sale.
In Polly’s guest post she shared her frustrations with the agents she had interviewed to list her home.
Well, I got a follow-up email from Polly this week … and I just have to share it with you.
“Denise, I’m going to go out on a limb here and guess that you do not teach your coaching clients to send rubber … (4 comments)
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marketing: What's Your Style? - 09/19/11 06:05 PM
What's Your Style?
I’m a pretty intuitive person. For whatever reason, I “get it” when I’m talking to agents about branding. It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits.
But I’ve learned over the years that not everyone is intuitive. And when it comes to your own design style, you might feel as though you have blinders on.
When working with our clients, we find it helpful to place them in one or more “design style categories” we’ve developed. Most agents have a … (2 comments)
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marketing: Social Media - It's Time to Get On Board! - 09/19/11 05:45 PM
Social Media - It's Time to Get On Board!
Even if you’re not interested in social media, I want you to read this Zebra Report.
I’m going to show you how to dip your toe in the social media waters, without being intimidated or overwhelmed.
Regardless of whether you’re a brand new agent, a seasoned agent, or somewhere in-between, there are tools that you simply cannot ignore if you want to have a healthy and successful business. And social media is one of the newest and most important tools you must take advantage of.
I talk to agents … (2 comments)
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marketing: Follow-up & Communication ... the Final Keys to a Successful Open House - 05/27/11 06:45 PM
Follow-up & Communication ... the Final Keys to a Successful Open House As the fourth and final installment of my open house series, I’m going to share the importance of strong follow-up and communication plans, and why you’ll never achieve the full potential of an open house without them.
Follow-up … or fail! Quite often one of my clients will call me and say, “I thought I had the best open house! I was so excited afterward! However, nothing has come of it. Not one person has called me back. What happened?”
I’m here to tell you that if you are expecting people to magically call … (2 comments)
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marketing: The Evolution of a Brand - 02/18/11 02:46 PM
THE EVOLUTION OF A BRAND
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has enjoyed a day at the spa.
Companies do this all the time. Two companies in particular – Coca Cola and Pepsi – have done great job of brand evolution over the past 50 years. Their marketing gurus know how to take a look … (7 comments)
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marketing: Does Your Pipeline Need a Lifeline? - 02/04/11 12:50 PM
DOES YOUR PIPELINE NEED A LIFELINE?
Every agent should strive to build a referral-only business. The lion’s share of income should come from past clients, a strong database and the subsequent referrals.
However, if you – like many agents I know – are not generating the income that you need to generate, it is a sure sign that your referral business is not yet where it needs to be. This means you are going to have to add a lead generation program to your business to make up for what your referrals are not providing you.
A great referral business comes about – and … (0 comments)
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marketing: Fresh From The Lones Group’s Instant Image Portfolio: You Can’d Handle This Design! - 01/27/11 12:23 PM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: "YOU CAN'T HANDLE THIS DESIGN!"
Are you looking for a design that immediately creates a sense of stability? Our “You Can’t Handle This Design” design, which is part of our Instant Image palette, does just that! A strong, but soft, palette is the first step … and it’s reinforced with the star element in the design.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom … (0 comments)
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marketing: Fresh From The Lones Group’s Instant Image Portfolio: She Sells Sea Shells! - 01/20/11 01:07 PM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: SHE SELLS SEA SHELLS
Because blue has traditionally been a color favored by corporate America, blue is too often used in predictable ways.
That’s not the case with our “She Sells Sea Shells” brand! Our take on “corporate blue” is completely different – and the result is a unique and exceptional brand!
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help … (1 comments)
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marketing: Ask Denise: On Marketing Materials - 12/07/10 12:24 PM
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marketing: Fresh From The Lones Group's Instant Image Portfolio: Understated Black - 11/24/10 12:48 PM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: UNDERSTATED BLACK
“Understated Black” is one of the many extraordinary brands available in our Instant Image design portfolio. Dramatic and sophisticated in nature, “Understated Black” is sure to set you apart from other agents in your marketplace.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us at 360-527-8904, or send an email to support@thelonesgroup.com to … (0 comments)
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marketing: New from The Lones Group Design Team! - 11/18/10 01:09 PM
NEW FROM THE LONES GROUP DESIGN TEAM!
After serving in the Marine Corps, Ron was ready for a change! Real estate was a natural fit for him, and he has taken it one step further by focusing on relocating clients. Because of the added stresses that come with relocation, Ron wanted a brand that conveys his personal warmth and caring demeanor while simultaneously communicating his professionalism. The “Signature” brand we developed for him does just that!
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are … (0 comments)
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marketing: Ask Denise: On Social Media - 11/16/10 12:30 PM
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marketing: Lessons from Rudolph — A Top Marketing and Branding Guru - 11/12/10 12:50 PM
LESSONS FROM RUDOLPH — A TOP MARKETING AND BRANDING GURU
Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius.
He is a master of attracting attention, developing a strong brand, and delivering consistent results. He is a leader, an innovator, and an example for us all.
Who is he? His name is Rudolph. Perhaps you’ve heard of him. In fact, I’m willing to bet you have. You … (6 comments)
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marketing: New from The Lones Group Design Team! - 11/11/10 12:29 PM
NEW FROM THE LONES GROUP DESIGN TEAM!
Monte and Jim are excited about the launch of their new website, SelectSeattleHomes.com. A natural extension of the custom “Signature” brand we created for them, the site allows Jim and Monte to position themselves as experts in their marketplace, capturing the attention of both buyers and sellers.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us … (0 comments)
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marketing: Fresh From The Lones Group's Instant Image Portfolio: Swirl Savvy - 11/10/10 01:00 PM
FRESH FROM THE LONES GROUP'S DESIGN PORTFOLIO: SWIRL SAVVY
Creating a brand which is both elegant and eclectic can be a challenge … but “Swirl Savvy” fits the bill! Part of our “Instant Image” gallery of designs, this brand is perfect for the agent who wants to push the envelope … just a little!
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us … (0 comments)
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marketing: Club Zebra: An All-Inclusive Solution - 11/05/10 01:14 PM
CLUB ZEBRA: AN ALL-INCLUSIVE SOLUTION
After many years of helping our clients to brand themselves, I can safely say that I’ve pretty much seen it all. But there is one problem that I’ve witnessed over and over again—so much so that I’ve finally decided to do something about it.
What’s the problem? Many agents are not getting the ongoing support they need. They come to me for a specific reason—whether it be a marketing makeover, a business analysis, or branding help. When I start working with them, though, I realize that what they need is long-term help via a friendly hand … (0 comments)
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marketing: New from The Lones Group Design Team! - 11/04/10 02:32 PM
NEW FROM THE LONES GROUP DESIGN TEAM!
Last year, we created a custom “Signature” brand for Chuck David that perfectly reflected his calm, consultative, and unflappable demeanor. This year we translated that brand to Chuck’s website, providing him a venue to showcase his talents to a wider audience via his website, www.charlesedavid.com.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us at 360-527-8904, … (0 comments)
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marketing: Ask Denise: On Mailers - 10/25/10 12:30 PM
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marketing: Ask Denise: On Facebook - 10/19/10 04:31 PM
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marketing: Instant Image Gallery: New Designs Just Added! - 07/20/10 04:29 PM
Over the years you’ve no doubt seen the amazing brands we create for agents.
And maybe you’ve wanted to develop a brand of your own...but it just wasn’t the right time, or the right price. If that’s the case, you’ll be excited by our news:
We are excited to announce the enhancement of our “Instant Image” portfolio!
This dynamic portfolio is packed with brands that we’ve designed for “instant” use, so you can very quickly develop that business brand.
The enhancement? Well, there are two! We’ve just added more than 40 new designs to the portfolio. And we’ve also created a … (0 comments)
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Denise Lones
Bellingham,
WA
More about me…
The Lones Group Inc.
Address: 2200 Cornwall Ave., Bellingham, WA, 98225
Office Phone: (360) 527-8904
Email Me
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.
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