open house: 4 Letters to Revolutionize Your Listing Lead Gen Strategy
- 07/12/21 10:06 AM
4 Letters to Revolutionize Your Listing Lead Gen Strategy Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it's not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even more effective! More effective? How can that be? More than 20 years ago, Zillow didn't exist. Redfin didn't exist. Even Facebook was still just a glimmer in Mark Zuckerberg's eye. Online lead generation was in … (9 comments)
open house: Converting Leads After the Open House
- 04/29/16 05:05 AM
Converting Leads After the Open House An agent asked me recently, "Denise, how do I convert leads from an open house?" Converting leads at an open house is easy because they already met you and I bet they developed some sort of rapport with you. Furthermore, they took the time to see a home so they probably are thinking about buying or selling. Therefore, your conversion efforts should be centered on developing further rapport. And that comes from giving. I like to use my three favorite words for this: Would you like... No pressure. No pushiness. No presumptions. Just … (36 comments)
open house: Hot Open House Tips
- 04/22/16 07:14 AM
Hot Open House Tips This week I am going to answer some of my most frequently-asked open house questions. Enjoy! "Denise, sign in sheets never seem to work for me. I get people using fake names or when I ask them to sign in, it really puts them off. Should I stick with the sign in sheet or not?" People don't like to be asked to give something up so quickly when they are attending your open house. They are there to get information. You haven't done enough to earn their trust for them to want to give something … (1 comments)
open house: Spring Cleaning and Your Open House Checklist
- 04/15/16 02:40 AM
Spring Cleaning and Your Open House Checklist Depending on where you are in the country, you may or may not be experiencing a super-fast market this spring. A super-fast market is defined as a market where there are many more buyers than inventory and homes are selling in very low days on market numbers for above listing price. I hear agents trying to talk themselves out of doing open houses in a market like this because there may be little time to prepare for the perfect open house. In some cases, having enough time to advertise because the home … (1 comments)
open house: Don't Let Vertical Homes Shrink Your Buyer Pool
- 10/17/14 03:32 AM
Don't Let Vertical Homes Shrink Your Buyer Pool During my Club Zebra call this week, I had a wonderful question from my client Laurie Way about how to market and sell unique properties. She mentioned that she often has multi-level properties listed, which are abundant in her Seattle real estate market. Her challenge is that open houses are not effective as the open house format because potential buyers are tiring from the number of stairs instead of focusing on the other great features of the property! This question took me right back to my days of selling new construction, … (1 comments)
open house: Agents Beware, Our Image is Being Badly Tarnished on TV!
- 05/23/13 05:55 AM
Agents Beware, Our Image is Being Badly Tarnished on TV! I have always been extremely interested in real estate all over the country. Whether it is real estate in Miami, Vegas, Houston, or Hawaii, I love to see what the different real estate markets are like. And so do many other people. Which is why I was so horrified by what I came across on TV last night that portrays our industry in a horrible light. Million Dollar Listing is a show on Bravo that follows the lives and careers of several high-producing real estate agents in a number … (0 comments)
open house: Open House Season is Open!
- 04/05/13 02:40 AM
Open House Season is Open! My favorite time of the year is here - Open House Season! I love it because agents are charged up. They are polishing their open house tools and putting a shine on everything. Open house season says, "We are open for business!" With the market picking up in many areas, this spring's open house season promises to be one of the most robust in years. In fact, a Seattle agent recently reported they had over 100 people through their open house! There are many agents who don't see the value in open houses. There … (3 comments)
open house: 14 Tips For More Successful Broker Open Tours
- 08/07/12 04:39 AM
14 Tips For More Successful Broker Open Tours Recently, one of my EVOLVE coaching clients expressed frustration at the low turnout for broker's open houses (or what you might call broker caravans in your area). "Denise," she said, "I don't ever seem to have agents show up at my open houses. What am I doing wrong?" Rather than thinking about what she was doing wrong, I encouraged her instead to think about all the things she could be doing differently. It seems like most agents simply post their broker's open date and time in the MLS, and call it good. … (2 comments)
open house: Follow-up & Communication ... the Final Keys to a Successful Open House
- 05/27/11 11:45 AM
Follow-up & Communication ... the Final Keys to a Successful Open House As the fourth and final installment of my open house series, I’m going to share the importance of strong follow-up and communication plans, and why you’ll never achieve the full potential of an open house without them. Follow-up … or fail! Quite often one of my clients will call me and say, “I thought I had the best open house! I was so excited afterward! However, nothing has come of it. Not one person has called me back. What happened?” I’m here to tell you that if you are expecting people to magically call … (2 comments)
open house: Open House Preparation ... it's More than Signs and Flyers!
- 05/20/11 05:25 AM
Open House Preparation ... it's More than Signs and Flyers! As the third installment of my open house series, I want to discuss how youprepare for your open house, and then how to actually host a highly successful open house. In order to have a highly successful open house you must prepare, prepare, prepare. Simply showing up at an open house with a couple of directional signs and some flyers is not enough! If you’re like many agents who tell me “Open houses don’t work”, I’m willing to bet that signs and flyers are your only open house tools. That simply is not enough! Let’s … (6 comments)
open house: Put on Your Thinking Cap
- 05/17/11 10:22 AM
Put on Your Thinking Cap ... and Find the Right House to Hold Open This week, I want to discuss why it’s so important for you to choose the righthouse for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to choose the house! And I’m going to tell you exactly how to do that. First and foremost, not all houses are great candidates for an open house. If a house is in a rural area, … (3 comments)
open house: Denise Says: Newsflash
- 06/07/07 09:29 AM
By Denise Lones M.I.R.M., CSP The sun is shining, the spring flowers are making way for lush summer foliage, and it's getting hot. Summer is just around the corner. Summer is traditionally our slower season. But I have a newsflash for you: I predict that this year is going to be busy! While most real estate agents come out of the gate running in early March, 2007 has provided a bumpy racetrack. The weather created problems-especially the horrible winter we had. For those of you reading this outside of northwest Washington, we had a destructive series of storms that caused major damage to … (1 comments)
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.
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