real estate design: Why Savvy Agents Brand - 10/07/11 05:25 AM
Why Savvy Agents Brand
I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days.  We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly.
I’m a proponent of branding because it works.  Branding your business will increase the success of your business.  That’s why my company offers branding and design services to our clients.
I want to be very clear on my next statement.  I don’t talk about branding because my company … (13 comments)

real estate design: What's Your Style? - 09/19/11 11:05 AM
What's Your Style?
I’m a pretty intuitive person.  For whatever reason, I “get it” when I’m talking to agents about branding.  It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits.
But I’ve learned over the years that not everyone is intuitive.  And when it comes to your own design style, you might feel as though you have blinders on.
When working with our clients, we find it helpful to place them in one or more “design style categories” we’ve developed.  Most agents have a … (2 comments)

real estate design: The Evolution of a Brand - 02/18/11 06:46 AM
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has enjoyed a day at the spa.
Companies do this all the time. Two companies in particular – Coca Cola and Pepsi – have done great job of brand evolution over the past 50 years. Their marketing gurus know how to take a look … (7 comments)

real estate design: New from The Lones Group Design Team! - 02/11/11 08:00 AM
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings to mind both physical warmth as well as the warmth of the relationships Janet develops with clients.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” … (2 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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