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the lones group: Follow-up & Communication ... the Final Keys to a Successful Open House - 05/27/11 06:45 PM
Follow-up & Communication ... the Final Keys to a Successful Open House As the fourth and final installment of my open house series, I’m going to share the importance of strong follow-up and communication plans, and why you’ll never achieve the full potential of an open house without them.
Follow-up … or fail! Quite often one of my clients will call me and say, “I thought I had the best open house! I was so excited afterward! However, nothing has come of it. Not one person has called me back. What happened?”
I’m here to tell you that if you are expecting people to magically call … (2 comments)
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the lones group: Open House Preparation ... it's More than Signs and Flyers! - 05/20/11 12:25 PM
Open House Preparation ... it's More than Signs and Flyers! As the third installment of my open house series, I want to discuss how youprepare for your open house, and then how to actually host a highly successful open house.
In order to have a highly successful open house you must prepare, prepare, prepare. Simply showing up at an open house with a couple of directional signs and some flyers is not enough! If you’re like many agents who tell me “Open houses don’t work”, I’m willing to bet that signs and flyers are your only open house tools. That simply is not enough!
Let’s … (4 comments)
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the lones group: Put on Your Thinking Cap - 05/17/11 05:22 PM
Put on Your Thinking Cap ... and Find the Right House to Hold Open This week, I want to discuss why it’s so important for you to choose the righthouse for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to choose the house! And I’m going to tell you exactly how to do that.
First and foremost, not all houses are great candidates for an open house. If a house is in a rural area, … (3 comments)
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the lones group: Throw Open the Doors! - 05/17/11 05:18 PM
THROW OPEN THE DOORS! Think open houses aren’t effective in today’s tech-driven society? Think again!
Open houses – if done strategically – can generate more business than you would ever imagine.
Open houses have been around for a very long time. Twenty or thirty years ago, they were one of the only ways to get buyers into a home without an appointment. They were much more effective than printed ads because buyers had a chance to really look around and get a feel for the home. They were certainly the best way to do some low-cost marketing! Buyers simply showed up at as … (5 comments)
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the lones group: Powerful Home Presentation Tools - 05/17/11 05:12 PM
POWERFUL HOME PRESENTATION TOOLS
This is the sixth article in my series on powerful listing presentations. So far we’ve covered pricing, communication, technology, and marketing. This week’s topic is home presentation & photography.
Humans, by nature, are visual creatures. What we see with our eyes is what tugs at the strings of our heart, and engages us emotionally. Because of this, visual cues are extremely important in real estate – it’s the way we first connect buyers to homes, and it’s the way those buyers ultimately move beyond simply looking at homes, to mentally creating new memories in that home … before they even … (0 comments)
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the lones group: Powerful Print Marketing Tools - 04/26/11 11:59 AM
POWERFUL PRINT MARKETING TOOLS
This is the fifth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography.
This week I want to discuss the power of your print marketing tools … and why you simply must spend time creating a portfolio of materials that represents your professional expertise and shows your sellers exactly how you’ll market their home.
As I’ve said in each of the previous Zebra Reports about listing presentations, sellers want to see how you are going to sell their home. They expect you to outline the steps you will take, and they want … (4 comments)
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the lones group: Fresh From The Lones Group’s Instant Image Gallery: "Fireside Chat" - 04/20/11 01:20 PM
Fresh from The Lones Group's Instant Image Portfolio: "Fireside Chat"
Our “Fireside Chat” brand evokes a sense of calm, while the use of various shades of brown reinforce a feeling of safety and security. A sliver of red brings the brand to life – offering just that little touch to ward away the expected and keeps this brand from being too predictable.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our "Instant Image" portfolio, we are here to help.
Interested in learning more about developing your custom branded image? … (0 comments)
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the lones group: Powerful Technology Tools - 04/20/11 01:17 PM
POWERFUL TECHNOLOGY TOOLS
This is the fourth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography.
This week I want to discuss powerful technology tools and the importance of these tools in your listing presentation.
Regardless of whether technology is important to you in your personal life, you must step up to the technology plate when it comes to your business. In today’s world, providing the widest possible array of online marketing tools is critically important to your success as a listing agent.
Here’s why: Sellers are hiring you to expose their home … (2 comments)
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the lones group: Where Will Your Business Be Four Weeks From Now? - 04/14/11 12:29 PM
WHERE WILL YOUR BUSINESS BE
FOUR WEEKS FROM NOW?
Without intervention, it will probably be exactly where it is today.
Now, if you’re exactly where you want to be … great!
But if you are searching for more success, or you need a jolt of inspiration, you need to join us on Safari to learn how to make business-building changes that will carry your forward.
Are you ready to set aside your belief that “the market” will dictate your success? (Hint: we are coaching clients who are having their best year EVER!) Do you love the synergy that comes from … (3 comments)
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the lones group: New from The Lones Group Design Team! - 04/12/11 05:19 PM
New from The Lones Group Design Team!
Toren's direction on brand development made it clear that we absolutely, positively had to incorporate his love of water.
Having formerly served in the navy, it was important that the brand be both conservative and strong. We incorporated Toren's love of sailing with clean lines and we incorporated an "all-American" palette which is a nod to his military service.
We think Toren's brand perfectly captures his key personality traits of dependability and loyalty.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our "Instant Image" … (2 comments)
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the lones group: Does Your Business Deserve Some Attention? - 04/05/11 04:46 PM
DOES YOUR BUSINESS DESERVE SOME ATTENTION?
Like a garden, your business will flourish only if you seed, feed, and water it. And we believe the best way to do that is to step away from your business for a couple of days to really focus on where you’ve been … and where you want to go.
We also believe your business deserves a commitment to nourish it. Today is the day to commit to spending two days with us to revitalize your business!
We want to see you at our next Safari event. What is Safari? Simply put, it’s a … (0 comments)
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the lones group: Powerful Pricing Tools - 04/01/11 02:28 PM
POWERFUL PRICING TOOLS
In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing,communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing presentation.
What pricing tools do you take to your listing presentation? Most agents take a CMA … but I actually believe that a CMA doesn’t provide the right information for your clients to get a good idea of how to price their home. Successful listing agents understand – and provide to their … (41 comments)
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the lones group: Register for the Safari, Today! - 02/03/11 03:36 PM
The Safari: Your Trek to Success!
This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari:
Review your personal journey.You are at a crossroads and we need to take a look inside your rucksack—your belief system, conflict style, confidence, work style, personal pace, and habits.
Time to repack! A review of the “10 Essentials” and what you need to bring with you.
Where do you want … (0 comments)
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the lones group: What Are Your “Lost Opportunities” Telling You? - 12/17/10 06:22 PM
WHAT ARE YOUR "LOST OPPORTUNITIES" TELLING YOU?
We’ve all lost listings … either because the property didn’t sell and the listing expired, or because the seller decided to cancel the listing. It’s not something we like to have happen, but it does, and we move on. There’s always more business just around the corner. Right?
Here’s something to think about, though. How much income are you losing to your expired and canceled listings? I’ll bet it’s a LOT more than you realize. If you added it up, it could be thousands of commission dollars that you have given away.
Here’s something … (3 comments)
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the lones group: Holiday Cards? Again? Try This Instead... - 12/03/10 01:00 PM
<!-- .style1 {font-weight: bold} --> HOLIDAY CARDS? AGAIN? TRY THIS INSTEAD...
It’s that time of year again. Lights are popping up on houses. Trees are soon to be decorated. Malls are becoming hot and crowded. And people are getting ready to send out holiday cards.
We send out holiday cards as individuals, but as real estate agents I believe there is something better we should be doing.
Funny thing, most agents like sending out holiday cards. They really do. They feel like they’re creating a warm connection with their clients by doing so.
While there’s nothing wrong with a warm connection, … (5 comments)
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the lones group: Fresh From The Lones Group's Instant Image Portfolio: Understated Black - 11/24/10 12:48 PM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: UNDERSTATED BLACK
“Understated Black” is one of the many extraordinary brands available in our Instant Image design portfolio. Dramatic and sophisticated in nature, “Understated Black” is sure to set you apart from other agents in your marketplace.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us at 360-527-8904, or send an email to support@thelonesgroup.com to … (0 comments)
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the lones group: New from The Lones Group Design Team! - 11/11/10 12:29 PM
NEW FROM THE LONES GROUP DESIGN TEAM!
Monte and Jim are excited about the launch of their new website, SelectSeattleHomes.com. A natural extension of the custom “Signature” brand we created for them, the site allows Jim and Monte to position themselves as experts in their marketplace, capturing the attention of both buyers and sellers.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us … (0 comments)
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the lones group: Fresh From The Lones Group's Instant Image Portfolio: Swirl Savvy - 11/10/10 01:00 PM
FRESH FROM THE LONES GROUP'S DESIGN PORTFOLIO: SWIRL SAVVY
Creating a brand which is both elegant and eclectic can be a challenge … but “Swirl Savvy” fits the bill! Part of our “Instant Image” gallery of designs, this brand is perfect for the agent who wants to push the envelope … just a little!
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help with that too! Please call us … (0 comments)
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the lones group: Ask Denise: On Online Lead Generation - 11/09/10 01:14 PM
… (3 comments)
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the lones group: Club Zebra: An All-Inclusive Solution - 11/05/10 01:14 PM
CLUB ZEBRA: AN ALL-INCLUSIVE SOLUTION
After many years of helping our clients to brand themselves, I can safely say that I’ve pretty much seen it all. But there is one problem that I’ve witnessed over and over again—so much so that I’ve finally decided to do something about it.
What’s the problem? Many agents are not getting the ongoing support they need. They come to me for a specific reason—whether it be a marketing makeover, a business analysis, or branding help. When I start working with them, though, I realize that what they need is long-term help via a friendly hand … (0 comments)
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Denise Lones
Bellingham,
WA
More about me…
The Lones Group Inc.
Address: 2200 Cornwall Ave., Bellingham, WA, 98225
Office Phone: (360) 527-8904
Email Me
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.
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