Do you ever feel like you're juggling too many balls or spinning too may plates in the air? I know what it's like to juggle a family, a business, a life, your dreams, your chores, your kids' soccer games and your recreational activities. Sometimes it can seem like more than you can handle; Like more than you want to handle. Here's a couple of ideas that can help you manage these necessary and fun parts of your life and have reasonable success in all of them.

Give Yourself A Break

Life is hard. Once you realize that, it's easier. Don't be too demanding of yourself. Sure you should always push yourself to learn and grow. But life it a continuous learning process. If you're not being stretched and failing from time to time, you're not learning anything. If life is always easy, you're probably not pushing the envelope enough. Not that you necessarily need to push all the time, but I believe that life is to be milked and soaked for all it's worth. I know I'm doing that when I feel that I'm on that edge between easy and crazy. Don't want to go to either place, but somewhere in the middle works for me.

Practice, Practice, Practice

When things to wacky for you, keep trying. If Saturday mornings are just too crazy, sit down with yourself or with your spouse and recalculate your strategy and try it again the next week. If your phone skills aren't really all that good, then practice! You'll just get better and better at it and then your business will get easier and easier to manage.

Never Quit

Quitting is for losers. People who quit are really just saying that they can't learn the skills necessary to succeed. Business can be frustrating and disheartening. Don't let that stop you. Keep at it. You WILL succeed. Here's a little video for you. Now I don't know this guy. Never met him. But I can tell you a lot about him.

• He had a vision of what he wanted to do.
• He was HORRIBLE doing this at first.
• He kept practicing and trying new ways of approaching his craft until he got it right.
• He constantly improves and still practices.
• He's REALLY good at this.

You can get really good at what you want to do as well.

Enjoy the video. Your business is a piece of cake compared to what you're about to see!

I had the privilege of being here to see this live as it happened. It was an evening that I shall never forget. Guests for the evening included Harvey Mackay, Brian Tracy, Les Brown, Tony Robbins, Darren Hardy, Denis Waitely and Chris Widener. Here's a picture of them: Darren's Keynote address at the end of the evening was pure Jim Rohn wisdom and encouragement. I kept hoping that this would be available online as I was listening and here it is. I hope you enjoy this wonderful collection of final thoughts about Jim Rohn: The icon, teacher, mentor, wordsmith and the man who significantly impacted my life some 26 years ago.

Life is a journey of massive proportions. We make daily choices that mold the entire fabric of our lives. We can choose to live solitary and non-interactive lives or we can choose to have a Life of Influence. We can use that to further our fellow man and enrich their lives.

Here's some guidelines taken from Ancient Script.

1. Get strength from your purpose as you know it to be. A clearly defined purpose gives us a boldness in our approach to living and leading. It allows you to have a confidence that overrides any doubts you may have lingering in your thoughts. Take the time to write out your purpose for your life as you know it to be. When that purpose is clear in your mind you'll be sure that there is no error, delusion, or impure purpose or motive in your purpose. This gives you a boldness in your actions that is simply undeniable.

2. Don't worry about pleasing others Focus on your reason--your WHY. Keep your eye on THAT ball and not on what other people do or say or think about what you're doing. It's impossible to please everyone, so don't even try. If you get caught up in pleasing others, you'll lose your focus and lose the game. I love the old saying that goes something like:

When I was 20 I worried about what other people thought about me.

When I was 40 I didn't really care what other people thought about me.

When I was 60 I realized that people were so caught up in their own lives that they were never really thinking all that much about me.

Don't get distracted trying to please people. Stay focused.

3. Tell Your Story Now because you are bold and focused and care little what others think, you are free to share what you're doing with multitudes. Jump out into the battle. Launch your new site. Post your articles. Tell your Facebook community. Join other networking groups. Share you opinion. The timid and reserved who have no place in business. You are the entrepreneur. You are a leader. You are a person on a mission.

4. Share Your Life It's important to get involved with people as you come along side them to assist them in their journey. As Zig Zigler says, "You will get all you want in life if you help enough other people get what they want." As you become someone worth following, people will follow you and the common purpose you all share will synergize all of your efforts. You see, people don't care how much you know till they know how much you care. Your involvement in their success will bring you rich relationships and rich rewards. Know however that getting involved can be messy business. You'll discover things about yourself and other people that you might not want to know. It's part of the process of personal growth and evelopment. While getting involved can get a little messy at times, it is also a most rewarding use of your time.

5. Keep looking forward -- To The Horizon Keep looking forward. The goal is usually not at hand. Your goals should always be in the distance and while you are chipping little pieces of it away each day, your focus needs to be on your why and on your result. The process is about making continuous progress. The goal is your reward.

I remember one vacation at the beach in Carpenteria, CA. I was out on a morning run along the beach as I had done the previous days we'd been there. The difference on this day was that it was very foggy. When I got to my turn around point and headed back to the start, I couldn't see the pier I was used to seeing. For some reason the run was more tiring and seemed longer than usual because I couldn't see my destination. Whenever you take your eyes off of your goals and start focusing on the grind of daily existence, you will get weary.

The Bible says it well -- Run in such a way as to win the prize.

Running with your eyes focused on your goals will cause a stir in the people around you. It's infectious. It can't be ignored. Living a life of influence is about setting your sites and the engaging others to help them on their journey as you run towards a common goal.

It doesn't get better than this.... 

Dreaming is for dreamers - ONLY!

Become a Professional! Become the one who has to offer the warning to others, "Don't Try This At Home. I'm A Trained Professional." If your dreams don't inspire and excite you then dream bigger. Let them even scare you a little bit. It's our dreams that drive us forward to some of our greatest achievements. When our dreams are small, our results are small. Dream the biggest, boldest, scariest, and most challenging dreams you can imagine. I like to call them BHAD's - BIG, HAIRY, AUDACIOUS DREAMS. Start to make a list today.

Take a listen and BE INSPIRED!

All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible. Thomas E. Lawrence

Your Unique Selling Proposition (USP) is vital to your success in the realm of online and traditional marketing. While competition will always be with you no matter what business you're in, competition in the online arena is particularly plentiful. The bad news is that there are literally thousands of online   marketers vying for a piece of the internet pie. The good news is that most of them have no idea how to effectively market themselves!  Many real estate professionals get a corporate replicated web page and promptly begin spamming their family, coworkers and friends (both real and virtual) This is NOT marketing. It's sales and prospecting and people who engage in that kind of activity are perceived as salesman and who wants to hang around a salesman? In order to separate yourself from the thousands of rookies online these days, it's important to brand yourself as a leader and a knowledgeable marketer. One of the ingredients of that formula is your USP. We'll go with a little history and a comprehensive definition to start then we'll go through the steps you need to develop your own.

What Is Your Unique Selling Proposition?

According to Wikipedia:

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.

Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaigns.

In Reality in Advertising (Reeves 1961, pp. 46–48) Reeves laments that the U.S.P. is widely misunderstood and gives a precise definition in three parts:

1. Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: "Buy this product, and you will get this specific benefit."
2. The proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.
3. The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product.

In the simplest of terms:

Your USP is all about what ONLY YOU can bring to the marketplace.

Here's some examples to start your thinking.

• Domino's Pizza - We'll Deliver A Fresh, Hot Pizza To Your Door Within 30 Minutes Or It's Free.
• General Motors - We're The Only Auto Manufacturer That Offers A 50,000-mile, 5 Year Warranty On The Entire Power Train. (was the only one at the time)
• We're The Only Music Studio In Town Who Offers The Suzuki Method Of Violin Instruction.
• I'm the Only Realtor In Town Who Can Sell Your House In 90 Days Or I'll Buy It Myself!
• We'll Match ANY Advertised Price For Your Mattress Or It's FREE! (not logical, but effective! )
• Corns Gone in 5 Days Or Your Money Back.
• I'll Paint Any Car Any Color for $129.95.
• I'm The Only Network Marketer Who Will Work With You EVERY DAY Until You Reach $1000/Month in Income.

Well, I think you get the idea.

How To Determine Your USP

You are unique. You are one of a kind. Decide what you can do, are willing to do, or what you can guarantee that nobody else is willing to do or guarantee. Take a minute to list the 3 most important benefits of you or your product. Don't skip over this step. Write them down. Make a list of at least three. Now list in order: Your Product, Your Offer, and Your Guarantee. Let's say you're a batting coach.

Here you go:
Product: A unique bat swing that lets you hit like a pro.
Offer: You can learn this simple technique using our exclusive 30 minute video.
Guarantee: If you don't double your hitting power after watching the video just once, we'll refund your money.

What if you can't really guarantee anything? If you can't guarantee X, what can you guarantee. If you can't guarantee your product, then guarantee the service or guarantee the price or the time frame. Make a definitive statement as to what you can bring to your customer that nobody else can or is willing to bring. It might not be possible to know for sure if you're the only one offering this Unique Selling Proposition, but you can be sure that you are one of an elite few that are. This will separate you from 90% of the rest of your competitors. Go the extra mile and dare to deviate!

VERY IMPORTANT STEP. Next decide the "Pain Point" of the consumer or the "Performance Gap" where your customer is getting let down or not serviced properly. Dominos Pizza identified the Pain Point where mom and dad are just home from work, the kids are starving and they don't want to wait an hour and mom and dad are too tired to cook. They want pizza NOW. Dominos Delivered! What are the most frustrating parts of your customer's experience in your industry.

Where to your competitors let them down and how can you fill that Performance Gap? Answer that and you have nearly completed your USP. Final Step: Write down your Product, Offer and Guarantee that solved the a well-identified Pain Point or Performance Gap into a short (as possible) and concise statement. Make it unique, memorable and powerful. Be bold and be careful that you can deliver at the same time.

What To Do With Your Unique Selling Proposition Once You Have One.

OK... Now you've developed and hammered out your USP. What do you do with it? It becomes your signature, your trademark, your jingle, your specific and unique characteristic that labels everything you do. You should put it on your blog, your letterhead, your business card, on your capture pages, on your links and your advertising. Simply stated, your USP becomes part of everything you do, say, write, advertise and market! It becomes you.

Just think how well you know these USP's. "Like a Good Neighbor", "Pizza in 10 Minutes Or Less or It's Free", "Just Do It", "Stanley: We Want To Help You Do Things Right", or "When It Absolutely, Positively Has To Be There Overnight." These are all some form of USP. Some state the service or guarantee, others simply state the mindset or position in the marketplace. Find your simple and powerful USP and promote it with everything you do.

Finally, Make Sure You Deliver on Your USP !

The last thing in the world that you want to do is to fail or under deliver on your USP. The power of your USP is your ability to deliver on your promises. A powerful USP that you can deliver to your client or customer will make you wildly successful. It can also make you a failure overnight if you don't deliver.

I'm sure FedEx struggled, planned and burned the midnight oil to figure out how to absolutely, positively get it there overnight, but they did and it made them practically an overnight sensation. (pun intended! :) ) Have fun with your USP and get it going today!

I’ve been hearing a lot about the Numis Network lately. There’s a lot of talk about this one-of-a-kind Network Marketing company. It certainly is unique in that it’s the only one, at least to my knowledge, that sells numismatic coins.

I also hear lots of ’slogans’ — “Autoship that increases your net worth.” and “Why Not Buy Money”. These are coupled with lots of comparisons to other traditional network marketing products because, “You don’t have to test it, learn how to use it, drink it, develop a taste for it or demonstrate it — Because IT’S MONEY!”

Seems that the slogans boil down to the comparison that with everyone else you get ‘useless’ stuff that can pile up in your garage, but who wouldn’t want a garage full of MONEY!

This concept troubled me, so I did a little research.

Buying money looks like a good idea. On the surface, it sounds like a no-brainer.

But is it?

I’m a numbers guy because I believe that in dieting and business, the figures never lie.

So I went to an expert. A gentleman I know right here in San Diego who has been buying and selling coins for over 30 years. Makes a VERY GOOD living at it, I might add.

Here’s what he told me:

Most uninformed consumers purchase these coins at retail. They have four values:
1. Retail
2. Wholesale
3. Spot
4. Currency.
Retail is what most consumers will pay for the coin. Wholesale is how much a dealer will pay for them either from another dealer or from a consumer who wants to “cash in” his coins. Spot is simply the value of the metal. Currency is the value of the coin to buy something at Walmart.
He also gave me the wholesale values of the two coins described below – AKA; Reality.
(I encourage you to check this out for yourself with a coin dealer in your area. Just call a local coin shop.)

The true value of any asset is the amount of dollars you can get in exchange. Your house is worth what a buyer will pay you for it in dollars. A car lists for $2900 in the Auto Trader for 3 weeks and the seller finally takes the best offer of $2000. That car is worth $2000. Doesn’t matter what the seller paid for it.

The 2009 MS 70 PCGS Silver Eagle sells at the Numis Network for 149.95.
Let’s look at it’s four values:
Retail: 149.95
Wholesale: $25-50
Spot: $15.54 (1 oz of Silver 2/9/10)
Currency: $1

The 2009-W PR70 ANACS $50 Gold Buffalo sells at the Numis Network for $1,899.95.
Let’s look at it’s four values:
Retail: $1,899.95
Wholesale: About $100 over Spot ($1180)
Spot: $1080 (1 oz of Gold 2/9/10)
Currency: $50

If these numbers are correct and unless a collector can unload his entire collection at retail prices (unlikely) then his “assets” from The Numis Network are worth 1/3-2/3 of what he paid and likely never to recover back to the retail price.

If you’re spending $150+ a month on an autoship, do you want to be buying anything with a liquidation value that’s 1/3-2/3 of what you paid for it?

That’s NOT increasing your net worth. That’s destroying it.

NUMIS STATEMENT (from their website):
Investment Disclaimer:
Collectors purchasing coins from Numis Network should view such purchases strictly in the context of purchasing coins as collector coins. Numis Network does not promote the collecting of numismatic coins for investment purposes, nor provides any investment advice whatsoever. Numismatic coins may decrease or appreciate in value based on numerous factors, including spot price of silver, gold and collector’s demand. Collectors should consult their own financial expert for any investment advice.

Seems to me that Numis Network is selling “money” at an inflated price. They make it clear in the above statement that you should be in this as a COLLECTOR not an INVESTOR. They seem to be saying to get these if you like to collect them, but don’t expect to break even or much less make a profit.

Spending $2000 over a year on numismatic coins to find that you have a set of coins worth $700 or $800 can be a little disturbing.

Let’s keep our eyes wide open here in the marketplace…

Real confidence in online marketing comes from knowing The Landscape of the industry which is the tools, strategies and methodologies of marketing yourself on the internet. You don’t have to know everything about The Landscape; in fact, you probably never will… but you should strive to become an expert in the areas that interest you.  As your business gains momentum, you’ll naturally learn about other areas in The Landscape, but you gotta start somewhere, right?

A good place to start is with something you already know and like to do.  Maybe you’re a Facebook fan or you like to write (blog) or maybe you like to make short little videos and upload them to YouTube.  Whatever you naturally gravitate to should be your first marketing strategy.  Become an ‘expert’ in just that one area.

For example, you might choose writing.  Then become an expert at blogging, writing and posting articles.  Set some production standards for yourself.  Go easy at first.  Maybe you decide to post 3 articles a week.  In between articles, look around the internet at what other bloggers and articles look like.  Get some training on Article Submission and blogging.  Read some free eBooks on the subject (they’re all over the internet, just look around).  Just be sure to religiously post your 3 Articles a week.

You might choose to do Pay Per Click advertising.  If you do, you’ll want to get a good schooling in Keywords.  You can go to WordTracker.com.  Click on the ACADEMY link at the top of the page and then click on KEYWORDS link on the left margin and you’ll find an entire Keywords Bootcamp full of  training and articles.  All COMPLETELY FREE!

The more you know the more you have available to pass along to your team.  Every little bet of knowledge you gain can bring significant gains to your confidence AND your bottom line.  Consider it a process rather than a project.  Keep your goals and dreams in front of you every day.  Never give up and keep on plugging away!

Success is simply a few simple disciplines repeated every day!

Regardless of how much money you make, you should live within a budget.  The key to wealth is not how much you make, but how much you KEEP!  Setting a budget for your life, your business, your entertainment just makes sense.  As a 30+ year entrepreneur, I realize the importance of setting a budget within my business.  I do this annually and budget for marketing, payroll, equipment purchase or maintenance, supplies, office rent, advertising cost, etc.

The biggest mistakes people that new entrepreneurs make is either not having a budget or spending money in all the wrong places.

Marketing Is Where It’s At

The single most important element of your business plan has to be MARKETING.  You can have the greatest website, blog, capture page, content, and videos.  If you don’t get traffic to your site, you’re OUT OF BUSINESS.

We all come into business with different cash positions.  Some are cash flush with great incomes either from their jobs or other business endeavors.  Some are just squeaking by.  Regardless of your circumstances, there is a marketing plan to fit your budget.

Either You At Work Or Your Money At Work

There’s only two ways to work, make money, or to get things done — Man at Work! or Money at Work!  There’s just no way around it.  If you view that from the entrepreneurial perspective, there’s only two ways to market, add friends in Facebook, bring traffic to your website, write articles, build a blog, etc.  Either you do it or you pay someone to do it for you.  Paying for it can include simply hiring someone to do the work for you such as building a website or even adding friends to Facebook.   Or it could mean paying for some kind of online system or computer program to do some or all of the work for you.  While there’s lots of free tools and strategies out there, you still have to do some work to set it up (or, once again, pay someone to do that for you)  Enough said there…

It’s important to budget both your time and your money.   I find that people usually have more of one than the other.  In my case, money isn’t as critical of a consideration as is my time.  I really have to work at getting the time to do the things I want to do and therefore, I need to be careful to spend my time ONLY on the things that move my business forward.  If you have more time than money, then you need to have laser-sharp focus on your spending.

To financially budget your business you simply need to decide how much money you can afford to get things going and how much can you afford monthly to maintain your overhead.  Start up costs and ongoing overhead need to be considered.  Your monthly overhead will include (depending on your budget), your business overhead, your capture page system, your blog, your email auto-responder, phone expenses, advertising (such as PayPerClick, banner ads, classifieds, etc), and web hosting.

Especially when you are starting out, you should spend 90% of your time and money on marketing.  Get to a point where you have more leads than you can handle, then make some adjustments.

So here’s a list of marketing possibilities grouped into two categories:  Free and Paid

FREE

• Social Marketing
• · Facebook
• · Twitter
• · YouTube
• · BetterNetworker
• · Blog
• · UStream
• Content Marketing
• · Video Marketing
• · Article Marketing
• · Press Releases
• · Squidoo / Hubpages etc

PAID

• · Pay Per Click (Google, Yahoo, MSN others)
• · Ezines / Solo Ads
• · Banner Advertising
• · Facebook Social Ads

Most of the FREE options have some tools you can purchase to help you automate some of the tasks.  For instance, there’s article submission software that can automatically submit your articles to hundreds of Article Directories for you.  There are similar programs for videos to distribute them all over the internet.

Simply decide if you want to put you to work or your money to work or both!  There’s so much you can do for free but you can accelerate your growth if you decide on some paid strategies as well.

This is Napoleon Hill condensed to his finest thoughts and ideas.

“Whatever the mind conceive and believe the mind can acheive; Regardless of how may times you may have failed in the past or how lofty you aims and hopes may be.”

Napoleon Hill was a true artist when it came to the fine art of success, motivation, and communication.  We can all learn from his legendary philosophy.

We all struggle with commitment, persistence, perseverence and focus.  In this video, Mr. Hill takes us on a journey to success via his timeless truths.

Please enjoy this classes ‘Success Artist”



Dennis Volz
619-630-5437
www.RedHotMillionaire.com