Real estate blog entries tagged with marketing ideas by Design by Marla- Home Staging, Marla Hofstee, Burbank & Los Angeles, CA (Design by Marla)

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Home : Blogs : Design by Marla- Home Staging, Marla Hofstee, Burbank & Los Angeles, CA : Design by Marla- Home Staging,'s Blog : Tag "marketing ideas"

marketing ideas: Accentuate the Negative? - 03/11/08 11:41 AM

In this slower real estate market, agents and buyers are trying hard to make their homes stand out from the rest. A few (I'm glad to say this is not a trend.) are accentuating the negative, instead of the positive!
An agent in Columbus, MO. advertised a listing in this way:
"It's not pretty. It's not clean. It doesn't smell good. But it's really cheap."
The MLS did not want to post the listing. They asked the agent to re-write it. After some discussion, they eventually accepted the listing as originally written. The real estate agent said her plan worked and she got … (9 comments)

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