Photo Blog: Beach House on Lake Michigan - 06/28/07 09:34 PM
    
    
    
     
    
       
The only thing I could not improve - the view from the balcony...
(16 comments)

Would Your Listing Sell if it Were a Can of Corn? - 06/22/07 10:14 PM
Imagine your listing is a can of corn.  Buyers are coming down the aisle (the MLS) looking for this product.  They know they want corn, but aren't sure what kind to buy.  So how will they decide?
First, they will look at the packaging (curb appeal).  If that pleases them, they will look at the price. If it does not break their budget they will decide to pick it up and inspect further (schedule a showing).
But what happens if they pick it up and it is dented?  They will put it back and move on to the next can.  And so will … (14 comments)

My New Logo and Tagline Revealed - 06/22/07 11:15 AM
For those of you who have not been following my tagline dilemna, I have spent the better part of this week reworking my entire branding package.  After a couple of blogs, extensive discussions with my husband and a lot of research, I have finally decided on not only a new tagline, but a logo as well. 
Here is the new look:
Now, to change the website, meet with the lettering guy (again), order business cards......
(28 comments)

And It Snowballs! Opinions needed UPDATED - 06/20/07 09:34 PM
Today (I think) I posted a blog about my tagline.  Well wouldn't you know it, all the great advice got me thinking about the 'total package' of my business name, logo and tagline combined.  My poor lettering guy is going to kill me.  Anyway, this is where I am right now:
Okay, the lettering needs some work (I'm letting the lettering GUY handle that)  and I hate the color of the lamp and chair, but really like the style.
Any more critiques for me?
Better?
(20 comments)

HELP!!! I Need a New Tagline! - 06/19/07 12:00 PM
Okay, I NEVER (well, in public) ask for help, so you know I must really need it, right?  Let me give you a little background on my problem:
In the course of my time here on AR, I have learned many valuable lessons.  Most importantly, it is being definitive about your services and business model.  So, with my niche ready to carve, I have been refocusing my business to service mostly vacants, builder's models and investment properties along with some occupied consulting work.  Prior to this, I attempted to be everything to everyone as there were not too many stagers around and my tagline … (18 comments)

And IT IS a Success! - 06/15/07 01:29 PM
A while ago I posted two blogs about a vacant house that I would be staging.
Can She Make this a Staging Success? and Did She Pull Off a Staging Success? You Decide.
I was concerned about market time on this particular house as it was FSBO, but 6 weeks after staging, they hired an agent and I thought that would fix that.  It sat for a couple of months and I did not hear from the owner.  I was greatly concerned, but thought all would be well in the end and they paid the rental fees without fail.
Well, it turns out that they had … (12 comments)

Valpo Habitat for Humanity Begins a New Project - 06/14/07 11:45 AM
Several months ago, I submitted a volunteer application to Habitat For Humanity.  I finally heard from them this week as they begin a new project.  This is the email I received:
It's time for Blitz Week  
 When: Sunday June 17th @ 1:00 pm                  Dedication Service and Wall Raising                      
 The foundation is in and we are ready to "Raise the Walls"                     Please plan to join us for this memorable afternoon of work                     and fellowship. There are no skill requirements, just a desire                     to build affordable housing in our community                
Blitz Week - June 18 to June 23                     Work will continue each day from … (1 comments)

 
Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message. <!-- Begin Sign-Up Form -->
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