preparing to sell: In the Race to Sell, Sometimes a Stager Has to Shift Gears - 08/24/08 06:23 PM
Yesterday morning, I was scheduled to perform consulting duties for one of my favorite RE agents.  The particular client I was scheduled to meet with is notably motivated to sell their home as their new custom home is near completion (it will be move in ready in approximately 2 weeks).  Because … (13 comments)

preparing to sell: A HOME is Where You Live. A HOUSE is What You Sell. A PRODUCT is What People Buy. - 04/24/08 04:18 PM
In today's market, it is important for sellers and RE agents alike to realize that standard marketing techniques are no longer sufficient when selling any property. In days past, an MLS listing and a few marketing avenues would do the trick to get buyers in the door.  However, with so much … (20 comments)

preparing to sell: The Evils of Real Estate Beige and Builder White - 02/18/08 01:17 PM
For many years now, the general concensus of color when selling a house was that one should employ the 'neutral' shades known as Real Estate Beige and Builder white.  However, it is obvious (to me, at least) that such a sweeping generalization causes more harm that good.
Should one spend even the smallest … (18 comments)

 
Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message. <!-- Begin Sign-Up Form --> Register for Details Staging and Redesign email updates

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