staging information: Relocation Companies Are Making HUGE Marketing Mistakes - 10/23/07 01:16 PM
A few weeks ago, I prepared a bid and short report for a relocation company. The house was a very nice two story, very well built, nice layout and in a good neighborhood. It did have some minor issues, but none that couldn't be easily remedied, hence the short report. So … (33 comments)
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staging information: Should Stagers Use Smaller Furniture to Make a Room Appear Larger? You Betcha! - 09/26/07 05:29 PM
In the now infamous NAEBA article siting home stagers as deceivers, a reference was made to the use of smaller sized furniture to make a room appear larger. Is that a common practice? Yes - and it should be!
Every designer worth their fee will tell you that scale is imperative in … (28 comments)
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staging information: Not Checking Your Vacant Properties? Somebody Should. - 09/15/07 10:22 AM
In the world of vacant staging, there seem to be those stagers who stage and leave, never to see the property again until it is time to retrieve their inventory and then there are the stagers who are running out to their properties every few days to make sure beds are … (24 comments)
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staging information: Would Your Listing Sell if it Were a Can of Corn? - 06/22/07 10:14 PM
Imagine your listing is a can of corn. Buyers are coming down the aisle (the MLS) looking for this product. They know they want corn, but aren't sure what kind to buy. So how will they decide?
First, they will look at the packaging (curb appeal). If that pleases them, they will … (14 comments)
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staging information: One Builder Down, 8 Gajillion to go! - 04/16/07 05:55 PM
I recently staged a builder's model that had been on the market for over a year. As a matter of fact, I originally bid for the job on February 17, 2006. I was very surprised to hear from them over a year later asking me to submit another bid.
I know they … (23 comments)
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staging information: Agents: Can you 'name' your listings? Your buyers can...and do! - 04/02/07 10:15 PM
Okay, admit it. You've done it. Maybe not while you have the house listed, but eventually. We all do. Sometimes, there is just something that sticks out - some oddity or strange thing that causes a house to be 'named' and sometimes even labeled.
For example, I recently viewed a house on … (48 comments)
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staging information: 2 Hours + $150 = Sold in 7 Days! - 02/19/07 02:49 PM
The story I am about to tell you occured in October 2005. It was not my first staging job, but it was the most efficient.
While attempting to grow my business, I contacted a Realtor friend of mine and asked her if she had any listings that could use some help. I … (14 comments)
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staging information: Step by Step: The Complete Staging Process for Realtors - 01/31/07 03:12 PM
This is being posted in response to many requests to have this complete series published as a whole blog - complete and in order. So, here it is.
It seems there is a lack of information available to Realtors about how the process actually works. It really is very simple, but lacking clarity … (27 comments)
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staging information: The Paint Debate - 01/31/07 11:23 AM
Paint is always a bone of contention in the preparing a house for sale. Sellers are hard to sell on the conceot of painting before they place their homes on the market. The reasons are many, but few are valid. Every stager (and Realtor) has to learn how to counter these … (9 comments)
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staging information: Step by Step: Marketing the House - 01/25/07 09:08 AM
The final step in the Staging process for Realtors is marketing the house. At this point, you have introduced staging to your clients, had your stager meet with them, gone through the consultation/bid process and the work is completed.
Why is this the last step in the process? Because now the house … (6 comments)
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staging information: Step by Step: Getting the Work Done - 01/22/07 09:23 AM
Step #6 in the Staging Process is getting the work done. This of course , follows the sellers introduction to staging and the meeting with your stager and is based upon the consultation/bid that was presented to them.
What work is to be done? Well, that is entirely up to the seller. … (8 comments)
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staging information: Step by Step: Introducing Staging to your Clients - 01/08/07 10:15 AM
If you have been keeping up with Step by Step: The Staging Process for Realtors, then you already know how to Find a Stager. Now what, you ask? Well now you must introduce staging to your clients and for most of you, this is probably where you hit a wall. If … (12 comments)
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staging information: The Most Effective Use of Your Marketing Budget - 01/05/07 03:43 PM
Okay, I know you are all waiting with baited breath on the next installment of the Step By Step Series, but I could not hold this in any longer...
A large amount of discussion goes on here about effective marketing. Print vs. Internet, open house or no open house, yada yada yada. I … (16 comments)
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staging information: Step by Step: Find a Stager - 01/02/07 03:26 PM
This is a continuation of my blog Step by Step: The Staging Process for Realtors. In this installation, I will show you the best ways to FIND a stager.
1. Start right here - Activerain. This is a real estate network, is it not? Post a request for a stager referral, search the site for someone … (15 comments)
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staging information: Step by Step: The Staging Process for Realtors - 12/30/06 02:21 PM
It seems there is a lack of information available to Realtors about how the process actually works. It really is very simple, but lacking clarity on the Realtor's responsibilities may be what is holding some agents back from using the service. Here is a simple outline that may help you navigate … (9 comments)
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