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staging information: Relocation Companies Are Making HUGE Marketing Mistakes - 10/23/07 01:16 PM
A few weeks ago, I prepared a bid and short report for a relocation company. The house was a very nice two story, very well built, nice layout and in a good neighborhood. It did have some minor issues, but none that couldn't be easily remedied, hence the short report. So short, I didn't even charge them for it.
The house had just a few drawbacks - lack of any outdoor living space in the backyard (all other homes within eyesight of this house had stamped concrete patios), an open concept layout that confused buyers as far as furniture placement and it … (33 comments)
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staging information: Should Stagers Use Smaller Furniture to Make a Room Appear Larger? You Betcha! - 09/26/07 05:29 PM
In the now infamous NAEBA article siting home stagers as deceivers, a reference was made to the use of smaller sized furniture to make a room appear larger. Is that a common practice? Yes - and it should be!
Every designer worth their fee will tell you that scale is imperative in a properly designed room. Using over-sized pieces in a small area will only make it appear cramped - or even smaller than it really is. What is the solution? Pieces that suit the scale of the room. This is not deception, it is proper use of space.
The concept behind scaling down … (28 comments)
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staging information: Not Checking Your Vacant Properties? Somebody Should. - 09/15/07 10:22 AM
In the world of vacant staging, there seem to be those stagers who stage and leave, never to see the property again until it is time to retrieve their inventory and then there are the stagers who are running out to their properties every few days to make sure beds are still inflated, etc. It also seems that it is either/or, with no in between.
It certainly would be understandable to forgo property checks due to distance - I am doing a consult over an hour away on Monday, don't know if property checks are going to be included in the deal … (24 comments)
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staging information: Would Your Listing Sell if it Were a Can of Corn? - 06/22/07 10:14 PM
Imagine your listing is a can of corn. Buyers are coming down the aisle (the MLS) looking for this product. They know they want corn, but aren't sure what kind to buy. So how will they decide?
First, they will look at the packaging (curb appeal). If that pleases them, they will look at the price. If it does not break their budget they will decide to pick it up and inspect further (schedule a showing).
But what happens if they pick it up and it is dented? They will put it back and move on to the next can. And so will … (14 comments)
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staging information: One Builder Down, 8 Gajillion to go! - 04/16/07 05:55 PM
I recently staged a builder's model that had been on the market for over a year. As a matter of fact, I originally bid for the job on February 17, 2006. I was very surprised to hear from them over a year later asking me to submit another bid.
I know they were hesitant to spend the money the first time, but by now they were ready to make the leap into staging. When I resubmitted the bid, I explained to them that I had restructured my fees and with the addition of a delivery trailor I no longer had pay movers, … (23 comments)
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staging information: Agents: Can you 'name' your listings? Your buyers can...and do! - 04/02/07 10:15 PM
Okay, admit it. You've done it. Maybe not while you have the house listed, but eventually. We all do. Sometimes, there is just something that sticks out - some oddity or strange thing that causes a house to be 'named' and sometimes even labeled.
For example, I recently viewed a house on an agents caraven. It is really cute with a nice layout and some charming farmhouse details. It presents well from the outside as it is a neatly landscaped brick ranch, but the minute you walk in the door, you know what to call it. It is the COW HOUSE. There … (48 comments)
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staging information: 2 Hours + $150 = Sold in 7 Days! - 02/19/07 02:49 PM
The story I am about to tell you occured in October 2005. It was not my first staging job, but it was the most efficient.
While attempting to grow my business, I contacted a Realtor friend of mine and asked her if she had any listings that could use some help. I needed before and after photos and a story to tell, so I offered to stage 2 rooms for one of her clients for free. She immediately put me in contact with a seller who had been listed with her for over 12 months.
The agent shared with me that the home … (14 comments)
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staging information: Step by Step: The Complete Staging Process for Realtors - 01/31/07 03:12 PM
This is being posted in response to many requests to have this complete series published as a whole blog - complete and in order. So, here it is.
It seems there is a lack of information available to Realtors about how the process actually works. It really is very simple, but lacking clarity on the Realtor's responsibilities may be what is holding some agents back from using the service. Here is a simple outline that may help you navigate your way into adding a stager to your team:
A. Find a Stager.
1. Start right here - Activerain. This is a real estate network, is it not? … (27 comments)
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staging information: The Paint Debate - 01/31/07 11:23 AM
Paint is always a bone of contention in the preparing a house for sale. Sellers are hard to sell on the conceot of painting before they place their homes on the market. The reasons are many, but few are valid. Every stager (and Realtor) has to learn how to counter these arguments for the good of the sale. I have listed some of these situations below and all were taken from real life experiences. To back it up, I have used before and after photos.
"I love the color." 'I'm very glad you love the color, Mrs. Seller. You should always love … (9 comments)
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staging information: Step by Step: Marketing the House - 01/25/07 09:08 AM
The final step in the Staging process for Realtors is marketing the house. At this point, you have introduced staging to your clients, had your stager meet with them, gone through the consultation/bid process and the work is completed.
Why is this the last step in the process? Because now the house is READY TO SELL, or as close to it as you are going to get. If you complete the staging process before placing a house on the market, you are able to take full advantage of the first 30 days of marketing by placing photos online of the house looking … (6 comments)
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staging information: Step by Step: Getting the Work Done - 01/22/07 09:23 AM
Step #6 in the Staging Process is getting the work done. This of course , follows the sellers introduction to staging and the meeting with your stager and is based upon the consultation/bid that was presented to them.
What work is to be done? Well, that is entirely up to the seller. After walking through the report recommendations with them, the seller and the stager can formulate a plan to make the larget impact upon the property, while keeping with in the seller's resources.
What resources? (These without a doubt vary with every property, therefore all of these things should be discussed for … (8 comments)
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staging information: Step by Step: Introducing Staging to your Clients - 01/08/07 10:15 AM
If you have been keeping up with Step by Step: The Staging Process for Realtors, then you already know how to Find a Stager. Now what, you ask? Well now you must introduce staging to your clients and for most of you, this is probably where you hit a wall. If you have never used a stager, what do you say and when do you say it?
This is what I suggest:
The Best time to mention it: During your initial phone conversation. At this point, you have not been inside the house and they cannot be thinking that there is something … (12 comments)
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staging information: The Most Effective Use of Your Marketing Budget - 01/05/07 03:43 PM
Okay, I know you are all waiting with baited breath on the next installment of the Step By Step Series, but I could not hold this in any longer...
A large amount of discussion goes on here about effective marketing. Print vs. Internet, open house or no open house, yada yada yada. I am here to tell you that not one of things are as effective if you have not AT THE VERY LEAST, provided your clients with a staging consultation. Staging is a MARKETING TOOL and the most effective use of our marketing dollars. It is not a gimmick, it is not just … (16 comments)
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staging information: Step by Step: Find a Stager - 01/02/07 03:26 PM
This is a continuation of my blog Step by Step: The Staging Process for Realtors. In this installation, I will show you the best ways to FIND a stager.
1. Start right here - Activerain. This is a real estate network, is it not? Post a request for a stager referral, search the site for someone near you, or contact an active stager on the site and ask if they can put you in touch with some one.
2. Ask your receptionist. If there is a stager in the area, chances are he/she has stopped by the office to drop off business cards and/or brochures. Chances are, … (15 comments)
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staging information: Step by Step: The Staging Process for Realtors - 12/30/06 02:21 PM
It seems there is a lack of information available to Realtors about how the process actually works. It really is very simple, but lacking clarity on the Realtor's responsibilities may be what is holding some agents back from using the service. Here is a simple outline that may help you navigate your way into adding a stager to your team:
1. Find a Stager.
2. Introduce the concept of Staging to your clients.
3. Set up a meeting with your client and the Stager. They will determine what needs to happen next.
4. The Staging Consultation/Bid.
5. Staging work is completed in a timely manner … (9 comments)
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Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message.
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