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staging profession: What a Stager Really Needs...Stamina - 11/07/07 02:19 PM
I officially opened for business September 1, 2005. I took a staging class and was led to believe that once I opened my doors, I would have to beat the business back with a stick. Just like any new stager, I was heartbroken to figure out how much it would take to get my business off of the ground. I had a choice to make - stick with it or throw in the towel.
I decided that I had spent a large amount of money on the class and had invested so much time in it already, I should stick it out … (58 comments)
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staging profession: Staging Inventory: Building a Color Theme - 08/10/07 01:11 PM
Shopping for inventory is a crucial part of the staging industry when specializing in vacant homes and builders models. Many times I have been tempted to (and did) purchase an item based solely on the great deal I was getting, only to find that it didn't flow with anything else I had in stock therefore it was useless to me.
I had to come up with a better way to build a solid and cohesive inventory, because in most cases I do not have a ton of shopping time to pull a look together. It seems like the minute a client decides they … (26 comments)
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staging profession: I'm not a Home Stager Anymore - 08/02/07 10:34 AM
For several months now, I have been cringing every time I have to explain to people what a home stager is and exactly what it is that I do. I came to realize that the term 'stager' is confusing to most people and unless they have heard the term used in the proper context, they can't imaging what it might mean.
I have also been finding it difficult to market myself in the vacant and builders model arena using that moniker as most people associate staging with occupied homes. In light of these things, I decided to start calling myself anything but … (53 comments)
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staging profession: 2 Staging Projects, 2 Agents, 2 Completely Different Clients. - 07/14/07 10:35 PM
This week was very busy for me. I had two vacant staging projects to complete - both secured last week. For me, this is a story of the contrast we often deal with in the staging industry. Both projects were bid on the same night, but played out completely different.
July 3, 2007:
Project #1 - 5:00 p.m. Met with my longest running partner Realtor, Debbie Depper, at a listing in Dyer. I supposed to complete a bid and be off to my next appointment. It unexpectedly became a consultation the minute I shook hands with the client. After talking about wallpaper removal, paint … (8 comments)
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staging profession: How James Frazier and a Home Inspector Revolutionized my Consultations - 05/22/07 09:33 AM
It has been a hot topic here on AR - how do you do your written consults? Do you take photos and notes, then go home and write them up? How much time do you spend? Is it worth what you are paid? So on and so forth. Obviously, not process is right for everyone, so we all do it differently.
It used to be that I would walk through a house with a client discussing certain things with them, taking photos, etc. Then I would go home spend countless hours writing up every tiny detail, writing and rewriting until I couldn't … (18 comments)
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staging profession: Moving at the Speed of Staging - 05/12/07 11:24 AM
The last two weeks have been crazy. I mean flat out, full speed, no time to breathe.
This blog is for those of you who are toying with the idea of becoming a stager, because it will be fun and you can make your own schedule. These are just a few of the things I have had to do the past three weeks:
One Redesign Consult - must produce CG image for clientSwich inventory from one builders model to another, but make it look completely differentTake my Daughter to the dentistComplete inventory shopping for investment property to be staged 5/8Regular property checks … (8 comments)
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staging profession: My Activerain Induced Epiphany - 12/19/06 08:15 PM
First, let me thank Phyllis Pafumi and Sheron Cardin - without them this blog would not be possible!
Since I began staging, the subject of price has always been an issue for me, as I'm sure it has been for others. I have become very comfortable with my fees when it comes to staging an occupied home, but the vacants have always been a struggle. I am a hard core bargain shopper and always pick up some great deals and because of that have been able to keep my rental fees very low. The only problem this presents if that I would … (16 comments)
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staging profession: So, How Did YOU Get Started? - 12/11/06 04:00 PM
As I've meandered through the postings here on AR, I've been struck by the passion and committment of the stagers who participate here. It led me to wonder, how did all of us end up in this wonderful, crazy profession? I'd REALLY like to know. What led YOU to this point in your professional life?
I'll start:
4 years ago, after the completion of a relatively unnecessary renovation, my husband and I started kicking around the idea of purchasing a larger house. The only hitch was that we wanted to stay in the same neighborhood and larger homes here do not come onto the … (23 comments)
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Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message.
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