In an effort to increase my visibility in my local market I recently began working on a new website. This is all pretty strange stuff for me. I feel comfortable working with my own computer, but learning about search engine optimization and those things that are done to encourage you and your computer to connect to me and mine via a website is all very foreign.
The gentleman that is hosting my new site and dragging me through the steps of creating something worthwhile gives me “homework” each time we speak. My assignment from yesterday’s conversation sounded pretty simple, but proved to be a little more difficult. I was told to list the reasons why a potential client should hire me. I know this must sound like newbie stuff to all of you seasoned sales professionals, but it’s harder than you think.
I’m a realist and a polite realist at that. It’s not good form to brag, but the fact of the matter is that without “bragging” on myself and my Knoxville Home Inspection service no one will have a clue why they should hire me. After looking at several of the home inspection websites around the intarweb it appears that I will have to do some mighty tall bragging to even attempt to compete.
Don’t get me wrong. I’m good at what I do. I feel very confident that every time I deliver a home inspection report, I have provided my client with a thorough and complete view of their property. Actually putting my proficiencies into words is a bit more difficult. If you’ll indulge me I would like to post what I have come up with so far. I would appreciate your input and constructive criticism.
1) Experienced: Over a thousand fee paid home inspections completed. Current member of Home Inspectors of Tennessee and the International Association of Certified Home Inspectors. I sit on the board of directors for the state organization.
2) Independent: I work for my client, not for their realtor. Home buyers need to have confidence in their home inspector that there aren’t any conflicts of interest. I have great deal of respect for the real estate professionals that refer me to their clients. The agents that I work with know that my legal and ethical obligation is to my client and their interests. I only ask for and accept referrals from real estate professionals that I trust.
3) Thorough: I don’t rush through my inspection process. I take all the time needed to completely and thoroughly inspect the property. Some inspectors “overbook” inspections and have to rush the process to get to the next job. I’m careful about my scheduling so I am sure to have plenty of time to perform a complete inspection.
4) Reports are delivered quickly: While some inspection companies will deliver their report immediately following the inspection, I think that it is important, for the sake of accuracy, that I take time to fully review any inspection notes and photos before issuing a report. I email most of my inspection reports within a few hours. Always within 24 hours.
5) Variety of services offered: Safety 1st Home Inspection offers a full line of inspection services. Home inspection, Mold sampling and inspection, Radon testing, Lead paint testing, etc.
6) Value: While our clients may be able to find a less expensive home inspection, they can’t find a better home inspection for the price. Knoxville and the surrounding area is fortunate to have some fine home inspectors working in the area. There are also some home inspectors that should be selling used cars. It isn’t hard to find a home inspector that will inspect your new home for $199.00. The problem with home inspectors is similar to the problem with plastic surgeons…you usually get exactly what you pay for. Be gentle but please be honest. I trust the professionals on ActiveRain and know that there will be some good input.