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The Power of a Name: Sotheby’s Name Represents Integrity, Quality and Reliability - 12/31/10 12:56 AM

RISMEDIA, December 30, 2010—In 2004, when the Sotheby’s International Realty brand launched a full franchise system, the real estate market couldn’t have been much hotter. In the years since then, the high-end market—like the rest of real estate—has seen quite a swing. Yet, the brand continues to thrive…even considering 2010 to be a favorable year for high-end transactions. Here CEO Mike Good and Philip White, president and COO, discuss the brand’s initial focus, its evolution and why a name—Sotheby’s—can be so powerful.
Stephanie Andre: Sotheby’s International Realty Affiliates LLC began its franchising model close to seven years ago. Can you … (0 comments)

 

Donna Lavin

Barrington, IL

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Hunter's Fairway - Sotheby's Int'l Realty

Address: 101 South Wynstone Park Dr., Barrington, IL, 60010

Office Phone: (847) 381-7100 x 7267

Cell Phone: (847) 525-1788

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