I’ve had the pleasure to work for a very large mortgage origination company and that enabled me to watch other loan originators talk with their clients and prospects. It helped me to see what worked for them and what didn’t work for them.
One of the things that I was always amazed by was the meetings that took place before a prospective client actually purchased a home. Some refer to this as “pre-qualification” or “pre-approval”.
Conceptually it’s a great idea because we know that prospective clients must have a good insight about how much loan they can obtain and anticipate any challenges that might prevent them from getting the home they want to purchase. What I found is that clients typically didn’t really get much value during these meetings. Loan originators would get basic income information, information about their debts and monthly payments, and some idea about their savings.
This is the appropriate information for the pre-qualification or pre-approval but it just doesn’t help the prospect know as much as they should about the entire gauntlet involved in getting a home loan. Things like closing costs, program options, etc.
That’s why I created the “Home Assessment Tool”. Take just a moment and you’ll learn how easy it is for prospective clients to gain some valuable perspectives about the financial realities associated with buying a home.
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Take just a moment and click on this link for a 5 minute presentation about the "Home Assessment Tool".
I've had great responses from clients and would appreciate any comments that you might be willing to offer.