marketing strategy: I Failed at Doing NOTHING!
- 01/07/10 06:52 AM
Today was my first day as a stay at home mom, and I failed... Let me back track - A couple of days ago, my husband pointed out that my expenses in 2009 were higher than in 2008. Well, duh, of course they were. In 2008, I stopped all marketing expenses in August to gear up for our move. In January 2009, I started all marketing expenses again. Simple math would tell me that I spent more in 2009 than in 2008. The "silly" man that he is, he decided more discussion was needed about my expenses. Excuse me, but my … (66 comments)
marketing strategy: Real Estate Opinions - Is it the Pricing or the Marketing?
- 10/21/09 03:21 AM
Real Estate Opinions - What's more important, Pricing the home properly or the marketing? Yes, I understand the majority of people will say it's a combination of both, but that's not my question. If you could only do one thing for a listing, would you price it properly and aggressively from day one or would you market the heck out of it and hope for the best? I've recently run into two different situations with sellers who have their homes on the market. They're both using two different strategies, or at least their agents are. The first one has had the … (75 comments)
marketing strategy: Mr and Mrs Seller, Open Houses do NOT Sell Houses!!
- 09/18/07 01:00 PM
I will state right up front that I understand that this is different in the different markets across the Country and Canada. I'm writing this blog focusing mainly on my market, here in the Dallas area. Mr. and Mrs. Seller, here is my marketing plan for your house. Will I do Open Houses? Did you see Open Houses as part of my marketing plan? Mr. and Mrs. Seller, I do NOT do Open Houses. In today's market, qualified and approved buyers are not the ones walking into Open Houses. If a buyer is serious about buying a house, 94% of them start their … (10 comments)
marketing strategy: Mr and Mrs Seller, Newspaper Ads do NOT Sell Houses!
- 09/17/07 11:46 PM
Will you post my house in the Dallas Morning News? NO! Mr. and Mrs. Seller, people don't read the newspaper like they used to. Many people have switched from the actual news paper to the online version of the paper. Yes, with the online version of the paper, your ad will appear in the online portion of the classifieds section, however, that's not where you want to be, as there is a new and separate online section for listings that are automatically fed from the MLS. First, when an ad is placed in the paper, you're getting about 3-4 short lines to grab someone's … (130 comments)
marketing strategy: Does Your Marketing Work? Or is it for the Seller?
- 09/17/07 02:14 AM
Do you create an actual marketing plan for your listings that works? Or do you do whatever it is that the sellers ask you to do even when you know it doesn't work? The way you answer this question will show if you're in control of your own business or if you do and say things to and for the sellers just to win the listing. When I go on a listing presentation, I lay out everything I do for their listing in front of them. This includes, Just Listed cards to the nearest 200 homes, Virtual Tours, Talking House, Property Water bottles, Property … (9 comments)
This blog is to help educate Buyers, Sellers and even other Realtors across the country. Each market is different and the way Real Estate is done is different. Austin Real Estate is completely different than Dallas, California and Florida and everywhere else in between. Some times there will be other things besides real estate as I like to rant and rave as much as the next!! Come back often!
Today was my first day as a stay at home mom, and I failed... Let me back track - A couple of days ago, my husband pointed out that my expenses in 2009 were higher than in 2008. Well, duh, of course they were. In 2008, I stopped all marketing expenses in August to gear up for our move. In January 2009, I started all marketing expenses again. Simple math would tell me that I spent more in 2009 than in 2008. The "silly" man that he is, he decided more discussion was needed about my expenses. Excuse me, but my … (66 comments)
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