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home staging: What this Home Stager Knows About Decorating with Floor Rugs - 05/19/11 04:25 AM
As a professional home stager and one day redecorator one of my jobs is to help my lovely clients place their floor rugs. Placing a gorgeous floor rug in just the right spot always makes a powerful statement.
That said, here's some simple ideas, techniques and tips you can use right now that will help you give your space first class fabulousness and softness...all with the help of a well placed floor rug. Oh the drama!
Use a floor rug to...
Define the main conversation area in your living room. Simply group your sofa, armchairs and coffee table in a u-shape on a … (3 comments)

home staging: The Top 5 Most Useless Real Estate Listing Headlines - 04/21/11 03:24 AM
1." Owner Says sell!"
Really? Thanks for pointing that out. Stating the bleeding obvious may well be the absolute truth of the matter, but it's still completely useless.
2. "Beautifully Appointed"
I hate this term cliché when I see it and I see it a lot. Go into Google now and key in the search term ‘beautifully appointed'.  It's been done to death people and barely registers on a buyer's "must inspect "metre. "Next!"
3. "Impressive _____________! "
Impressive is an impressive word and in my property hunting experience, few can genuinely live up to it. It would seem to me that … (182 comments)

home staging: Forced into Downsizing? The Upside of Living With Less - 03/25/11 02:50 AM
If it hasn't happened to you personally, then chances are someone in your circle of family and friends has had it happened to them. I'm talking of course about the ugliness that is home foreclosure.
Some see it coming over many yearsin a proverbial snowball effect as the financial climate changes. For others there's no storm, just a scorching lightning bolt.
No matter how it comes about, the stress and fallout is often palpable. Moreover the damage to human pride is immeasurable, particularly for male providers.
But, believe it or not there really can be an upside to being forced to … (6 comments)

home staging: Workout with a one day decorator; why don’t you join me? - 03/20/11 02:46 AM
You may remember that not too long ago I posted here on AR about my frustration in seeing a ‘for sale' property that has so much potential to be fabulous, that I can only just stop myself from calling up the agent and begging him to ‘let me at it'.
Well, here's just one of the rooms from the property in question. I stumbled upon this photo in my local paper's real estate guide a couple of weeks ago. I regularly flick through home and real estate publications as I'm sure many of us do. For me, as a one day decorator … (22 comments)

home staging: A Quick Guide to Chic and Simple Floral Arrangements - 03/09/11 07:09 PM
Whether you happen to be selling your home or not, a room finished with a vase or two of fresh flowers is one of the most inviting and memorable. Fresh blooms grab hold of our senses in all the right ways.
To help you make the most of your floral displays, it helps to know a little bit about the basics of floral arranging and the different types of flowers avilable to you. Once you're done, you'll be ready to go right ahead create some flower power of your very own. 
You'll soon see that it doesn't take a lot of money or time to create interesting arrangment … (7 comments)

home staging: Home Staging Tips: My top tips for accessorizing your home - 03/09/11 01:41 AM
For the DIY home decorator, accessorizing the home is but a slippery slope. Many a novice decorator has tried and failed to get the designer look seen in shelter magaizines around the globe.
But displaying your precious pieces 'just so' isn't hard once you know what to look for. As a professional home stager with an insider's knowlede of all things accessorizing, here's my top tips for getting the most from accessorizing whether you plan to sell tomorrow...or in 20 years time. 
1. Group like with like: Chances are you have a collection of something in your house and you didn't even realise it. … (5 comments)

home staging: Is home staging really all that different to redecorating? - 02/26/11 10:59 PM
Of course you realise that it's just my opinion, but I'm beginning to think that in the end it's not so different. At least for many people it doesn't have to be. I mean who among us wouldn't want the spaces in our homes to look and feel warm, friendly, functional, with a place for everything?   
The reason I say this? A tastefully pulled together space always looks and feels good, whether your selling or not.
I know all too well that good home staging focuses on elements like de-cluttering, subtle decorating touches, cleanliness, proper maintenance, optimal furniture placement and … (19 comments)

home staging: A Cheat’s Guide to Art for the ‘For Sale’ Property - 02/17/11 01:20 AM
As a professional home stager, I often suggest to my clients that they look at adding a little extra pizzazz and interest to their walls with artwork. Adding just 1 or 2 pieces of art to an otherwise blank wall gives a room that little something extra. It's warm, welcoming and done with thought, can add distinction to any room in the house - even a laundry.
The downside is that as much as artwork will add interest, it can also wreak havoc on your wallet. And as far as staging to sell is concerned, big budget artworks just aren't gonna fly.
The … (4 comments)

home staging: A Home Owner’s Guide to Why Your House Isn’t Selling - 02/14/11 08:37 PM
Today's real estate market is certainly not for the faint of heart. For a great many sellers who've not been able to offload their ‘for sale' property in a relatively timely fashion, the effect has been like taking a cold shower. Who wouldn't feel bitterly cold about the whole selling process?
But all hope is not lost. The reasons for a no sale are often fairly common. And as a seller, there's no need for you to sit idly by waiting for the property market to sneak up on you, chew you up and spit you out. It's now time to … (8 comments)

home staging: The walk-thru home staging consultation; do you think I could do it this way? - 01/27/11 06:30 PM
Hello once more my AR friends! Believe it or not, this is my first post for 2011 and I want to ask you - my fellow home stagers, for your thoughts on varying my consultation process a bit.
Just the other day, I was asked by a local selling agent (whom I'd not worked with before) to meet an elderly couple who had decided to sell their semi-rural home of the past 8 years. The sellers (really lovely people) had decided to go ahead and have me come in and do one of my walk through home staging consultations.
For the uninitiated, a … (5 comments)

home staging: Get Your Backyard Swimming Pool Right – How to Make it an Asset Come 'For Sale' Time. - 04/02/10 01:40 AM
So, you've got a property to sell and it's got a swimming pool. Pools can be a tricky sell. Not impossible, but it's unlikely that the pool will be what motivates prospective buyers to buy.
Still though, all hope is not lost. As a professional home stager/property stylist, it's my job to make the backyard swimming pool really count at ‘for sale' time.
Here are 10 of the fastest and simplest ways I know that will make your swimming pool one of your property's best assets.
1. Think of it as another room in your house. And like any room in … (9 comments)

home staging: Home Staging Fees – 5 Cost Myths...Busted - 01/05/10 11:17 PM
From what I've been reading and hearing of late about home staging (mostly called property Styling on the Australian real estate scene), it seems there are still some ‘old wives tales' swirling about regarding how much staging your home for the market really costs.
Chances are you've heard many of these phrases (or something similar) yourself. Perhaps you've even used them with some of your own clients.
For instance, a phrase that really gets up my nose is this one: "In our market, it's the price that sells, so staging isn't necessary." 
And that's just one. Let's now take a closer … (32 comments)

home staging: Are You Making These 20 Decorating Goofs with Your ‘For Sale’ Property? Part 1 - 12/09/09 09:42 PM
As a professional property stylist (or home stager), I get to see a lot of rooms. You see, it's my job to help home owners from all different backgrounds, (and with different sorts of properties), to get their homes ready for the ‘for sale' market.
Whilst I do help lots of different people, in different places, I find I'm often helping my home owner friends get a handle on some surprisingly common decorating goofs.
Now, let me just say to you up front, that many of the things on the list I'm about to share with you, aren't really a big deal for you … (9 comments)

home staging: Home Staging & Feng Shui - can the 2 work together effectively do you think? - 12/08/09 06:21 PM
Hello again my AR friends,
I've been doing a little research and am thinking about furthering my studies and doing a design course in Feng Shui Interior Design.
As it stands, I know some about the Feng Shui approach to interior design, but not a lot. I'd like to know more.
I know some of my staging friends have worked with  at least a few of the feng Shui principals on occasion, either on staging projects or as redesign jobs. 
For those that have, would you be willing to share your own thoughts or ideas with me? 
I'd be happy to hear from anyone who wants to share … (3 comments)

home staging: Do you recognise these warning signs your home’s presentation could be killing your sale? - 12/06/09 10:30 PM
Selling your home in today's market is not for the faint of heart. You need to do your homework, set a realistic price for your area, and then make sure your property's presentation and condition are in synch with your asking price.
Actively and effectively presenting your property for the ‘for sale' market can be a critical reason for a home either selling or not selling, especially in a slow real estate market. All too often property presentation plays a much, much bigger role in the sale of a home than most home owners ever realise. 
Take a moment now to … (5 comments)

home staging: Home Owners: Here’s 10 Ways to Keep Up With New Builds at ‘For Sale’ Time. - 12/06/09 01:32 AM
Unless you've been living under a rock you would be well aware that today's property market is ultra competitive. Thanks in no small part to there being fewer buyers for more real estate stock. Many sellers have to compete not just with nearby established homes and units, but they're also up against it in an area full of new home estates (aka ‘new builds'). Whilst the idea of buying a new build isn't for everybody, they have an appeal, and very often a price tag that a great many house hunters find hard to overlook.
But what if you now want … (34 comments)

home staging: Is Your ‘For Sale’ Property in Need of a Little Botox? - 11/13/09 04:27 PM
In the world of cosmetic surgery, there's the quick fix solution to aging known as Botox (for those who dare).   
For the aging property in the world of real estate, the Botox equivalent is Home Staging. But, how can you tell if your house is looking a little tired for today's super competitive property market?  
Well, here are 10 signs of aging in the ‘for sale' property you need to know about - before you take the plunge.
1. Tile Countertops: A feature of kitchens and bathrooms from the 1970's. Tile counter tops are no longer attractive or practical as … (3 comments)

home staging: 8 Myths of Staging to Sell - Busted. - 11/09/09 01:42 AM
Home staging (or property styling as it's commonly known as on the Australian property scene) is really an art, not a science. One of the many things a professional home stager understands is that it's the house that's up for sale, not the home owner's bread baking ability or taste in music. So, from the sublime to the rediculous - here's 8 myths of staging to sell - busted!
1. Buyers can see past my stuffNo - they can't. 95% of house hunters shop with a 'what you see is what you get' eye. You'll be maximising your chances of a better and … (86 comments)

home staging: Are you preventing your house from selling? - 11/08/09 01:14 AM
You may (or may not) remember one of my last posts titled Please Mr Real Estate Agent Don't Pee on Me and and Tell Me it's Raining was all about my experiences with a few real estate agents who seemed to be best at driving me up (a poorly presented) wall.
In this post, I'm changing sides to tell you a few important home truths (pun intended). Do you think it's at all possible that your are preventing your house from selling? Read on to find out.
Are you trying to sell a Secret?
I've seen it many times; home owners who don't want the … (4 comments)

home staging: Spell out the value of your service with these keywords - 11/05/09 11:50 PM
Hello again.
It's a cool Friday afternoon here on the usually sunny Central Coast of NSW. I've just returned from picking up my young son from school.  But before I left I had just begun jotting down a few keywords I can use to help me, help a prospective client see not just my fees, but the value in the service I provide.
As a professional home stager (or any other service business), the key to us getting a new client or project is showing how the value of the service we provide towers over our fee.
So, I'm making a bullet point list of … (11 comments)

 
L23hm-10526449-02

Donna Ross Home Decorating, House Staging, Sydney

Salton City, CA

More about me…

Room Remedy Interiors, Sydney, Australia

Address: Sydney, NSW, Australia

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