property styling: What this Home Stager Knows About Decorating with Floor Rugs - 05/18/11 09:25 PM
As a professional home stager and one day redecorator one of my jobs is to help my lovely clients place their floor rugs. Placing a gorgeous floor rug in just the right spot always makes a powerful statement.
That said, here's some simple ideas, techniques and tips you can use right now that will help you give your space first class fabulousness and softness...all with the help of a well placed floor rug. Oh the drama!
Use a floor rug to...
Define the main conversation area in your living room. Simply group your sofa, armchairs and coffee table in a u-shape on a … (3 comments)

property styling: The Top 5 Most Useless Real Estate Listing Headlines - 04/20/11 08:24 PM
1." Owner Says sell!"
Really? Thanks for pointing that out. Stating the bleeding obvious may well be the absolute truth of the matter, but it's still completely useless.
2. "Beautifully Appointed"
I hate this term cliché when I see it and I see it a lot. Go into Google now and key in the search term ‘beautifully appointed'.  It's been done to death people and barely registers on a buyer's "must inspect "metre. "Next!"
3. "Impressive _____________! "
Impressive is an impressive word and in my property hunting experience, few can genuinely live up to it. It would seem to me that … (181 comments)

property styling: This Room is Professionally Decorated: Is it More saleable? - 04/12/11 04:17 PM


Ask any home stager in the world and they will not be afraid to admit to you that they have seen and heard from a seemingly endless parade of home sellers, who proudly mention how beautifully their now, ‘for sale' property is decorated.  For most sellers it's a task they've lovingly worked on and completed themselves. And for others they've had a design professional help pull their look together. "My friends tell me how lovely my house looks all the time." Words to this effect are the motto of the house proud seller.
The question is; does this decorating approach … (6 comments)

property styling: A Quick Guide to Chic and Simple Floral Arrangements - 03/09/11 11:09 AM
Whether you happen to be selling your home or not, a room finished with a vase or two of fresh flowers is one of the most inviting and memorable. Fresh blooms grab hold of our senses in all the right ways.
To help you make the most of your floral displays, it helps to know a little bit about the basics of floral arranging and the different types of flowers avilable to you. Once you're done, you'll be ready to go right ahead create some flower power of your very own. 
You'll soon see that it doesn't take a lot of money or time to create interesting arrangment … (7 comments)

property styling: Home Staging Tips: My top tips for accessorizing your home - 03/08/11 05:41 PM
For the DIY home decorator, accessorizing the home is but a slippery slope. Many a novice decorator has tried and failed to get the designer look seen in shelter magaizines around the globe.
But displaying your precious pieces 'just so' isn't hard once you know what to look for. As a professional home stager with an insider's knowlede of all things accessorizing, here's my top tips for getting the most from accessorizing whether you plan to sell tomorrow...or in 20 years time. 
1. Group like with like: Chances are you have a collection of something in your house and you didn't even realise it. … (5 comments)

property styling: Is home staging really all that different to redecorating? - 02/26/11 02:59 PM
Of course you realise that it's just my opinion, but I'm beginning to think that in the end it's not so different. At least for many people it doesn't have to be. I mean who among us wouldn't want the spaces in our homes to look and feel warm, friendly, functional, with a place for everything?   
The reason I say this? A tastefully pulled together space always looks and feels good, whether your selling or not.
I know all too well that good home staging focuses on elements like de-cluttering, subtle decorating touches, cleanliness, proper maintenance, optimal furniture placement and … (19 comments)

property styling: A Cheat’s Guide to Art for the ‘For Sale’ Property - 02/16/11 05:20 PM
As a professional home stager, I often suggest to my clients that they look at adding a little extra pizzazz and interest to their walls with artwork. Adding just 1 or 2 pieces of art to an otherwise blank wall gives a room that little something extra. It's warm, welcoming and done with thought, can add distinction to any room in the house - even a laundry.
The downside is that as much as artwork will add interest, it can also wreak havoc on your wallet. And as far as staging to sell is concerned, big budget artworks just aren't gonna fly.
The … (4 comments)

property styling: The Real Answer to the Question on Free Home Staging Consultations - 01/30/11 01:07 PM
Hi again AR friends,
Hope my post for today finds you all doing well. Can I just say it's just too hot here in Sydney, Australia. It's going to reach around 95 degrees today! So I'm at my desk while it's still cool enough to get some work done.
Anyway, I wanted to share something with you and you guys can tell me what you think. I'm in the process of giving the FAQ's on my website a makeover. I'm gonna go for a tone that will hopefully feel more open and accessible. Not inappropriate or rude. Just real and more … (8 comments)

property styling: Home Sellers: 5 Things to Avoid in Your Property’s Marketing Photos - 09/14/10 06:52 PM
Yes, dear readers. These are real marketing photos.
A Picture of you or your pets

There's a nice kitty
 
A Picture showing damage or unfinished work
 

 
 Think of the hole under the tv as a bonus feature
 
A picture with just too much going on

 
There's a saleable feature in there somewhere
 
A Picture of your furniture instead of the space

 
The perfect shot for anyone in the market for a new dining table
 
A picture that gives away TMPI (too much personal information)

 
Looks like someone's a … (14 comments)

property styling: Get Your Backyard Swimming Pool Right – How to Make it an Asset Come 'For Sale' Time. - 04/01/10 06:40 PM
So, you've got a property to sell and it's got a swimming pool. Pools can be a tricky sell. Not impossible, but it's unlikely that the pool will be what motivates prospective buyers to buy.
Still though, all hope is not lost. As a professional home stager/property stylist, it's my job to make the backyard swimming pool really count at ‘for sale' time.
Here are 10 of the fastest and simplest ways I know that will make your swimming pool one of your property's best assets.
1. Think of it as another room in your house. And like any room in … (9 comments)

property styling: Selling your family sized home - 20 Ways to get better offers - 01/13/10 04:33 PM
Taken a leap of faith (or about to) and put the much loved family home on the market? Good for you. In today's tough market the selling process can be long and frustrating. But it doesn't have to be. Home's like yours sell every day. But for you to sell quickly at the best price you'll need to do a little homework - literally.
One of the first things you should do is consider who your buyer is likely to be. If you're selling a family sized home, then it's likely that that's who you should target. Still, you'll have to … (11 comments)

property styling: Home Staging Fees – 5 Cost Myths...Busted - 01/05/10 03:17 PM
From what I've been reading and hearing of late about home staging (mostly called property Styling on the Australian real estate scene), it seems there are still some ‘old wives tales' swirling about regarding how much staging your home for the market really costs.
Chances are you've heard many of these phrases (or something similar) yourself. Perhaps you've even used them with some of your own clients.
For instance, a phrase that really gets up my nose is this one: "In our market, it's the price that sells, so staging isn't necessary." 
And that's just one. Let's now take a closer … (31 comments)

property styling: Home Staging & Feng Shui - can the 2 work together effectively do you think? - 12/08/09 10:21 AM
Hello again my AR friends,
I've been doing a little research and am thinking about furthering my studies and doing a design course in Feng Shui Interior Design.
As it stands, I know some about the Feng Shui approach to interior design, but not a lot. I'd like to know more.
I know some of my staging friends have worked with  at least a few of the feng Shui principals on occasion, either on staging projects or as redesign jobs. 
For those that have, would you be willing to share your own thoughts or ideas with me? 
I'd be happy to hear from anyone who wants to share … (3 comments)

property styling: Warning: Use these 5 Sure-fire Decluttering Tips at Your Own Risk. - 12/07/09 05:08 PM
If you find yourself with a home that's currently on the market, or you're just about to take the plunge and face the property market head on, then it's quite possible that you've at least considered have a good clean out and cutting down on some of your ‘stuff'.
Oh, you won't hear any argument from me; tips on decluttering your home are a dime a dozen. Usually the information is fairly standard. Cleaning, deciding where to start, what to keep, what to throw out, give away, what to put it in and then where to put. You get the picture … (42 comments)

property styling: Do you recognise these warning signs your home’s presentation could be killing your sale? - 12/06/09 02:30 PM
Selling your home in today's market is not for the faint of heart. You need to do your homework, set a realistic price for your area, and then make sure your property's presentation and condition are in synch with your asking price.
Actively and effectively presenting your property for the ‘for sale' market can be a critical reason for a home either selling or not selling, especially in a slow real estate market. All too often property presentation plays a much, much bigger role in the sale of a home than most home owners ever realise. 
Take a moment now to … (5 comments)

property styling: Home Owners: Here’s 10 Ways to Keep Up With New Builds at ‘For Sale’ Time. - 12/05/09 05:32 PM
Unless you've been living under a rock you would be well aware that today's property market is ultra competitive. Thanks in no small part to there being fewer buyers for more real estate stock. Many sellers have to compete not just with nearby established homes and units, but they're also up against it in an area full of new home estates (aka ‘new builds'). Whilst the idea of buying a new build isn't for everybody, they have an appeal, and very often a price tag that a great many house hunters find hard to overlook.
But what if you now want … (34 comments)

property styling: 20 Lessons from a Professional Home Stager – Part 1. - 11/10/09 10:46 AM
Home staging (or ‘property styling' as it's sometimes called, depending on where you live in the world), is the process of getting a ‘for sale' property to sparkle and really stand out for potential buyers. Despite the concept of professionally ‘staging to sell' being developed in the 70's, it's still a relatively new concept to the real estate scene in many areas.
So what can you learn from a professional home stager, like me? Well, it's more than about baking cookies and playing soft music during inspections. Today, thanks to the internet, home buyers are much savvier, and what once spoke … (8 comments)

property styling: 8 Myths of Staging to Sell - Busted. - 11/08/09 05:42 PM
Home staging (or property styling as it's commonly known as on the Australian property scene) is really an art, not a science. One of the many things a professional home stager understands is that it's the house that's up for sale, not the home owner's bread baking ability or taste in music. So, from the sublime to the rediculous - here's 8 myths of staging to sell - busted!
1. Buyers can see past my stuffNo - they can't. 95% of house hunters shop with a 'what you see is what you get' eye. You'll be maximising your chances of a better and … (86 comments)

 
Donna Ross, Home Decorating, House Staging, Sydney (Room Remedy Interiors, Sydney, Australia)

Donna Ross

Home Decorating, House Staging, Sydney

Salton City, CA

More about me…

Room Remedy Interiors, Sydney, Australia

Address: Sydney, NSW, Australia



Links

Archives

RSS 2.0 Feed for this blog