Adjusting Your Business for Generation Y Home Buyers - 03/30/11 11:59 AM

When it comes to Generation Y home buyers, as a real estate agent you’re going to find that their needs are different from the previous generation of home buyers.
Who is Generation Y anyway?  Generation Y is anyone born between 1977 and 1995. 
This generation is accustomed to operating in a world with remote controls, Internet and smart phones.  In other words, they are accustomed to instant communication at the tips of their fingers.
When it comes to building, selling and marketing to this generation – it’s totally different.  They'll expect home to be wired with the necessary technology and connectivity to accompany … (1 comments)

Join Us for the REtechSouth Conference 2011 - 03/28/11 11:55 AM
Located within the friendly confines of the Gwinnet Center in Duluth, Georgia, this years REtechSouth conference will be powerful, engaging and unforgettable.
DotLoop recently joined REtechSouth as a premiere sponsor for this year’s conference as well as the official host of the REtechSouth after party with the Young Professionals Network of Georgia.
 
What it’s all about?
REtechSouth is all about learning how to leverage new technologies, get more out of existing technologies you already use and create valuable content for potential home buyers.  Along with the valuable content, REtechSouth will host leading industry specific speakers including:
·      Amy Smythe Harris (@AmyOutLoud)- … (0 comments)

Simple, Secure and Efficient Collaborative Workspaces Address the Needs of Agents and Home Buyers - 03/25/11 03:52 PM
Buying and selling real estate doesn’t need to be a complicated process. Some might accept the “choke holds” of a typical real estate transaction such as printing, redrafting, faxing and driving, but realtors using an online, collaborative workspace to conduct business with clients have an upper hand in the realm of efficiency, security and simplicity.
While selling a home is never as simple as selling something like furniture or fruit at the market, the process isn’t intrinsically difficult. The process of physically drafting, printing and signing contracts can all be done electronically.  
Most industries have made the switch to all electronic transactions due to the simplicity, security and customer … (2 comments)

ROI = "Retention" of Investment - 03/24/11 03:41 PM
 
Real estate is a numbers game. Commission splits, brokerage fees, closing costs, price drops, foreclosures, down payments, mortgage rates, negotiations etc… 
Yes, real estate is most definitely a numbers game.
Real estate is also a people-pleasing, bend-over-backwards, ‘yes sir (or ma’am)’, smile and nod game. Agents get this. They deal with it directly day in and day out. However, for brokers, this part of the game often gets lost in translation. Instead, “What are the numbers and how do we improve them?” is the name of their game.
It seems as if brokers tend to their numbers just as … (0 comments)

Bottom Line...A Collaborative Workspace Saves Time and Money - 03/23/11 02:33 PM
The highly competitive atmosphere in the 2011 economy puts more pressure than ever on real estate brokerages and agents to close deals with as little overhead as possible. Since many potential clients are still very financially cautious, the hefty overhead fees related to an agent’s travel, meetings, and office space might be enough to keep them from committing to a significant purchase such as a home. Fortunately, real estate management software that uses an online platform provides an easy solution to cutting overhead. Here are a few of the ways that such technology reduces expenses:
·  Efficiency- The ability to save time … (1 comments)

In Case You Haven't Noticed...The 90's Are Over - 03/22/11 02:48 PM
So I decided to purchase a condo in downtown Cincinnati a few months ago and found myself engulfed by the overly cumbersome financing process.  It’s been a few years since I had been in the market, so I expected to jump through a few more hoops than were necessary. My expectations were reminiscent of ‘05 or ‘06… but little did I know we actually fell back into the 90’s. 
Like anyone with a busy life (isn’t that everyone these days), the thought of sitting down with my wife and signing a bunch of documents during the day is just not practical.  So when … (1 comments)

Green Building Practices Reduce Utility Costs and Entice Buyers - 03/17/11 11:27 AM
The term “Green”, once thought of as a fad, has now transcended almost every sector of business, namely real estate and construction.  Whether it’s green building or LEED certified structures, you noticed the growing influence environmental consciousness is having on the industry, particularly in terms of heating and cooling. 

Long-term costs for utilities are reduced when structures are designed to be highly efficient in terms of heating and cooling. Building in relation to the natural heat of the sun has considerable effects on energy costs.
For instance, a house built in a desert climate such as Arizona would benefit from … (1 comments)

Agents Reestablishing Their Brand for the Market's Return - 03/03/11 10:24 AM
When the real estate market isn’t going as well as we would like, realtors should think about how they can best adapt to current situations no matter how challenging this may appear to be. Since the dynamics of marketing have been rapidly changing as a result of Internet related technologies that have vastly facilitated communication, realtors should take this into account before making a career change. 
 
One of the main steps to take now as opposed to waiting until the markets bounce back is reestablishing your brand. No matter how well a real estate brokerage is doing, it’s critical to … (1 comments)

Increased Consumer Confidence Means Agents Should be Prepared - 03/02/11 12:24 PM
According to the Consumer Confidence Index collected by the Neilsen Company, consumer confidence in the U.S. is higher than it has been during the past three years with consumer spending growing at its fastest pace since 2004. Apparently, consumers are becoming confident enough about their incomes and have seen enough job gains to feel more comfortable about spending their money. This is good news for anyone in retail including real estate, especially since mortgage interest rates are also very low at the present. Unemployment is still rather high, however, so it’s hard to predict if consumer confidence will continue to rise. … (1 comments)

 
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