social media: Using Twitter Lists to Organize Your Contacts - 10/13/11 02:47 AM
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If we’ve learned anything from social media, it’s that not every contact falls into the same category. You probably aren’t going to send out the same information to current clients as you would prospective clients. You may want to send introduction information to new contacts while friendly updates might be more suitable for people you have sold to in the past.
Different People Need Different Information
Your clients can also be grouped by social dynamic. For example, young families might not be in the market for properties preferred by retired couples, and young professionals could be searching for … (11 comments)

social media: Using Google + In Your Real Estate Business - 08/22/11 05:26 AM
The popular search engine “Google” recently released its own version of social media with Google +. It has a number of applications but many people aren’t aware of them, nor know how to leverage them for businesses purposes. The following is a brief explanation of some basic Google + applications and whether or not they are useful in finishing more real estate transactions.
Circles- These are groups of friends organized by topic. Since this means that you can drag and drop contacts who are clients into your “client” circle and then share various images and videos with them, this application is … (2 comments)

social media: Is Facebook Video Calling Beneficial to REALTORS® - 08/17/11 04:22 AM
Social media giant, Facebook, recently partnered with Internet video chat service, Skype™, to provide users with video calling. The added video-calling feature marks another step in the evolution of social media as it increases transparency between all parties.  The new dynamic in social media communication presents opportunities to professionals striving for interactive real estate transactions.
What can you do with this new video-calling feature?
For REALTORS®, video calling provides the opportunity to improve communication with potential clients, home buyers and sellers. Face-to-face communication with potential clients in different locations or experiencing scheduling conflicts is now possible by simply logging into … (3 comments)

social media: Are You Using LinkedIn To Market Yourself? - 08/09/11 03:21 AM
Posted by DotLoop: Where Deals Get Done™
While Facebook is still considered the social media giant, there is another social media site considered to be more useful by many professionals. This site is “LinkedIn” and if you haven’t signed up yet, you’ve no doubt seen invitation messages sent from your email contacts.
What can LinkedIn do for REALTORS®?
Basically, it helps you connect with more professionals, find more opportunities and pick up some good advice along the way. All of this can lead to higher sales as it strengthens your social network and acts as a free form of marketing. Therefore, … (4 comments)

social media: Are You Maximizing Your Facebook Presence as a REALTOR®? - 06/15/11 03:35 AM

Posted by: DotLoop, Whrere Deals Get Done™
Facebook is the king of social media. As one of the first websites to thrive on user generated content, it continues to grow in popularity. With more than 600 million users worldwide, it ranks among the top three most popular sites – surpassing Google™ in traffic at one point in time.
Facebook has inspired an unprecedented number of people to willingly share personal and professional information with others. It sounds like a marketer’s dream –and it can be—although one must know how to use the site correctly.
The best way to use Facebook … (1 comments)

social media: How Do You Market Yourself As a REALTOR®? Web? Print? Cheesy Billboards? - 06/13/11 03:34 AM
In a recovering real estate market, agents must spend wisely when marketing themselves to potential homebuyers. According to the National Association of REALTORS®, 90 percent of homebuyers used the Internet in their home search. 
Therefore, the hilarious billboards may have worked for Peter Klaven’s real estate business in, “I Love You, Man” but those billboards wouldn’t work for today’s REALTOR®.
Here are a few simple and beneficial ways to market online:
If you’re looking for a competitive advantage to get ahead, this is it. According to the National Association of REALTORS®, 90 percent of real estate agents don’t … (2 comments)

social media: Does Your Online Presence Mirror Your True Self? - 05/20/11 03:39 AM
Posted by DotLoop, Where Deals Get Done ™
Often times in television or film, sales people are portrayed as sleazy, conniving and immoral. While these underhanded sales practices are often embellished for dramatic effect, today’s sales practices actually require a great deal of transparency and honesty.
The prevalence of technology has created a virtual world where people willingly reveal information about themselves, inviting others to connect.  Realtors® are among the more prolific social media users, connecting with potential home buyers, sellers and other Realtors® as well.
While social media is spawning a generation of unprecedented openness, many maintain a healthy … (0 comments)

social media: Social Media Site, Home Elephant, Helps Real Estate Pros Engage with the Community - 05/02/11 04:06 AM
There is this new social media site that connects neighborhood residents called Home Elephant™.  Currently in its beta phase, it acts as a local hub for neighborhood residents to interact and share information with each other about events, alerts and notices; which could prove beneficial for real estate professionals.
Real estate professionals can use information obtained from Home Elephant™ to create online visibility and credibility as the expert in real estate for that neighborhood.  Additionally, there is great lead information like names, email addresses and contacts for the residents.  On event pages, one has the ability to market online to … (5 comments)

social media: You Have Egg On Your Facebook - 05/21/10 03:28 AM
If a tree falls in a forest and no one is around to tweet about it, does it make a sound?This week, Facebook faced the music over its privacy policies. Some concerns were valid (giving advertisers your real name and address, as if we don't get enough junk mail already), but some concerns seem to fall under the category of "much ado about nothing".I'm talking about the hub-bub over having privacy settings defaulted to "public", meaning everyone can see what you're posting until you figure out how to change them.Maybe it's just me, but I always thought of Facebook (and MySpace, … (2 comments)

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