Can You Use Your Website as a Trampoline? - 09/26/08 05:27 PM
 

 
Do you remember when you were a kid and you would spend all day at some neighbor’s house bouncing up and down on their trampoline? Well that bouncing may have been a lot of fun when you were a kid, but it sure isn’t any fun when it comes to your website!
According to the Wikipedia definition a bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. What does bounce rate mean to your bottom line? If you are spending 50 cents per click from … (6 comments)

Are you holding your online marketing to a higher standard? - 09/04/08 02:51 PM
For years, real estate agents and brokerages have been notorious for spending marketing dollars on outlets that they cannot track in terms of the return on investment (ROI). Heck, I was in the same boat for the last five years while running the marketing department for a large regional broker in the San Francisco Bay Area.
We would look at where we needed to be (newspapers, magazines, billboards, etc.), divide up the budget and spend. Then we would wait. Was the phone going to ring more often? Were we going to see more walk in traffic? Were the unique visitors to … (10 comments)

 

Derek Overbey

San Francisco, CA

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Roost.com

Address: One Post Street, Suite 900, San Francisco, CA, 9410

Office Phone: (415) 742-8059

Cell Phone: (650) 537-8566

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