Drew Barton's Blog

Southern Web Group to appear at Showcase 2007

2007-08-19T16:20:09Z

Southern Web Group will appear at the the 7th annual Showcase 2007, presented by the Atlanta Board of REALTORS®, FMLS and the Atlanta Journal-Constitution. This year's show is scheduled for Thursday, August 23rd, from 10:00 a.m. - 5:00 p.m. at the Cobb Galleria Centre. We are anticipating more than 4,500 attendees at this year's trade show.

Please come see us at Booth 540.

For more information, visit http://www.showcase2007.org/.

Atlanta to vote on 'McMansions' zoning ordinance

2007-08-19T15:34:53Z

Atlanta's city council is scheduled to vote tomorrow on a zoning proposal that aims to limit the number of million-dollar houses popping up in Atlanta's intown neighborhoods.

The zoning proposal comes after two years of back-and-forth negotiations spurred by the housing market that turned neighbor against neighbor as developers tear down older homes and replace them with "McMansions" that towered over neighborhoods.

Click here to read more >>

Five Steps to Web Success

2007-08-19T09:45:43Z

By Drew Barton

I hear it all the time: "How can I get more traffic to my Website?" In just five quick steps, I'll give you easy - and free - ways to bring visitors to your Website, keep them there and bring them back for more.

For many Websites, it's not the quantity of visitors that's crucial, but the quality of visitors. Some sites receive hundreds of visitors each day but fail to make a single sale. So, why with all the traffic, there's no one biting the hook?

Click here to read the rest of the article.

Usability no-nos: 5 mistakes every Web site should avoid

2007-08-19T08:43:40Z

From Microsoft's Office.Live.com:

Why do you have a Web site? In running a small business, your site might serve many functions. In the end, however, the fundamental function is to grow your business. That simple truth often slips through the cracks when a Web site is created. Site designers can sometimes lose sight of your goals and instead try to create a work of art that does not serve your business well. "They forget to ask for the sale," says Drew Barton, founder of the Atlanta-based Southern Web Group. "If the site doesn't call the user to some sort of action, whether it be phoning, faxing, e-mailing, or forming an order or at least a question, the user won't be drawn to jump through the hoop."

To read more, click here.