The Making Homes Affordable Program - 05/27/09 03:19 PM
One of the things you’ll find when doing the Making Homes Affordable plan for homeowners is that you’ll get a letter back from the bank stating how much they will want the homeowner to pay on a “trial” basis. Sometimes the lender returns a three month “Forbearance Agreement”, while on other occasions it’s just called a “trial” period. Recently, for example, a client received a letter from his lender stating that the buyer was to make a payment each month in the form of certified funds in the amount of $1,045 per month – which is about half of what he … (0 comments)

Commitment and Consistency Helps People to Say "Yes" - 05/19/09 06:09 PM
Most salespeople would like to be more consistent at sales, and sometimes forget to use consistency with their customers. By this I mean that there is a basic psychological principal that states that most human beings like to think of themselves as being consistent.  After all, if you had a choice, would you rather be known as "Mister Wishy-Washy?" Or "Mister Consistent?"   
 My guess is the latter.
 So if I can get you to make a stand, and go on record for President X, for example, I will have set the stage to ask you to post a sign in your front yard. Once … (0 comments)

A Cool Website for Crime Stats - 05/16/09 01:30 PM
If you are thinking about purchasing a home in a neighborhood, or just plain nosey about the petty thefts, sexual assualts and shoplifting arrests in your neighborhood, check out this website:
http://www.crimereports.com
About seven in ten female rape or sexual assault victims stated the offender was an intimate, other relative, a friend or an acquaintance. Seventy-four percent of males and 48% of females stated the individual(s) who robbed them was a stranger. Intimates were identified by the victims of workplace violence as the perpetrator in about 1% of all workplace violent crime. About 40% of the victims of nonfatal violence in … (0 comments)

Do You Follow the Rule of Fair Exchange? - 05/15/09 12:50 PM

One of the ways we get people to say "Yes" is by following the rule of fair exchange in both our business and personal lives.
In business, give more value than expected. Give more value than money exchanged. Give more value in hand-outs, phone calls, and other marketing efforts. For example, in real estate it's more than just handing out a flyer that announces, "Jeanni Jones closed another short sale. If you need help with short sales, call Jeanni Jones at 555-5555." Not that it's bad...
It's just that a better flyer might be: "Jeanni Jones closed another short sale. If … (0 comments)

Do You Bring Up Objections Before they Surface? - 05/11/09 06:28 PM
A psychological technique that helps to motivate people to take action is this one: Answer Objections Before they Surface. 
When a salesperson does this properly, it lowers resistance and makes it easier for someone to purchase.
Why does it work? Because a lot of salespeople think that if they don't bring up an objection, a prospect won't be thinking about it. WRONG!
 Whenever you are trying to sell a product or service, there is usually a flaw in it. After all, most things are not perfect. Sometimes the flaw is obvious, like a property that needs carpet and paint.  But sometime's it's not so obvious, … (0 comments)

Why Do We Say Yes to Another Person? - 05/08/09 03:39 PM
Why Do We Say Yes to Another Person?
 Bob Boog
Ever wonder what causes one person to say "yes" to another person's request? Or why is it that a request stated one way will be rejected, while one that asks for the same favor in a slightly different manner gets approved? As a salesperson, the study of persuasion fascinates me - and even if you're just a consumer, you may find this discussion interesting too because we all employ these techniques and/or fall prey to them!
 So in the next few blog posts, I'm going to talk about some of the … (0 comments)

Inspiration for You from the Kentucky Derby - 05/04/09 05:08 PM
Inspiration for You from the Kentucky Derby by Bob Boog   
           People often find inspiration from sporting events, and this weekend there were several such events to choose from.
            The Anaheim Ducks defeated the Detroit Red Wings in triple overtime. In the sporting world, hockey's triple overtime has to rank with the sporting worlds most exhilarating and intense minutes ever.
              In Los Angeles, the Dodgers posted their tenth home victory breaking a record that had stood for over 60 years. Sixty years, that's quite a long time!
              In Las Vegas, Filipino boxer Manny Pacquiao knocked out British fighter … (1 comments)

How to Be a Millionaire - 05/02/09 06:40 PM
I received this email, and wanted to share it with you. It's pretty long, so here are just 6 of his tips. If you like it, I might post the rest! Here goes:
Dear Bob,
 
            I am a millionaire and own a company that I created that is currently worth at least $7 million. I earn an income of over a half a million dollars a year, and started 22 years ago with a degree in Philosophy and a borrowed pencil. I have been exploring prosperity ideas as well as learning and teaching them for the past 20 years. … (0 comments)

 

Robert Boog

Santa Clarita, CA

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Bob Boog Realty

Office Phone: (661) 259-9723

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