Real estate blog entries tagged with branding by Dennis Rosvall (PRC Access Realty)

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Home : Blogs : Dennis Rosvall : Living In Arcadia : Tag "branding"

branding: While National Brands Misfire - Upstart Real Estate Network Grabs Market Share - 11/18/09 12:12 AM

What is the purpose of creating a brand? Maybe a better question is what would happen in our modern economy if brands didn't exist? That is, what if all products and services simply were called by their generic name? Kleenex was Tissue. Pepsi was Cola Drink. Ritz-Carlton was Hotel. Big Mac was Hamburger Sandwich. In all of these cases, from a consumer's perspective there would be no differentiation from one product to another in their respective product categories. Even if one product offering was far superior to its competitors, there would be no way for the consumers to identify which product it was simply … (3 comments)

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Dennis Rosvall

Scottsdale, AZ

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PRC Access Realty

Address: 4400 N Scottsdale Rd, Suite 9140, Scottsdale, AZ, 85251

Cell Phone: (480) 232-0948

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Living In Arcadia is a community forum to discuss the great quality of life, people, schools, and real estate in the Arcadia, Arizona area. I invite you to join in to each discussion, or to suggest other topics that may add to the quality of life in our great community.

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