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prc network: Keeping the "Social" in Social Media Prospecting on Facebook - 12/01/09 11:56 PM
So, you have a Profile set-up on Facebook and you've become Friends with many of your old classmates, family, closest friends and a few colleagues. You may have even learned how to leverage your current or recent client's Friend Lists to tap into their Sphere-of-Influence (SOI) to expand your own. (See Turn Facebook Into A Prospecting Machine ) Now you might be wondering what do you need to say to turn all of these people into clients without boring or offending them? The long and short answer is to BE YOURSELF, and this is going to naturally vary for each person.
First and foremost you need to … (0 comments)
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prc network: Turn Facebook Into A Prospecting Machine - 11/29/09 08:50 PM
If you are one of the 10's of thousands of REALTORS to already create a Facebook profile, you may be enjoying networking with your old high school friends, family and industry colleagues. Facebook can be addictingly fun, and can take up an enormous amount of time in your day if you let it, but is it working for you as a prospecting tool? Are you making money from the time that you invest 'playing' on Facebook.
Since NAR studies show that 74% of an agent's business will on average come from there sphere-of-influence (SOI), we at the Professional Realty Council (PRC) … (48 comments)
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prc network: Do you really know your REALTOR? - 11/25/09 06:18 PM
How many times have you heard stories like this: A neighborhood in Anytown, USA is being served by one or more veteran REALTORS who really know the community and market place. They might be with a recognized brand, have a sterling track record and they leave a flag at the end of your walkway each July 4th. They serve their customers well because they are knowledgeable and offer value because of it. Then, along comes the new guy. Blankets the neighborhood with glossy postcards, billboards and Open House signs. Within a few months his listings start popping up all over and … (3 comments)
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prc network: While National Brands Misfire - Upstart Real Estate Network Grabs Market Share - 11/18/09 12:12 AM
What is the purpose of creating a brand? Maybe a better question is what would happen in our modern economy if brands didn't exist? That is, what if all products and services simply were called by their generic name? Kleenex was Tissue. Pepsi was Cola Drink. Ritz-Carlton was Hotel. Big Mac was Hamburger Sandwich. In all of these cases, from a consumer's perspective there would be no differentiation from one product to another in their respective product categories. Even if one product offering was far superior to its competitors, there would be no way for the consumers to identify which product it was simply … (3 comments)
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prc network: Buyers & Sellers to Gain Greater Access on December 1st - 11/14/09 05:50 PM
PRC Access Realty comes to the Valley of the Sun!
After 15 years helping buyers and sellers with their real estate needs in the Valley of the Sun, I am venturing out to launch my own company on December 1, 2009 - based right here in Arcadia, Arizona. As a licensee of the Professional Realty Council® (PRC®), I am opening my own office as broker/owner based on their consumer friendly national brand. Since PRC's brand is consumer driven with strong demand, I am currently looking for top agents who want to share in the opportunity to offer PRC's value added services.
This is a venture that … (0 comments)
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prc network: Why get connected with Social Media? - 03/23/09 06:24 PM
I've had several of my friends who haven't joined Facebook or Twitter yet contact me recently wondering how Social Media can help them in their business. Basically, what's the point? Well, I remember people asking that same question about 12 years ago when the internet was just coming into its own. Seems a bit silly now, doesn't it? The best way I can answer the question is this: The world is changing right before our eyes faster than we can even imagine. It's become connected and transparent. I think that most of you can admit that a static Rolodex or address book has been replaced with electronic … (0 comments)
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