real estate marketing: Keeping the "Social" in Social Media Prospecting on Facebook - 12/01/09 11:56 PM
So, you have a Profile set-up on Facebook and you've become Friends with many of your old classmates, family, closest friends and a few colleagues. You may have even learned how to leverage your current or recent client's Friend Lists to tap into their Sphere-of-Influence (SOI) to expand your own. (See Turn Facebook Into A Prospecting Machine ) Now you might be wondering what do you need to say to turn all of these people into clients without boring or offending them? The long and short answer is to BE YOURSELF, and this is going to naturally vary for each person. First and foremost you need to
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real estate marketing: While National Brands Misfire - Upstart Real Estate Network Grabs Market Share - 11/18/09 12:12 AM
What is the purpose of creating a brand? Maybe a better question is what would happen in our modern economy if brands didn't exist? That is, what if all products and services simply were called by their generic name? Kleenex was Tissue. Pepsi was Cola Drink. Ritz-Carlton was Hotel. Big Mac was Hamburger Sandwich. In all of these cases, from a consumer's perspective there would be no differentiation from one product to another in their respective product categories. Even if one product offering was far superior to its competitors, there would be no way for the consumers to identify which product it was simply
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