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dave segrove: FINDING THE RIGHT WEB DESIGN COMPANY: ASK! ASK! ASK! - 04/14/10 02:07 PM
Running your business is work enough. Finding the right web designer shouldn't have to add to the pressure; quite the opposite. There are many good web design companies out there. How do you find the one that's right for you?
Ask to see recent examples of their work. What industry experience do they have in Real Estate? Ask for references and contact them. Previous or current clients should be able to provide you with a lot of information about service, quality, costs etc. Ask about how much involvement you'll have during the design phase. It's your site, right? Ask for quote … (1 comments)
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dave segrove: POWER OF THREE (part iii) - 03/30/10 09:46 AM
If you're seeing this subject for the first time, you can catch up with parts 1 and 2:
POWER OF THREE (part i) POWER OF THREE (part ii) The topic of today is next next part of “TORCH”, the “R” or “Resources”. Thus far, you should have:
3 target audiences (“T”); 3 objectives (“O”), 1 for each; Now we need to determine what resources (time, money etc) that need to be applied in order to achieve the objective for each target.
I call this “reverse engineering”. We know ultimately what we want and who we want it from, but in order … (1 comments)
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dave segrove: SEO 101 : IS IT RIGHT? (part 2) - 03/27/10 03:46 PM
In my last post in this series (TAGS'n'STUFF), I talked about three of the most import parts of a web page: the title, description, and page link. By going to Google's home page and typing in site:www.[your site name].com (or whatever), you can see what Google has in it's database relating to your site.
One of the interesting things to do is check each page on your site against Google's index. So, if you have a page on your site called www.[your site name].com/realestate.html, and the purpose of that page is to show off your real estate stuff, then what you … (7 comments)
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dave segrove: POWER OF THREE (part ii) - 03/20/10 10:04 AM
In my last post(part i) I began discussing the "Power of Three" and TORCH, a marketing acronym (Target / Objective / Resources /Calendar / How). I left you with step one homework, selecting three different "T"s or target audiences for your marketing program.
I'm going to use WIDGET INC as my imaginary clients. WIDGET INC makes...you guessed it! They've decided they're going to market to (1)factories, (2)construction companies and (3)janitorial companies. My first question would relate to number 1 - "factories". That is a potentially vague market segment. After all, there must be thousands of different types of factories. It may … (2 comments)
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dave segrove: SEO 101 : TAGS 'n' STUFF (part 1) - 03/18/10 12:14 PM
I've always argued that SEO (Search Engine Optimization) is part art, part science and part black magic. Certainly, the "black magic" part applies at times, especially when it comes to Google who keep their algorithms close to their chests.
Yet there are some basic things you, as a website owner, can do to help yourself get in and stay in the search engines.
What's that? You're already in the search engines? Cool!
Are you sure? It doesn't hurt to check. Don't assume that just because you've got a site that any of the search engines know about it. A quick … (12 comments)
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dave segrove: POWER OF THREE (part i) - 03/18/10 10:47 AM
I thought I'd share one of my marketing development programs with you. It's called "Power of Three" or "P3" for short:
three markets three targets three plans In a nutshell, the idea behind P3 is to pick three very different markets, develop three different goals, and the put a plan together for each.
WHY THREE
Well, I'm a big believer of not keeping all the proverbial eggs in a single basket. I am also a believer in not trying to do too much.
With P3, you pick three "markets". These could be demographics, industries or other cross-segment of potential clients. This … (6 comments)
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dave segrove: WELCOME TO THE WEB! - 02/03/10 12:43 PM
The very best part of my job is "launch days". That's when all my work, and that of my client, comes to fruition and we set them on their maiden (or renewed) voyage into the world wide web.
A JDE website is an investment from not just the customer, but from us as well. From the initial concept ("I have an idea for a website...") to the design ("whacha think...?") to the redesigns ("were you listening to anything I said...?"), we've worked closely together for several weeks, or months to get to this stage.
As with any major production, there are … (2 comments)
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dave segrove: 10 REASONS TO NOT HAVE A WEBSITE - 01/15/10 02:09 PM
Here are 10 reasons to avoid getting out onto the Internet and joining the online community. These are all reasons we have heard from potential clients...
1. Websites don't work or aren't effective marketing tools)
A well designed website will work, at least from a technical standpoint. As a marketing tool, a website can be many things. It's a 24x7 storefront, showcasing your business to the world when you can't. There are over a billion computer users on the Internet around the world. That's a lot of potential exposure. The right site, with the right marketing, both online and offline can … (6 comments)
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dave segrove: WELCOME TO THE WEB! - 11/25/09 05:07 PM
We're delighted to announce the launch of www.DesertDwellersRealty.com, the real estate broker website of Desert Dwellers. The site features integrated IDX property searches and individual web pages for each of the Desert Dwellers agents. The site also boasts RSS news feeds, dynamic content (CMS) and a host of links, area information and tools. Welcome to the web! … (0 comments)
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dave segrove: THE TANGLED WIDE WORLD OF WEB BROWSERS : A PERSONAL OPINION - 11/16/09 09:48 AM
As a web designer, part of my Quality Assurance (QA) testing is to verify that my websites work in a number of different browsers. One cannot "assume" that just because it's okay in one, it's going to be okay in another. Beyond just working, the appearance of the site is often affected by the browser as well. Sometimes the behavior difference can be quite dramatic.
Some of these differences are due to the fact that there are differing standards for browser and web design behavior. Though there are a fundamental set of "rules" that everyone follows, the difference in "tweaks" can … (18 comments)
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dave segrove: HANDS-FREE MARKETING : A SIMPLE G-A-M-E PLAN - 04/04/09 02:21 PM
Whether you're considering a new mail, email, social media, advertising, networking or other marketing campaign, it pays to have a plan. Too often I've seen individuals and companies throw resources in an attempt to “market” their business with, at best, questionable results.
Like it or not, there is no quick-and-easy way to market yourself or your product, but it doesn't have to involve a huge expense, think tanks or a myriad or marketing and advertising professionals.
So, here is the Dave Segrove (JDE) simplified marketing G-A-M-E plan. There are four components, each requiring their own research and producing results. Pulled … (2 comments)
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dave segrove: HANDS-FREE MARKETING: WHAT'S SO SPECIAL ABOUT YOU? - 02/25/09 10:02 AM
I see it on websites, in email signatures, business cards, refrigerator magnets, calendars...and lots of other places: “I appreciate referrals”, or a variation thereof.
To be quite honest, I don't know too many businesses that don't appreciate referrals, I'm one of them. But why should people refer me anyone? What's so special about me that I deserve it?
If you've provided value, service or other benefits to you clients, you would hope that word would get around. Unfortunately it doesn't always work that way. Sometimes people need a gentle prod to remind them.
So where am I going with this?
Tell … (3 comments)
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dave segrove: PENNY PINCHER - 02/01/09 12:16 PM
This edition's money saving tip relates to software. As you may know, I've been promoting OpenOffice from Sun Microsystems for the past year or more. It's a 100% Microsoft Office compatible spreadsheet, wordprocessor, presentation and database system. You can load and save MS Office documents to ensure compatibility and you can save files in PDF form.
Unlike MS Office, this product is free. You can download it at www.openoffice.org. If you've got new copies of Office to buy, consider this option instead. The only thing you need to add is an email client. OpenOffice doesn't have one of these, but … (2 comments)
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dave segrove: PENNY PINCHER - EVERY LITTLE HELP$ - 01/16/09 02:15 PM
PC Power. As processors get more powerful and monitors bigger and attachable devices more varied (and necessary), the average computer user can quickly become a pretty large electrical consumer (here's an interesting link to Michael Blujay's site - "How much electricity do computers use?". Many homes have more than one computer, thus adding significantly to the household electrical bill.
The first question to ask yourself is, do you need your computer on 24 hours a day? Windows has several built-in power saving tools in the screen saver section of the Control Panel. You can switch the monitor off after a period … (3 comments)
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dave segrove: New Years Resolutions? Some DOs and DON'Ts - 12/26/08 12:29 PM
Christmas is over and New Year is next. Some of us, after going a little heavy on the festivities, may have decided that 2009 is the year we shape up, clean up and change for the better. This is the time of year when we say "after next week..." or "after the first...".
There is an old saying along the lines that the road to the underworld is paved with good intentions and, when it comes to New Year's resolutions, I'd say that saying has some merit. Many polls suggest that most resolutions are broken within days, if not weeks. As … (1 comments)
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dave segrove: It's a Wonderful Life...right? RIGHT? - 12/24/08 11:08 AM
As part of our family tradition, every year we have "Christmas movie night". It started when my daughter was very young and, at the time, we would watch A Charlie Brown Christmas and Dr Seuss' How the Grinch Stole Christmas. Easy enough to do in about an hour. Over the years, the list has grown to include the non-animated version of The Grinch, The Polar Express, It's a Wonderful Life, National Lampoon's Christmas Vacation and Family Man. "Christmas movie night" turned into more of a "Christmas movie film festival".
Now, not all of these are what some would consider true … (4 comments)
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dave segrove: Does convenience trump thoughtfulness? - 12/18/08 11:53 AM
Maybe it's just the time of year or perhaps it's the spell for rather chilly weather we're having here in the "Valley of the Sun", but (as you can tell from previous posts), I've been thinking much about electronic communication of late.
When email and instant messaging first debuted on what was then a fledgling Internet, there was some debate as to the social acceptance of these communication methods. Firing off an email is quicker and easier than writing or typing a letter. It's also cheaper and timelier. More often than not, you can even tell whether it's been received and … (4 comments)
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Dave Segrove
Phoenix,
AZ
More about me…
JDE LTD
Address: Phoenix, AZ, 85086
Office Phone: (480) 353-0504
Email Me
Marketing and small business development consultant, web and graphic designer. What this means for you is that my company can be a central resource for both your online and offline marketing needs. With a focus on small business, and being one, I know that every penny counts. Affordable, high-impact marketing solutions are essential in the quest to succeed, no matter what the marketplace. My services include:
- Web Design, Redesign (Updating);
- Marketing Materials (flyers, business cards, postcards, brochures and more);
- Marketing Image "Makeovers"
- Traditional and non-Traditional Marketing Campaigns;
- Small Business Development;
- Logos and Branding;
- Education & Training;
You can view some of my portfolio at www.JDELtd.com.
My approach to my work is collaborative. There are many web design companies out there that sell you a template, take your deposit and get back to you with a finished site. At JDE, we don't do things that way. I firmly believe that in order to get the best results, you have to work with and not just for the client.
Please take a moment to read some of the testimonials on our website. Take a look at our portfolio. Our reputation for excellence and value is growing in leaps and bounds.
Please feel free to send me an email if you have any questions. I look forward to working with you.
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