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marketing: GETTING YOUR SOCIAL MEDIA MARKETING BACK ON TRACK (PART 1) - 06/02/11 09:31 PM
Part of any worthwhile online marketing presence has got to include social media of some sort or another. Let's face it, it's not going away. Companies such as Twitter, Facebook, LinkedIn, Digg, Reddit, you name it, are being gobbled up or are IPO-ing like you wouldn't believe. They're also growing like you wouldn't believe either.
To many people, there's still confusion when it comes to how to integrate social media into your overall strategy. Last time I checked, there were still 24 hours in a day. Work has to be done and there's little enough time as it is. Adding … (4 comments)
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marketing: SOME FREE / LOW-COST MARKETING IDEAS - 09/28/10 10:45 AM
This economy sucks for most of us. Sure, there are reports that the "recession" is "coming to and end", but while you're waiting for hell to freeze over, here are some low cost and free ideas to keep your marketing afloat...
Update your website :Not only is this a good mental exercise, it helps your search engine interaction. Editing your site content is a good way of taking a fresh look at what your marketing message is and how you're putting it across. Updating the content lets search engines know that your site is being updated, and to come back and … (2 comments)
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marketing: ONLINE MARKETING IS A LABOR OF LOVE - 08/20/10 03:46 PM
This brief post came as a result of a conversation with a client. She was frustrated by the amount of work she was having to put into her online marketing, feeling that is was an effort with an uncertain reward...
...and of course it is! Last time I checked, there were no guarantees that just because you built a website it was going to be visited by the masses. No one promised that anyone was going read your blog, reply to a tweet or "like" you Facebook.
Whether you're online for pleasure or business (or both), nothing is certain. There … (0 comments)
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marketing: HOW DO YOU REFURBISH A WEBSITE? - 08/14/10 01:24 PM
When many people hear the word "refurbish", they tend to think of electronics that have been rebuilt or repaired and then sold at a discount as "almost, but not quite new". While this is one of the variations of the word, I prefer the dictionary definition (Merriam-Webster) for "refurbish"...
to brighten or freshen up
...especially when it comes to websites.
These are tough economic times, no disputing that fact. In addition, many small business owners or self-employed individuals are watching every penny. I include myself in this. As a web designer, I fully appreciate the decisions that people make to build … (6 comments)
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marketing: SOCIAL MEDIA MARKETING? 10 THINGS TO CONSIDER... - 07/20/10 10:06 AM
The term "social media" has become so widely used (and abused) that the meaning behind it has become rather generic. But remember that the "social" in "social media" should be just that. It suggests interaction and communication...TWO way. There are many many many people out there standing on their little platform shouting out their message and never listening. While this might work for celebrities, in my opinion it's probably a dubious marketing strategy. If you're going to use social media, then use it the way it was intended.
Understand the terms and tools. Facebook is what I would consider true "social" … (5 comments)
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marketing: WITH WEB DESIGNERS YOU GET WHAT YOU PAY FOR - 07/18/10 12:55 PM
10 Things To Do Before Employing A New Web Designer
As a small business web designer, I have a vested interest in providing quality of service and product to my clients. Referrals account for 90 percent of my business and, as much as we'd like to thing the Internet is a big place, the world is a small one and word gets out.
When I first speak to a potential client, I offer some advice, including a piece that might sound counterproductive. I tell them to speak to at least two more designers. When they ask why I tell them “because … (4 comments)
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marketing: (ALMOST) 2 BILLION AND STILL GOING UP! - 07/13/10 01:46 PM
Holy Internet Batman! In January 2009 I wrote an article titled "1.5 Billion Internet Users…and Growing", exploring the incredible development of the use of the web in recent years. I just happened to be (web) surfing this morning when I decided to visit the authority on Internet statistics, Internet World Stats...
...almost 2 BILLION! We'll perhaps a slight exaggeration. The numbers at the end of 2009, a mere 11 months after I wrote my last were 1,802,330,457. That's an increase of 400,000,000 users, or 26% of the world's population.
In North America, the US is way out front in … (1 comments)
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marketing: OIL AND WATER: INSTANT GRATIFICATION AND MARKETING - 03/31/10 11:15 AM
In a world of instant gratification, instant messaging and instant coffee, some things take time; a day is still 24 hours long, the seasons (at least for now) come and go in rotation, and building a good reputation doesn't happened overnight...though destroying it can, but that's another post.
Especially in the online world, so many people seem to think that it's all about flooding everyone with tons of information and hoping some of it will stick. Unfortunately, in some cases it seems to work and this encourages others to try the same.
Over 90 percent of email is spam. That's an … (3 comments)
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marketing: DO I HAVE A PRODUCT FOR YOU...! - 02/06/10 08:34 AM
Looking for a thud-thud? Well, check out this whiz-bang. It does everything a thud-thud does and more! It's only 10 klizzons! Tell your friends and we'll even take their current thud-thud as a trade. How many do you want? With apologies for my dreadful name creation for nonexistent products (stone age meets Star Trek?), the above pseudo-conversation is comprised of sales and marketing cliches. My question to you is, which of the five bullet points are sales and which are marketing.
As you sip your coffee and wonder why the heck you're even bothering to read this post, I ask … (6 comments)
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marketing: 10 REASONS TO NOT HAVE A WEBSITE - 01/15/10 02:09 PM
Here are 10 reasons to avoid getting out onto the Internet and joining the online community. These are all reasons we have heard from potential clients...
1. Websites don't work or aren't effective marketing tools)
A well designed website will work, at least from a technical standpoint. As a marketing tool, a website can be many things. It's a 24x7 storefront, showcasing your business to the world when you can't. There are over a billion computer users on the Internet around the world. That's a lot of potential exposure. The right site, with the right marketing, both online and offline can … (6 comments)
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marketing: EMAIL FAUX PAS, ETIQUETTE ET AL : 10 THINGS TO AVOID - 12/07/09 09:09 AM
Part 1 of 2
Email is so pervasive in our lives that many people, I'm sure, wouldn't know what to do with themselves if someone pulled the Internet plug. A few short years ago, email was considered an "unreliable" delivery mechanism, meaning that if you had something of importance to say or send, you'd better use a backup plan to be sure your recipient got it.
No more. Email is routinely subpoenaed in legal cases. It's considered in many courts to be as good as a written contract and there are several "contract" sites that rely on email for contract execution. … (4 comments)
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marketing: A GOAL A DAY... - 10/02/09 11:12 AM
What is it about that "Friday Feeling"? The anticipation of two days of no work? Having survived another week of the rat race? Sleeping in? Happy hour?
What ever the underlying cause for that slightly excited 4pm sense of excitement, many people feel a sense of accomplishment; and many wish they could feel that way every day. While this post comes under the broad heading of "marketing", it can apply to other aspects of personal or professional life.
The old proverb "an apple a day keeps the doctor (or dentist) away" has some conventional wisdom within. Take the proverb and … (6 comments)
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marketing: VENI VIDI VICI : MARKETING ACCORDING TO JULIUS CAESAR - 09/24/09 08:47 AM
"VENI, VIDI, VICI"
Julius Caesar is attributed with saying these immortal words (translation "I came, I saw, I conquered") in 47 BC. The Romans, for a many years, quite literally conquered the world; and they did it one battle at a time.
A marketing campaign is like a military campaign: there's a short-term goal and a tactic for achieving it. Notice I said "short term". A war is (alas) medium or long-term and a marketing program likewise. A marketing program (like the a war), is made up from a series of campaigns, each leading to what is an ultimate objective.
VENI
… (23 comments)
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marketing: THE SECRET RECIPE : MARKETING SUCCESS - 07/21/09 06:54 PM
You have a need. I can fulfill that need. Here's how... Sounds really simple, doesn't it? But that is the essence of marketing.
You need feed yourself and your family. Many stores sell food. You pick the most convenient (products, variety, value, location)... The winner is the one who hits the "you need/I have" nail on the head.
Creative marketing may involve "developing" a need that someone didn't know they had. Hate to say it, but it's true - I mean just look at half the medicine ads on TV. How many times have you seen a "problem" and … (4 comments)
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marketing: IS THERE ANYTHING POSITIVE ABOUT NEGATIVE MARKETING? - 07/16/09 11:46 AM
I supposed I had best define what I mean by "negative marketing". By this I mean, quite literally, making your product / service / self, look better by providing negative feedback about the competition.
Political campaigns are full of it (and not just negativity). "Attack ads" are commonplace, dare I say "normal"? The idea behind these are simply to make the opponent look bad. While commercial advertising may seem less aggressive, you do see comparisons made, especially in some auto ads...
"...we have 24 cup holders, that's twice as many as you'll find in a comparably-priced [insert name]..."
Some, I'm sure, … (81 comments)
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marketing: LEGACY MARKETING - 07/08/09 07:37 PM
"Oh boy, what's he doing now?"
Excellent question and I'm glad you asked. Let me answer with another question: how do you want to be remembered?
"You mean....?"
Yes, when you get to "the end".
Kidding aside it's a serious question. Personally, I want people to look back and think "there was a good person, who delighted in helping others".
So, the second question is: are you practicing your legacy in marketing now?
"Uh-oh, sermon..."
Actually, it's not.
If you think about it for a moment, if you want to be remembered, or look back one day and say "wow, … (3 comments)
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marketing: A GUARANTEED WAY TO GENERATE INTEREST - 07/06/09 10:43 AM
If you're reading this, then it worked. A thought-provoking or challenging "hook" is the first step in getting attention. What you do with it after than, of course, is up to you.
In social media, products like Twitter rely on interesting "tweets" in order for people to converse. Tweets that are considered good are "retweeted". There are even awards ("Shorty Awards") for the best one-liners.
A captivating lead-in can make a huge difference, no matter what product or service you're offering. Sometimes, the difference between you and your competition might just be getting someone to stop at your store or … (10 comments)
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marketing: FAMILIARITY DOESN'T ALWAYS BREED CONTEMPT - 07/02/09 02:36 PM
This post idea came to me after I read a very good entry on Steph Adamo's blog titled "Tropicana Redesign", in which Steph points out that there was nothing wrong with the "old" Tropicana carton design and that the "new" look is in fact, rather awful.
The post has since been featured on Yahoo! and other places. From the reaction to this comment, I think most people agree that, at least in this case, Tropicana (or rather Pepsico) should have left it alone.
But this raises a point. Especially in these turbulent times, people are looking for something different. Marketing … (33 comments)
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marketing: IF YOU DON'T BELIEVE, WHY SHOULD I? - 06/26/09 08:08 AM
To quote a line from the Oliver Stone film Nixon, "nothing sells like sincerity".
Some can fake sincerity. In fact, I know people who take pride in their ability to fake it. This, in my opinion, is as dangerous (if not more so) than not caring at all.
We've all been in situations, most likely in retail stores, where we've encountered the stereotypical "bored" employee who is just there because "it's a job", and really doesn't give a hoot about anything, least of all you.
Now, that's not necessarily insincerity, but it's a lack of concern or even "light caring" about … (2 comments)
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marketing: WHAT'S ANOTHER WORD FOR "THESAURUS"? - 06/19/09 05:30 PM
A lack of MLS imagination can be partially cured with the use of a Thesaurus (Merriam-Webster, please send checks to me at...).
An example :
3"BR/4BA 2CG well-maintained home in nice neighborhood. Close to shops and restaurants. New carpet. Soothing water feature. AC / Garbage Disposal. Master bedroom with walk-in closet. New Blinds. Priced to Sell!!! YES!!! PRICED TO SELL!!!"
Now, before I am accused of ripping people and their ads apart, let me say that I know there are regulations as to what can and cannot be put in ads, on the MLS etc. I also understand that agents … (3 comments)
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Dave Segrove
Phoenix,
AZ
More about me…
JDE LTD
Address: Phoenix, AZ, 85086
Office Phone: (480) 353-0504
Email Me
Marketing and small business development consultant, web and graphic designer. What this means for you is that my company can be a central resource for both your online and offline marketing needs. With a focus on small business, and being one, I know that every penny counts. Affordable, high-impact marketing solutions are essential in the quest to succeed, no matter what the marketplace. My services include:
- Web Design, Redesign (Updating);
- Marketing Materials (flyers, business cards, postcards, brochures and more);
- Marketing Image "Makeovers"
- Traditional and non-Traditional Marketing Campaigns;
- Small Business Development;
- Logos and Branding;
- Education & Training;
You can view some of my portfolio at www.JDELtd.com.
My approach to my work is collaborative. There are many web design companies out there that sell you a template, take your deposit and get back to you with a finished site. At JDE, we don't do things that way. I firmly believe that in order to get the best results, you have to work with and not just for the client.
Please take a moment to read some of the testimonials on our website. Take a look at our portfolio. Our reputation for excellence and value is growing in leaps and bounds.
Please feel free to send me an email if you have any questions. I look forward to working with you.
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