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marketing ideas: SOME FREE / LOW-COST MARKETING IDEAS - 09/28/10 10:45 AM
This economy sucks for most of us. Sure, there are reports that the "recession" is "coming to and end", but while you're waiting for hell to freeze over, here are some low cost and free ideas to keep your marketing afloat...
Update your website :Not only is this a good mental exercise, it helps your search engine interaction. Editing your site content is a good way of taking a fresh look at what your marketing message is and how you're putting it across. Updating the content lets search engines know that your site is being updated, and to come back and … (2 comments)
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marketing ideas: OIL AND WATER: INSTANT GRATIFICATION AND MARKETING - 03/31/10 11:15 AM
In a world of instant gratification, instant messaging and instant coffee, some things take time; a day is still 24 hours long, the seasons (at least for now) come and go in rotation, and building a good reputation doesn't happened overnight...though destroying it can, but that's another post.
Especially in the online world, so many people seem to think that it's all about flooding everyone with tons of information and hoping some of it will stick. Unfortunately, in some cases it seems to work and this encourages others to try the same.
Over 90 percent of email is spam. That's an … (3 comments)
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marketing ideas: DO I HAVE A PRODUCT FOR YOU...! - 02/06/10 08:34 AM
Looking for a thud-thud? Well, check out this whiz-bang. It does everything a thud-thud does and more! It's only 10 klizzons! Tell your friends and we'll even take their current thud-thud as a trade. How many do you want? With apologies for my dreadful name creation for nonexistent products (stone age meets Star Trek?), the above pseudo-conversation is comprised of sales and marketing cliches. My question to you is, which of the five bullet points are sales and which are marketing.
As you sip your coffee and wonder why the heck you're even bothering to read this post, I ask … (6 comments)
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marketing ideas: PERSONAL BILLBOARDS (AND CONVERSATION STARTER?) - 11/11/09 06:46 AM
I was working on my laptop the other day in at a Paradise Bakery in Phoenix (free Wi-Fi and an excellent "frequent flier" program) when I looked around at several other people, like me, all busily tapping away at their laptops.
Whether it was the potent mix of a particularly strong coffee coupled with a ray of sunshine that hit me just right I do not know, but I suddenly thought..."hey – all that advertising space".
How many people have laptops? How many people use them in public places? How many people glance at them while walking by? Imagine a simple … (12 comments)
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marketing ideas: IS THERE ANYTHING POSITIVE ABOUT NEGATIVE MARKETING? - 07/16/09 11:46 AM
I supposed I had best define what I mean by "negative marketing". By this I mean, quite literally, making your product / service / self, look better by providing negative feedback about the competition.
Political campaigns are full of it (and not just negativity). "Attack ads" are commonplace, dare I say "normal"? The idea behind these are simply to make the opponent look bad. While commercial advertising may seem less aggressive, you do see comparisons made, especially in some auto ads...
"...we have 24 cup holders, that's twice as many as you'll find in a comparably-priced [insert name]..."
Some, I'm sure, … (81 comments)
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marketing ideas: A GUARANTEED WAY TO GENERATE INTEREST - 07/06/09 10:43 AM
If you're reading this, then it worked. A thought-provoking or challenging "hook" is the first step in getting attention. What you do with it after than, of course, is up to you.
In social media, products like Twitter rely on interesting "tweets" in order for people to converse. Tweets that are considered good are "retweeted". There are even awards ("Shorty Awards") for the best one-liners.
A captivating lead-in can make a huge difference, no matter what product or service you're offering. Sometimes, the difference between you and your competition might just be getting someone to stop at your store or … (10 comments)
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marketing ideas: FAMILIARITY DOESN'T ALWAYS BREED CONTEMPT - 07/02/09 02:36 PM
This post idea came to me after I read a very good entry on Steph Adamo's blog titled "Tropicana Redesign", in which Steph points out that there was nothing wrong with the "old" Tropicana carton design and that the "new" look is in fact, rather awful.
The post has since been featured on Yahoo! and other places. From the reaction to this comment, I think most people agree that, at least in this case, Tropicana (or rather Pepsico) should have left it alone.
But this raises a point. Especially in these turbulent times, people are looking for something different. Marketing … (33 comments)
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marketing ideas: WEBBY'S : JULY 2009 ONLINE - 07/02/09 08:40 AM
The July edition of Webby's Updates is now online at www.JDELtd.com. Simply visit the site and click on the "news" button to read it.
This month features include two marketing pieces, JDE client reviews, news, new website launches and, of course, Webby's Trivia.
Happy 4th of July!
… (0 comments)
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marketing ideas: “I'll GET BY” - 05/07/09 10:01 AM
"I'll get by," said a colleague the other day when we were discuss business cards and following a newsletter article (link here) I'd written on the subject titled "10 ways say it with cards". The conversation was about what I refer to as "marketing makeovers", reinventing oneself. This colleague had approached me with a simple request, "I need to change something because what I'm doing isn't working."
In the current economic climate it's easy to feel that way. There is an undercurrent of uncertainty in so much of what we do in our personal and professional lives. Business has suffered across … (6 comments)
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marketing ideas: Use of the Internet for Real Estate decisions growing... - 04/16/09 10:06 AM
The Internet has become to the current generations what TV became to a generation or two back. Instant communication, a potentially large audience and (unlike TV) anyone can have a voice or become a “celebrity” of sorts, all thanks to technology.
Yes, so many people are focusing everything on this still relatively new medium. Many are convinced that the Internet “is the way of the future”. To some degree, I would agree, but not completely..
According the most current Pew (www.pewinternet.org) statistics, over 70% of American adults use the Internet. Here are some interesting statistics:.
75% of Women use the Internet.
… (6 comments)
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marketing ideas: You're different...just like everyone else... - 04/13/09 09:04 AM
The title of this post was intended to be somewhat tongue-in-cheek, but there is at least a grain of truth in it. While many marketing consultant, "gurus" or "experts" might beg to differ, I'm of the firm opinion that one size does not fit all when it comes to marketing.
Why? Because we're all different.
I do some 1:1 and group marketing development exercises and in one I asked people a simple question:
"I'm a potential client. Why should I do business with you?"
At least 7 out of 10 times, the question stumps. But when you consider it, it's not … (6 comments)
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marketing ideas: MARKETING 101 : START WITH YOU! - 04/06/09 04:17 PM
If I've learned nothing else over the past decade or more it's that, as a marketing and web professional, my service is as important as my product.
Duh? It took you 10 years to figure that out, Segrove?
To some degree, yes.
Of course my product is important. If a potential client doesn't like my design "style" then there's probably not a lot of common ground and an unlikely sale; and that's okay. Web and graphic design, and marketing are as much art as science and not everyone is going to like the way I do things (Note to self - … (2 comments)
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marketing ideas: HANDS-FREE MARKETING : A SIMPLE G-A-M-E PLAN - 04/04/09 02:21 PM
Whether you're considering a new mail, email, social media, advertising, networking or other marketing campaign, it pays to have a plan. Too often I've seen individuals and companies throw resources in an attempt to “market” their business with, at best, questionable results.
Like it or not, there is no quick-and-easy way to market yourself or your product, but it doesn't have to involve a huge expense, think tanks or a myriad or marketing and advertising professionals.
So, here is the Dave Segrove (JDE) simplified marketing G-A-M-E plan. There are four components, each requiring their own research and producing results. Pulled … (2 comments)
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marketing ideas: IT'S OKAY TO TOE-DIP INTO SOCIAL MEDIA - 03/24/09 08:06 AM
Response to a good blog post by Dawn Foster titled Social Media Consultant or Snake Oil Salesman?.
"As someone on the front lines of small business EVERY day, social media has a place in some businesses, but not a place in every business. Time is money folks."
Very well said.
The trouble that I have with many self-proclaimed Social Media Marketing (SMM) "experts" is that while they talk about an evolving and changing technology where no hard and fast rules really apply, they immediately point out that anyone is not an expert if - and then go on to list said … (5 comments)
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marketing ideas: HANDS-FREE MARKETING: WHAT'S SO SPECIAL ABOUT YOU? - 02/25/09 10:02 AM
I see it on websites, in email signatures, business cards, refrigerator magnets, calendars...and lots of other places: “I appreciate referrals”, or a variation thereof.
To be quite honest, I don't know too many businesses that don't appreciate referrals, I'm one of them. But why should people refer me anyone? What's so special about me that I deserve it?
If you've provided value, service or other benefits to you clients, you would hope that word would get around. Unfortunately it doesn't always work that way. Sometimes people need a gentle prod to remind them.
So where am I going with this?
Tell … (3 comments)
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marketing ideas: HANDS FREE MARKETING - 10 THINGS TO INCLUDE IN YOUR EMAIL SIGNATURE - 02/18/09 02:13 PM
There is a marketing school of thought (to which I subscribe) which states that in order to be remembered, a brand must be seen by a potential client a dozen times or so.
So what has this got to do with email signatures?
Quite a lot, actually.
An email signature is one of those things that people you send messages to see repeatedly. These are not always people with whom you are doing business. If you have an attractive or interesting caption, picture, quote or...anything, it can lead to a question, conversation, networking and business. Best of all it's free and, … (17 comments)
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marketing ideas: A BAKER'S DOZEN : New Year's Marketing Resolutions - 12/30/08 09:34 AM
Resolve to start a blog on an aspect of your business that interests you. Resolve to posting on your business blog (at least) once every two weeks. Resolve to reading similar blogs and posting a comment or feedback (at least) once a week. Resolve to start a blog on a non-business subject that interests you. Resolve to posting on your non-business blog (at least) once every two weeks. Resolve to reading similar blogs and posting a comment or feedback (at least) once a week. Resolve to not using your computer (at least) one day a week. Resolve to have coffee with … (2 comments)
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marketing ideas: Making money with Twitter... - 12/09/08 04:29 PM
I was stunned.
A few weeks ago I'd played with Twitter and thought to myself that it was an interesting idea, a slightly slower form of instant messaging to some degree. I almost left it at that, except I kept hearing about Twitter and reading about it as the marketing tool to be using, especially if you need a low-cost, high-visibility solution.
So one day, I had a brainwave and put a short article out to the three or four follwers in my Twitter network. It concerned low-cost marketing techniques for small business. The next thing I knew, I was getting … (4 comments)
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marketing ideas: Cutting back "creatively" - 12/03/08 08:36 AM
It's hard, especially in this industry, to spend money on marketing your listings. The return on investment is by no means guaranteed, in fact quite the opposite. As the market continues to tighten, I've seen less and less of the marketing techniques that were so common just a year ago. There are fewer open houses, fewer flyers, fewer "just listed" cards...fewer agents too, as I'm sure everyone knows.
That said, as in previous economic declines, there have been creative developments too and I thought I'd mention a few here...
Pooling resources - increasing your professional and social networking connections (including on … (4 comments)
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marketing ideas: Shirts and hats? You're kidding, right? - 07/25/08 08:50 PM
Why would you want to spend money on apparel? Isn't it a little "gimmicky"?
When I'm out and about I usually wear a JDE shirt. I've got a couple of varieties, the first with a simple logo on the left breast. But I've also got a style that has a large logo on the front and a "dictionary" of emoticons on the back. Emoticons are expressions used in email, text messages and blogs - eg :) >:) :( and so on.
I also have baseball caps that I wear and give away. On the front I have a smiley :).
On … (2 comments)
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Dave Segrove
Phoenix,
AZ
More about me…
JDE LTD
Address: Phoenix, AZ, 85086
Office Phone: (480) 353-0504
Email Me
Marketing and small business development consultant, web and graphic designer. What this means for you is that my company can be a central resource for both your online and offline marketing needs. With a focus on small business, and being one, I know that every penny counts. Affordable, high-impact marketing solutions are essential in the quest to succeed, no matter what the marketplace. My services include:
- Web Design, Redesign (Updating);
- Marketing Materials (flyers, business cards, postcards, brochures and more);
- Marketing Image "Makeovers"
- Traditional and non-Traditional Marketing Campaigns;
- Small Business Development;
- Logos and Branding;
- Education & Training;
You can view some of my portfolio at www.JDELtd.com.
My approach to my work is collaborative. There are many web design companies out there that sell you a template, take your deposit and get back to you with a finished site. At JDE, we don't do things that way. I firmly believe that in order to get the best results, you have to work with and not just for the client.
Please take a moment to read some of the testimonials on our website. Take a look at our portfolio. Our reputation for excellence and value is growing in leaps and bounds.
Please feel free to send me an email if you have any questions. I look forward to working with you.
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