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marketing tips: WEBBY'S : JULY 2009 ONLINE - 07/02/09 08:40 AM
The July edition of Webby's Updates is now online at www.JDELtd.com. Simply visit the site and click on the "news" button to read it.
This month features include two marketing pieces, JDE client reviews, news, new website launches and, of course, Webby's Trivia.
Happy 4th of July!
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marketing tips: YOUR MARKETING R-A-D-A-R - 05/10/09 01:12 AM
Many people believe that one should constantly be on the "lookout" for new business opportunities. Most agree that there is a "time and place" during which to be actively looking. I disagree. When you’re a small business, every opportunity counts and it is possible to have your marketing "RADAR" always on and still not be one of those awkward people who hand out their business cards at weddings...
RADAR - Recognize A Deficiency And React
Your marketing RADAR should always be on. The moment may not be quite right or the situation appropriate to investigate a potential opportunity further, but it … (20 comments)
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marketing tips: 10 Ways to "Say it with cards"... - 05/01/09 09:08 AM
Your business card: That little piece of real estate is, or should be, as much part of your business "personality" as your own. Not only does your business card contain your contact information, it's an introduction and a reminder for later. When someone is going through the stack of cards on their desk, rolodex or folder and they come across your card, they should recognize it and by virtue of that, recognize you.
That little 3½ x 2 inch piece of paper should be very important to you and your business. If you're a small business owner, self employed or have … (12 comments)
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marketing tips: SOMETIMES AN OPT-OUT LINK MAY NOT BE ENOUGH - 04/22/09 09:38 AM
As nearly everyone knows, SPAM is "unsolicited bulk email". However, what some people may not realize is that just providing an "opt-out" to recipients does not qualify their message as "not spam".
Many bulk email systems used for marketing require what is known as "confirmed opt-it" addresses. Simply put, this is an address that has been verified and that the recipient wants to receive messages.
In may places on the Internet, by law, an "opt-out" link must be prominently displayed, along with company information from the sender, but sending an unsolicited email with the opt-out link and company information may not … (3 comments)
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marketing tips: Use of the Internet for Real Estate decisions growing... - 04/16/09 10:06 AM
The Internet has become to the current generations what TV became to a generation or two back. Instant communication, a potentially large audience and (unlike TV) anyone can have a voice or become a “celebrity” of sorts, all thanks to technology.
Yes, so many people are focusing everything on this still relatively new medium. Many are convinced that the Internet “is the way of the future”. To some degree, I would agree, but not completely..
According the most current Pew (www.pewinternet.org) statistics, over 70% of American adults use the Internet. Here are some interesting statistics:.
75% of Women use the Internet.
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marketing tips: MARKETING 101 : START WITH YOU! - 04/06/09 04:17 PM
If I've learned nothing else over the past decade or more it's that, as a marketing and web professional, my service is as important as my product.
Duh? It took you 10 years to figure that out, Segrove?
To some degree, yes.
Of course my product is important. If a potential client doesn't like my design "style" then there's probably not a lot of common ground and an unlikely sale; and that's okay. Web and graphic design, and marketing are as much art as science and not everyone is going to like the way I do things (Note to self - … (2 comments)
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marketing tips: IT'S OKAY TO TOE-DIP INTO SOCIAL MEDIA - 03/24/09 08:06 AM
Response to a good blog post by Dawn Foster titled Social Media Consultant or Snake Oil Salesman?.
"As someone on the front lines of small business EVERY day, social media has a place in some businesses, but not a place in every business. Time is money folks."
Very well said.
The trouble that I have with many self-proclaimed Social Media Marketing (SMM) "experts" is that while they talk about an evolving and changing technology where no hard and fast rules really apply, they immediately point out that anyone is not an expert if - and then go on to list said … (5 comments)
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marketing tips: HANDS-FREE MARKETING: WHAT'S SO SPECIAL ABOUT YOU? - 02/25/09 10:02 AM
I see it on websites, in email signatures, business cards, refrigerator magnets, calendars...and lots of other places: “I appreciate referrals”, or a variation thereof.
To be quite honest, I don't know too many businesses that don't appreciate referrals, I'm one of them. But why should people refer me anyone? What's so special about me that I deserve it?
If you've provided value, service or other benefits to you clients, you would hope that word would get around. Unfortunately it doesn't always work that way. Sometimes people need a gentle prod to remind them.
So where am I going with this?
Tell … (3 comments)
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marketing tips: Cutting back "creatively" - 12/03/08 08:36 AM
It's hard, especially in this industry, to spend money on marketing your listings. The return on investment is by no means guaranteed, in fact quite the opposite. As the market continues to tighten, I've seen less and less of the marketing techniques that were so common just a year ago. There are fewer open houses, fewer flyers, fewer "just listed" cards...fewer agents too, as I'm sure everyone knows.
That said, as in previous economic declines, there have been creative developments too and I thought I'd mention a few here...
Pooling resources - increasing your professional and social networking connections (including on … (4 comments)
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Dave Segrove
Phoenix,
AZ
More about me…
JDE LTD
Address: Phoenix, AZ, 85086
Office Phone: (480) 353-0504
Email Me
Marketing and small business development consultant, web and graphic designer. What this means for you is that my company can be a central resource for both your online and offline marketing needs. With a focus on small business, and being one, I know that every penny counts. Affordable, high-impact marketing solutions are essential in the quest to succeed, no matter what the marketplace. My services include:
- Web Design, Redesign (Updating);
- Marketing Materials (flyers, business cards, postcards, brochures and more);
- Marketing Image "Makeovers"
- Traditional and non-Traditional Marketing Campaigns;
- Small Business Development;
- Logos and Branding;
- Education & Training;
You can view some of my portfolio at www.JDELtd.com.
My approach to my work is collaborative. There are many web design companies out there that sell you a template, take your deposit and get back to you with a finished site. At JDE, we don't do things that way. I firmly believe that in order to get the best results, you have to work with and not just for the client.
Please take a moment to read some of the testimonials on our website. Take a look at our portfolio. Our reputation for excellence and value is growing in leaps and bounds.
Please feel free to send me an email if you have any questions. I look forward to working with you.
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