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sales: DO I HAVE A PRODUCT FOR YOU...! - 02/06/10 08:34 AM
Looking for a thud-thud? Well, check out this whiz-bang. It does everything a thud-thud does and more! It's only 10 klizzons! Tell your friends and we'll even take their current thud-thud as a trade. How many do you want? With apologies for my dreadful name creation for nonexistent products (stone age meets Star Trek?), the above pseudo-conversation is comprised of sales and marketing cliches. My question to you is, which of the five bullet points are sales and which are marketing.
As you sip your coffee and wonder why the heck you're even bothering to read this post, I ask … (6 comments)
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sales: THE SECRET RECIPE : MARKETING SUCCESS - 07/21/09 06:54 PM
You have a need. I can fulfill that need. Here's how... Sounds really simple, doesn't it? But that is the essence of marketing.
You need feed yourself and your family. Many stores sell food. You pick the most convenient (products, variety, value, location)... The winner is the one who hits the "you need/I have" nail on the head.
Creative marketing may involve "developing" a need that someone didn't know they had. Hate to say it, but it's true - I mean just look at half the medicine ads on TV. How many times have you seen a "problem" and … (4 comments)
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sales: LEGACY MARKETING - 07/08/09 07:37 PM
"Oh boy, what's he doing now?"
Excellent question and I'm glad you asked. Let me answer with another question: how do you want to be remembered?
"You mean....?"
Yes, when you get to "the end".
Kidding aside it's a serious question. Personally, I want people to look back and think "there was a good person, who delighted in helping others".
So, the second question is: are you practicing your legacy in marketing now?
"Uh-oh, sermon..."
Actually, it's not.
If you think about it for a moment, if you want to be remembered, or look back one day and say "wow, … (3 comments)
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sales: FAMILIARITY DOESN'T ALWAYS BREED CONTEMPT - 07/02/09 02:36 PM
This post idea came to me after I read a very good entry on Steph Adamo's blog titled "Tropicana Redesign", in which Steph points out that there was nothing wrong with the "old" Tropicana carton design and that the "new" look is in fact, rather awful.
The post has since been featured on Yahoo! and other places. From the reaction to this comment, I think most people agree that, at least in this case, Tropicana (or rather Pepsico) should have left it alone.
But this raises a point. Especially in these turbulent times, people are looking for something different. Marketing … (33 comments)
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sales: IF YOU DON'T BELIEVE, WHY SHOULD I? - 06/26/09 08:08 AM
To quote a line from the Oliver Stone film Nixon, "nothing sells like sincerity".
Some can fake sincerity. In fact, I know people who take pride in their ability to fake it. This, in my opinion, is as dangerous (if not more so) than not caring at all.
We've all been in situations, most likely in retail stores, where we've encountered the stereotypical "bored" employee who is just there because "it's a job", and really doesn't give a hoot about anything, least of all you.
Now, that's not necessarily insincerity, but it's a lack of concern or even "light caring" about … (2 comments)
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sales: WHAT DO YOU MEAN YOU “DON'T KNOW”...YOU'RE A “PROFESSIONAL”! - 05/11/09 10:48 AM
As an true "professional" in most fields, people feel as though all the answers should be right there at their fingertips; they should be a walking encyclopedia in their field, quicker than a Google search with even more relevance.
The simple fact of the matter is that the secret to being a "professional" is (in my opinion):
the wisdom to acknowledge that one can never know all the answers the humility to admit this to oneself (and a client) the intelligence to know where to look for the answers the confidence to reassure oneself (and a client) the desire to improve … (6 comments)
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sales: YOUR MARKETING R-A-D-A-R - 05/10/09 01:12 AM
Many people believe that one should constantly be on the "lookout" for new business opportunities. Most agree that there is a "time and place" during which to be actively looking. I disagree. When you’re a small business, every opportunity counts and it is possible to have your marketing "RADAR" always on and still not be one of those awkward people who hand out their business cards at weddings...
RADAR - Recognize A Deficiency And React
Your marketing RADAR should always be on. The moment may not be quite right or the situation appropriate to investigate a potential opportunity further, but it … (20 comments)
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sales: MARKETING 101 : START WITH YOU! - 04/06/09 04:17 PM
If I've learned nothing else over the past decade or more it's that, as a marketing and web professional, my service is as important as my product.
Duh? It took you 10 years to figure that out, Segrove?
To some degree, yes.
Of course my product is important. If a potential client doesn't like my design "style" then there's probably not a lot of common ground and an unlikely sale; and that's okay. Web and graphic design, and marketing are as much art as science and not everyone is going to like the way I do things (Note to self - … (2 comments)
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sales: Marketing YOU - Part I - 07/19/08 10:02 AM
If I've learned nothing else over the past decade or more it's that, as a marketing and web professional, my service is as important as my product.
Duh? It took you 10 years to figure that out, Segrove?
To some degree, yes.
Of course my product is important. If a potential client doesn't like my design "style" then there's probably not a lot of common ground and an unlikely sale; and that's okay. Web and graphic design, and marketing are as much art as science and not everyone is going to like the way I do things Note to self - … (1 comments)
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Dave Segrove
Phoenix,
AZ
More about me…
JDE LTD
Address: Phoenix, AZ, 85086
Office Phone: (480) 353-0504
Email Me
Marketing and small business development consultant, web and graphic designer. What this means for you is that my company can be a central resource for both your online and offline marketing needs. With a focus on small business, and being one, I know that every penny counts. Affordable, high-impact marketing solutions are essential in the quest to succeed, no matter what the marketplace. My services include:
- Web Design, Redesign (Updating);
- Marketing Materials (flyers, business cards, postcards, brochures and more);
- Marketing Image "Makeovers"
- Traditional and non-Traditional Marketing Campaigns;
- Small Business Development;
- Logos and Branding;
- Education & Training;
You can view some of my portfolio at www.JDELtd.com.
My approach to my work is collaborative. There are many web design companies out there that sell you a template, take your deposit and get back to you with a finished site. At JDE, we don't do things that way. I firmly believe that in order to get the best results, you have to work with and not just for the client.
Please take a moment to read some of the testimonials on our website. Take a look at our portfolio. Our reputation for excellence and value is growing in leaps and bounds.
Please feel free to send me an email if you have any questions. I look forward to working with you.
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