| |
small business: GETTING YOUR SOCIAL MEDIA MARKETING BACK ON TRACK (PART 2) - 06/15/11 04:41 PM
Welcome back. In part 1 (here's the link), I talked about what social media is, and the importance of communication. People have tended to lose sight of the “social” in “social media”.
There are dozens of social media platforms out there. From micro-blogging sites such as twitter to connect-with-everyone-you-ever-knew sites such as Facebook to social bookmarking sites such as Digg or Reddit, there's something for everyone. Blog are also social media applications, as are message boards, chat rooms and even comment section of news, sports and other sites.
But back to you. Where is your time going to be … (1 comments)
|
small business: WITH WEB DESIGNERS YOU GET WHAT YOU PAY FOR - 07/18/10 12:55 PM
10 Things To Do Before Employing A New Web Designer
As a small business web designer, I have a vested interest in providing quality of service and product to my clients. Referrals account for 90 percent of my business and, as much as we'd like to thing the Internet is a big place, the world is a small one and word gets out.
When I first speak to a potential client, I offer some advice, including a piece that might sound counterproductive. I tell them to speak to at least two more designers. When they ask why I tell them “because … (4 comments)
|
small business: POWER OF THREE (part iii) - 03/30/10 09:46 AM
If you're seeing this subject for the first time, you can catch up with parts 1 and 2:
POWER OF THREE (part i) POWER OF THREE (part ii) The topic of today is next next part of “TORCH”, the “R” or “Resources”. Thus far, you should have:
3 target audiences (“T”); 3 objectives (“O”), 1 for each; Now we need to determine what resources (time, money etc) that need to be applied in order to achieve the objective for each target.
I call this “reverse engineering”. We know ultimately what we want and who we want it from, but in order … (1 comments)
|
small business: POWER OF THREE (part ii) - 03/20/10 10:04 AM
In my last post(part i) I began discussing the "Power of Three" and TORCH, a marketing acronym (Target / Objective / Resources /Calendar / How). I left you with step one homework, selecting three different "T"s or target audiences for your marketing program.
I'm going to use WIDGET INC as my imaginary clients. WIDGET INC makes...you guessed it! They've decided they're going to market to (1)factories, (2)construction companies and (3)janitorial companies. My first question would relate to number 1 - "factories". That is a potentially vague market segment. After all, there must be thousands of different types of factories. It may … (2 comments)
|
small business: POWER OF THREE (part i) - 03/18/10 10:47 AM
I thought I'd share one of my marketing development programs with you. It's called "Power of Three" or "P3" for short:
three markets three targets three plans In a nutshell, the idea behind P3 is to pick three very different markets, develop three different goals, and the put a plan together for each.
WHY THREE
Well, I'm a big believer of not keeping all the proverbial eggs in a single basket. I am also a believer in not trying to do too much.
With P3, you pick three "markets". These could be demographics, industries or other cross-segment of potential clients. This … (6 comments)
|
small business: f2p=f4m : A LITTLE PLANNING GOES A LONG WAY - 05/13/09 05:01 PM
f(2p)=f(4m)
where
f=failure p=plan
m=motivation
A simple little formula, a variation on the better-known "failure to plan is planning to fail". Yet many small business owners do just that. As a small business owner, whether you're a single (self) employee or a small group, you have all the responsibilities of a Fortune 500 company, with a smaller headcount. You still have to consider:
Human Resources Sales & Marketing Accounting, Payroll and other "Back Office" functions Development and Training Business Planning Support Infrastructure Etc Larger companies have plans and forecasts. You barely have to watch TV to know that such-and-such company's stock … (3 comments)
|
|
|
|
|
|
Dave Segrove
Phoenix,
AZ
More about me…
JDE LTD
Address: Phoenix, AZ, 85086
Office Phone: (480) 353-0504
Email Me
Marketing and small business development consultant, web and graphic designer. What this means for you is that my company can be a central resource for both your online and offline marketing needs. With a focus on small business, and being one, I know that every penny counts. Affordable, high-impact marketing solutions are essential in the quest to succeed, no matter what the marketplace. My services include:
- Web Design, Redesign (Updating);
- Marketing Materials (flyers, business cards, postcards, brochures and more);
- Marketing Image "Makeovers"
- Traditional and non-Traditional Marketing Campaigns;
- Small Business Development;
- Logos and Branding;
- Education & Training;
You can view some of my portfolio at www.JDELtd.com.
My approach to my work is collaborative. There are many web design companies out there that sell you a template, take your deposit and get back to you with a finished site. At JDE, we don't do things that way. I firmly believe that in order to get the best results, you have to work with and not just for the client.
Please take a moment to read some of the testimonials on our website. Take a look at our portfolio. Our reputation for excellence and value is growing in leaps and bounds.
Please feel free to send me an email if you have any questions. I look forward to working with you.
 Listings
Links
Archives
|
;)
;)
;)
