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social media: GETTING YOUR SOCIAL MEDIA MARKETING BACK ON TRACK (PART 2) - 06/15/11 04:41 PM
Welcome back. In part 1 (here's the link), I talked about what social media is, and the importance of communication. People have tended to lose sight of the “social” in “social media”.
There are dozens of social media platforms out there. From micro-blogging sites such as twitter to connect-with-everyone-you-ever-knew sites such as Facebook to social bookmarking sites such as Digg or Reddit, there's something for everyone. Blog are also social media applications, as are message boards, chat rooms and even comment section of news, sports and other sites.
But back to you. Where is your time going to be … (1 comments)
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social media: GETTING YOUR SOCIAL MEDIA MARKETING BACK ON TRACK (PART 1) - 06/02/11 09:31 PM
Part of any worthwhile online marketing presence has got to include social media of some sort or another. Let's face it, it's not going away. Companies such as Twitter, Facebook, LinkedIn, Digg, Reddit, you name it, are being gobbled up or are IPO-ing like you wouldn't believe. They're also growing like you wouldn't believe either.
To many people, there's still confusion when it comes to how to integrate social media into your overall strategy. Last time I checked, there were still 24 hours in a day. Work has to be done and there's little enough time as it is. Adding … (4 comments)
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social media: THERE'S A REASON SOCIAL MEDIA ABBREVIATES TO S&M - 09/28/10 01:50 PM
The title of this post is only partially intended as tongue-in-cheek. When it comes to Social Media, and especially Social Media Marketing, the old saying "no pain, no gain" seriously applies.
Whether you pay someone to do your Social Media management or you do it yourself, there's going to be an investment, financial, time, resources, emotion, all of the above. I see many people out there "doing" Social Media, but treating it like a broadcast medium. It's like being in a very crowded room with everyone talking at once, but few, if anyone actually listening.
We tend to lose sight of … (3 comments)
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social media: SOME FREE / LOW-COST MARKETING IDEAS - 09/28/10 10:45 AM
This economy sucks for most of us. Sure, there are reports that the "recession" is "coming to and end", but while you're waiting for hell to freeze over, here are some low cost and free ideas to keep your marketing afloat...
Update your website :Not only is this a good mental exercise, it helps your search engine interaction. Editing your site content is a good way of taking a fresh look at what your marketing message is and how you're putting it across. Updating the content lets search engines know that your site is being updated, and to come back and … (2 comments)
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social media: ONLINE MARKETING IS A LABOR OF LOVE - 08/20/10 03:46 PM
This brief post came as a result of a conversation with a client. She was frustrated by the amount of work she was having to put into her online marketing, feeling that is was an effort with an uncertain reward...
...and of course it is! Last time I checked, there were no guarantees that just because you built a website it was going to be visited by the masses. No one promised that anyone was going read your blog, reply to a tweet or "like" you Facebook.
Whether you're online for pleasure or business (or both), nothing is certain. There … (0 comments)
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social media: EARNING YOUR SOCIAL MEDIA MARKETING S-T-R-I-P-E-S - 08/04/10 11:26 AM
Social Media.
It's all the rage. Twitter, Facebook, LinkedIn, MySpace, YouTube, Digg, Reddit...not to mention all the little tools and utilities out there that we can use to update all of the above.
Where does the novice start?
STRATEGY : You need a plan. A plan starts with a goal. Without a goal, how do you know whether you're succeeding? A business goal will help you determine what social media tools will help you achieve it.
TIME : Yep, the old enemy of humanity. The old saying “Rome wasn't built in a day” applies here too. Like anything worth savoring, from … (8 comments)
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social media: SOCIAL MEDIA MARKETING? 10 THINGS TO CONSIDER... - 07/20/10 10:06 AM
The term "social media" has become so widely used (and abused) that the meaning behind it has become rather generic. But remember that the "social" in "social media" should be just that. It suggests interaction and communication...TWO way. There are many many many people out there standing on their little platform shouting out their message and never listening. While this might work for celebrities, in my opinion it's probably a dubious marketing strategy. If you're going to use social media, then use it the way it was intended.
Understand the terms and tools. Facebook is what I would consider true "social" … (5 comments)
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social media: SOCIAL MEDIA : LOOSE LIPS AND SINKING SHIPS - 06/10/10 11:17 AM
The Internet has become an even greater melting pot. Online and offline lives are blurred. Many people seem to live their lives online and communicate with a world of people they may never have met. Every detail of their lives is shared in Facebook, MySpace, LinkedIn, Twitter, Wordpress, Digg, Reddit...and of course email.
There are some very positive benefits to this incredible online world, I'm the first to admit it. I have clients around the US with whom I've developed relationships using purely online methods that I wouldn't have dreamed of a few years ago. I can share information so easily, … (4 comments)
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social media: OIL AND WATER: INSTANT GRATIFICATION AND MARKETING - 03/31/10 11:15 AM
In a world of instant gratification, instant messaging and instant coffee, some things take time; a day is still 24 hours long, the seasons (at least for now) come and go in rotation, and building a good reputation doesn't happened overnight...though destroying it can, but that's another post.
Especially in the online world, so many people seem to think that it's all about flooding everyone with tons of information and hoping some of it will stick. Unfortunately, in some cases it seems to work and this encourages others to try the same.
Over 90 percent of email is spam. That's an … (3 comments)
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social media: SOCIAL MEDIA CZAR AND OVERNIGHT MILLIONAIRE - 08/07/09 08:36 PM
The cursor flashed. The screen was blank...
There I was, sitting at the keyboard. It was time to blog, then put the word out on Twitter, Facebook, LinkedIn, Digg, Reddit etc etc. But I was stuck. “It was a dark and stormy night” sounded less cliché than anythign I could come up with.
Then it me...and I wrote. I wrote from the heart. I was an oracle, a prophet...I was Jerry McGuire...I wrote with passion, with love...and the words flowed...
One article and it happened. Someone on one of the press feeds got hold of my post and the next thing … (2 comments)
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social media: What did he mean...? Emoticons 101 - 05/01/09 02:35 PM
DAVE'S FRIDAY FEATURE
Figured I'd end the week with something fun.
You seen them all over the place. If you text, email, play online games, post on blogs, or do anything using social media, you seen them. They're part of the everyday lexicon of web users. They add to a message what cannot always been perceived from the content itself: emotion.
Many people know some of the basic ones :) but not everyone knows most of the more commonly-used emoticons :(, so here's a quick primer that will help you take another step away from being a n00b ("noob" – a … (3 comments)
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social media: SEPARATION OF CHURCH AND STATE - 04/06/09 11:10 AM
Whether by email or on a social networking site, I never cease to be amazed at the fact that many people use one identity for all things social and business.
I receive emails from professional associates that contain all sorts of things, from "forward this to 10 people and..." to jokes and who knows what else. While it's not the content that bothers me, it's the fact that it's coming from what should be a professional (ie business) address.
Ditto on networking sites. When someone is "linked" to the entire world of friends and family, there are bound to be "skeletons"...or … (0 comments)
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social media: HANDS-FREE MARKETING : A SIMPLE G-A-M-E PLAN - 04/04/09 02:21 PM
Whether you're considering a new mail, email, social media, advertising, networking or other marketing campaign, it pays to have a plan. Too often I've seen individuals and companies throw resources in an attempt to “market” their business with, at best, questionable results.
Like it or not, there is no quick-and-easy way to market yourself or your product, but it doesn't have to involve a huge expense, think tanks or a myriad or marketing and advertising professionals.
So, here is the Dave Segrove (JDE) simplified marketing G-A-M-E plan. There are four components, each requiring their own research and producing results. Pulled … (2 comments)
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social media: IT'S OKAY TO TOE-DIP INTO SOCIAL MEDIA - 03/24/09 08:06 AM
Response to a good blog post by Dawn Foster titled Social Media Consultant or Snake Oil Salesman?.
"As someone on the front lines of small business EVERY day, social media has a place in some businesses, but not a place in every business. Time is money folks."
Very well said.
The trouble that I have with many self-proclaimed Social Media Marketing (SMM) "experts" is that while they talk about an evolving and changing technology where no hard and fast rules really apply, they immediately point out that anyone is not an expert if - and then go on to list said … (5 comments)
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social media: If all your friends jumped off the roof, would you? - 02/23/09 10:50 AM
I'm sure many parents have said to their kids something along the lines of “if all your friends jumped off the roof, would you?” I know I heard that growing more way too many times...I did lots of stupid things.
Posts like this make people me me unpopular. Why? Because I question what seems to be becoming “conventional wisdom”, a lemming-like rush to embrace new media, marketing techniques and anything that gives a glimmer of a chance to strike pay dirt.
Most of the professionals I know are very busy people. Many are small business owners or self-employed. A 40-hour work … (5 comments)
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social media: WHAT'S A GOOD WAY TO START A BLOG? - 02/01/09 12:12 PM
I get asked this question from time to time so I thought it might be a good way to start this entry. Firstly...what is a blog?
According to Wikipedia (www.Wikipedia.org): A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog."
On Blogger.com (which is where I maintain my own blogs) (http://www.blogger.com/) we find … (3 comments)
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social media: Your very own online referral network - 01/13/09 04:00 PM
It's often about "connections". We refer people to each other all the time. We actively seek out referrals and it's wonderful when you pick up the phone, or open an email and someone says "you were recommended to me by..."
In your online world, you may have connections on social media sites such as LinkedIn, Facebook, ActiveRain, Twitter and a host of other sites. Yet there is one often-overlooked but useful and mutually-beneficial tool that has seen a decline in popularity in recent years: link exchanges.
Now, before anyone gets excited, I'm not talking about the Free-For-All (FFA) style "you put … (2 comments)
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social media: Welcome to the Social Media Community : Start Here - 01/07/09 07:46 AM
Pick an Internet subject: how many "how to" guides are there, either online or in bookstores?
Web newbie? There is a myriad of introductory texts written for the semi-literate to the PHD. Need something more specific? You can find that too. Whether in print or electronic ("ebook") form, there are books galore, all vying for attention, many promising to be, in some way or another, the only book you'll ever need.
If you need a guide on something somewhat established, say HTML programming, you have much to choose from. Unlike many of their contemporary subjects, however, social media guides attempt to … (1 comments)
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social media: It's a new year, but some things haven't changed - 01/01/09 07:23 PM
I saw a disturbing tweet flash by today. Apparently one of the third party twitter application providers is reselling data (here's the link to the story). The article highlights a very valid concern with all technology: who has the information you provided and what are they doing with it? Registering for many pieces of software includes providing a user name, password and your email address. The thing is – what are you using? The risk of signing up for spam is obvious, but that can probably be dealt with. Even if the person or company takes the information you provided and … (1 comments)
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social media: Social Networking in 2009 - 12/29/08 08:23 AM
The growth of social media has been explosive in 2008, there's just no other way to describe it. Whether you use Twitter, ActiveRain, Blogger, Wordpress, Facebook, LinkedIn or another or all of the social networking tools, you'll have seen unprecedented growth in all of these and, with any such growth, come two very real risks: overkill and marginalization.
Email was hailed, and still is, a communication revolution. Like the telephone before it, email allows quick, almost instantaneousness transfer of information. Unlike the telephone, it can be more readily-accessible, in most cases free, allows the attachment of files and distribution to … (9 comments)
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Dave Segrove
Phoenix,
AZ
More about me…
JDE LTD
Address: Phoenix, AZ, 85086
Office Phone: (480) 353-0504
Email Me
Marketing and small business development consultant, web and graphic designer. What this means for you is that my company can be a central resource for both your online and offline marketing needs. With a focus on small business, and being one, I know that every penny counts. Affordable, high-impact marketing solutions are essential in the quest to succeed, no matter what the marketplace. My services include:
- Web Design, Redesign (Updating);
- Marketing Materials (flyers, business cards, postcards, brochures and more);
- Marketing Image "Makeovers"
- Traditional and non-Traditional Marketing Campaigns;
- Small Business Development;
- Logos and Branding;
- Education & Training;
You can view some of my portfolio at www.JDELtd.com.
My approach to my work is collaborative. There are many web design companies out there that sell you a template, take your deposit and get back to you with a finished site. At JDE, we don't do things that way. I firmly believe that in order to get the best results, you have to work with and not just for the client.
Please take a moment to read some of the testimonials on our website. Take a look at our portfolio. Our reputation for excellence and value is growing in leaps and bounds.
Please feel free to send me an email if you have any questions. I look forward to working with you.
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