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social media marketing: GETTING YOUR SOCIAL MEDIA MARKETING BACK ON TRACK (PART 2) - 06/15/11 04:41 PM
Welcome back. In part 1 (here's the link), I talked about what social media is, and the importance of communication. People have tended to lose sight of the “social” in “social media”.
There are dozens of social media platforms out there. From micro-blogging sites such as twitter to connect-with-everyone-you-ever-knew sites such as Facebook to social bookmarking sites such as Digg or Reddit, there's something for everyone. Blog are also social media applications, as are message boards, chat rooms and even comment section of news, sports and other sites.
But back to you. Where is your time going to be … (1 comments)
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social media marketing: GETTING YOUR SOCIAL MEDIA MARKETING BACK ON TRACK (PART 1) - 06/02/11 09:31 PM
Part of any worthwhile online marketing presence has got to include social media of some sort or another. Let's face it, it's not going away. Companies such as Twitter, Facebook, LinkedIn, Digg, Reddit, you name it, are being gobbled up or are IPO-ing like you wouldn't believe. They're also growing like you wouldn't believe either.
To many people, there's still confusion when it comes to how to integrate social media into your overall strategy. Last time I checked, there were still 24 hours in a day. Work has to be done and there's little enough time as it is. Adding … (4 comments)
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social media marketing: THERE'S A REASON SOCIAL MEDIA ABBREVIATES TO S&M - 09/28/10 01:50 PM
The title of this post is only partially intended as tongue-in-cheek. When it comes to Social Media, and especially Social Media Marketing, the old saying "no pain, no gain" seriously applies.
Whether you pay someone to do your Social Media management or you do it yourself, there's going to be an investment, financial, time, resources, emotion, all of the above. I see many people out there "doing" Social Media, but treating it like a broadcast medium. It's like being in a very crowded room with everyone talking at once, but few, if anyone actually listening.
We tend to lose sight of … (3 comments)
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social media marketing: ONLINE MARKETING IS A LABOR OF LOVE - 08/20/10 03:46 PM
This brief post came as a result of a conversation with a client. She was frustrated by the amount of work she was having to put into her online marketing, feeling that is was an effort with an uncertain reward...
...and of course it is! Last time I checked, there were no guarantees that just because you built a website it was going to be visited by the masses. No one promised that anyone was going read your blog, reply to a tweet or "like" you Facebook.
Whether you're online for pleasure or business (or both), nothing is certain. There … (0 comments)
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social media marketing: EARNING YOUR SOCIAL MEDIA MARKETING S-T-R-I-P-E-S - 08/04/10 11:26 AM
Social Media.
It's all the rage. Twitter, Facebook, LinkedIn, MySpace, YouTube, Digg, Reddit...not to mention all the little tools and utilities out there that we can use to update all of the above.
Where does the novice start?
STRATEGY : You need a plan. A plan starts with a goal. Without a goal, how do you know whether you're succeeding? A business goal will help you determine what social media tools will help you achieve it.
TIME : Yep, the old enemy of humanity. The old saying “Rome wasn't built in a day” applies here too. Like anything worth savoring, from … (8 comments)
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social media marketing: SOCIAL MEDIA MARKETING? 10 THINGS TO CONSIDER... - 07/20/10 10:06 AM
The term "social media" has become so widely used (and abused) that the meaning behind it has become rather generic. But remember that the "social" in "social media" should be just that. It suggests interaction and communication...TWO way. There are many many many people out there standing on their little platform shouting out their message and never listening. While this might work for celebrities, in my opinion it's probably a dubious marketing strategy. If you're going to use social media, then use it the way it was intended.
Understand the terms and tools. Facebook is what I would consider true "social" … (5 comments)
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social media marketing: IT'S OKAY TO TOE-DIP INTO SOCIAL MEDIA - 03/24/09 08:06 AM
Response to a good blog post by Dawn Foster titled Social Media Consultant or Snake Oil Salesman?.
"As someone on the front lines of small business EVERY day, social media has a place in some businesses, but not a place in every business. Time is money folks."
Very well said.
The trouble that I have with many self-proclaimed Social Media Marketing (SMM) "experts" is that while they talk about an evolving and changing technology where no hard and fast rules really apply, they immediately point out that anyone is not an expert if - and then go on to list said … (5 comments)
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Dave Segrove
Phoenix,
AZ
More about me…
JDE LTD
Address: Phoenix, AZ, 85086
Office Phone: (480) 353-0504
Email Me
Marketing and small business development consultant, web and graphic designer. What this means for you is that my company can be a central resource for both your online and offline marketing needs. With a focus on small business, and being one, I know that every penny counts. Affordable, high-impact marketing solutions are essential in the quest to succeed, no matter what the marketplace. My services include:
- Web Design, Redesign (Updating);
- Marketing Materials (flyers, business cards, postcards, brochures and more);
- Marketing Image "Makeovers"
- Traditional and non-Traditional Marketing Campaigns;
- Small Business Development;
- Logos and Branding;
- Education & Training;
You can view some of my portfolio at www.JDELtd.com.
My approach to my work is collaborative. There are many web design companies out there that sell you a template, take your deposit and get back to you with a finished site. At JDE, we don't do things that way. I firmly believe that in order to get the best results, you have to work with and not just for the client.
Please take a moment to read some of the testimonials on our website. Take a look at our portfolio. Our reputation for excellence and value is growing in leaps and bounds.
Please feel free to send me an email if you have any questions. I look forward to working with you.
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