Applying some "high tech" marketing to real estate - 06/24/08 07:51 AM
I came to real estate from a career of nearly twenty years at Apple Computer.  Technology companies don't give you pensions, but you do come out with plenty of skills for dealing with a competitive market place.
While the high tech industry might bring to mind massive email campaigns and slick websites, some of the most effective marketing done by these companies is in the hand to hand combant on college campuses.
I like to think that I do a lot of creative marketing from over a dozen websites/blogs to postcards with area scenery.  I even manage have my photographs on … (1 comments)

Realtor® Roulette - 06/06/08 11:22 PM
The tables are turned.  Buyers who could hardly get any attention a few years ago are now in the driver's seat.
While many buyers are working hard to find the home they need.  There are other buyers who seem determined to take advantage of the tough market
As Realtors® we certainly don't want to chase any buyers away, but it is becoming clear to me that not every buyer who walks through the doors is someone whose word I can take at face value.
I had some potential buyers show up when I was doing duty the other day.  They had … (1 comments)