marketing: BLOG! Did I just swear? - 07/10/08 09:01 AM
Hey, you can stick it in your BLOG!
Go ahead and BLOG yourself!
When I suggest to a Real Estate Professional to join Active Rain and start networking and blogging. You would think I said the nastiest word I have in my vocabulary. People almost start to hyperventilate at the word BLOG. What … (46 comments)
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marketing: Check out this unique closing idea-Customer service A-1 - 04/16/08 12:04 PM
I recently was reading MiBiz (Michigan Business Magazine) and came across a unique marketing and customer service that Mr. Anthony Lambers provides to his clients for closings.
I've personally have never met Anthony, but find his services a unique idea in customer service. Anthony, is with United Financial Mortgage Services in Muskegon, Michigan.
Anthony … (11 comments)
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marketing: Active Rain ranks high on search engines. - 04/11/08 12:22 PM
I'm amazed at the high ranking Active Rain posts receive when doing a search for web sites through a search engine.
Many times the Active Rain members post receive higher rankings then their personal web sites do.
But what really amazes me is the fact that majority of the Real Estate "Professionals" … (24 comments)
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marketing: When the Home Seller exposes their fangs! - 01/16/08 12:09 PM
There's nothing worse then the fangs of a seller being exposed. Today's market has produced more tension between the Seller and the agent.
Seller's want lighting fast action when it comes to the home they are looking to sell. Today, it's most likely not going to happen. Longer listing periods where … (14 comments)
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marketing: Bad News for the Real-estate Industry, Good News Needed. - 01/12/08 02:20 PM
How do you escape the bad news of the Real-estate industry?
With all the negative news floating around about the industry it's going to be up to the Real-estate Professional to counter act the situation.
The only way to get some positive news produced is by preparing news releases. Good news doesn't get … (3 comments)
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marketing: I'm a lover not a fighter - 01/11/08 12:44 PM
I'm a lover not a fighter. I threw in the towel on Real-estate sales, and moved over to the service side of helping the Real-estate Professional and their clients streamline the buying process.
I loved working with the buyer's since 1978. I loved seeing the smiling faces of the customer when they … (2 comments)
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marketing: Opposites Attract, so true with the "Home Buying Couple" - 01/05/08 03:49 PM
Are your buyer's scratching their heads, wondering what home to buy?
With the current buyer's market, taking the steps to be pro-active instead of re-active is the key to a happy client. A happy client is a referral base for sales down the road. And happy clients happen when outstanding services are provided.
Agents, it's … (8 comments)
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marketing: Welcome to the Open House, argh. - 12/26/07 10:54 AM
Open House's, some love em, some hate em, but they are a necessity of the Real-estate world.
Seller's in most cases choose the Real-estate Professional that will represent them based on the pipe dream of numerous open houses the agent promises to hold at their home.
I've ran into quite a few agents … (12 comments)
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marketing: Real-estate agents worked to the bones - 12/19/07 01:52 PM
Working yourself to the bones is not uncommon for the Professional Real-estate Agent. It's time to work smarter-not harder! If you are an outside the box thinker and care about the clients well being, read on.
With the influx of homes on the market, the Real-estate Professional has more demands placed on … (8 comments)
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marketing: Curve Ball of Life - 12/18/07 01:56 PM
Life is full of curve balls. The economy we are currently dealing with has and will continue to provide more curve balls to our lives.
Curve balls in baseball are thrown at the home plate, just when the batter thinks they will connect, the ball mysteriously takes a turn.
Many people are presently … (8 comments)
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marketing: The Ultimate Tool for the Ultimate Agent. - 12/07/07 02:11 PM
Allowing your buyer client to make the decision in the largest investment in life shouldn't be approached through emotions.
If you personally are diving into investments in your own 401k or retirement account with utilizing your Professional Investment Brokers "Due Diligence" reports, you may be in for the shock of your life. My guess … (0 comments)
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marketing: King of Real-estate! RU? - 11/28/07 03:19 PM
Just when you thought you were the King of Real-Estate.
Along comes the buyers market making them the King! More so then ever, the seller has become the pawn. The large inventory of homes on the market has tuned the agent into the Knight.
In the not to long pass, agents were shakers … (4 comments)
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marketing: Buyers and agents are seeing double! - 11/19/07 12:17 PM
No your eyes aren't playing tricks on you! You are seeing double.
More so then ever agents are seeing double these days. With the lack of an organized tool to streamline the buyers tours, agents are spending more energy and fuel cost to tour homes a second and third time.
The rise in … (2 comments)
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marketing: There's Light at the end of the Real-estate tunnel - 11/14/07 01:32 PM
There's Light at the end of the tunnel!
With this economy of lack luster sales and confused buyer's, we can only hope that the light will shine through soon. Real-estate Professionals are being forced to change the way they have done business over the past 100+ years.
The Internet savvy client is jetting around … (6 comments)
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marketing: Home for the holidays - 11/13/07 03:08 PM
Were entering the holiday season, now's the time to do a little play on words in your marketing campaign.
A great tag line for advertising your listings could be: Home for the Holidays
It's one that will peak the buyers interest, and a well known saying. Tying the slogan into your advertising becomes a play … (2 comments)
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marketing: Listing a home? Start with the details. - 11/12/07 07:29 AM
So you got a call from a potential seller to list a home.
Many agents walk into the listing appointment blind and unprepared. The best tool in your approach is organization and information for landing the listing. Weave your magic before the initial meeting with a free tool to streamline and … (18 comments)
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marketing: Are you an Eagle? - 10/30/07 12:11 PM
The American Bald Eagle, once nearing extinction the eagle had to change its habits. The Real-estate industry as we knew it is facing the same demise as the mighty eagle.
For the eagle (thank goodness) the government stepped in to protect and save this national status. But as Professionals I don't feel … (4 comments)
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marketing: When Good Agents go Bad - 10/20/07 10:25 AM
Are you stuck in a rut? With the changing world of Real-estate the agent that doesn't change will be the dinosaur of tomorrow.
Sure, we can all surf the blogs and learn from there, which is an excellent source. But what we do with our new found education is what will make … (4 comments)
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marketing: Create your own leads for free. Great for agents, builders, leasing agents and mortgage brokers - 10/17/07 11:11 AM
With over 80% of Real estate buyers and renters surfing the Internet before making verbal contact, you have to capture them at your home page.
Rate A Home provides a Free Lead Generating Wish List program where only the web site owner receives the leads. There's no fees to you or the … (6 comments)
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