Real Estate Marketing...Enhanced Listings on Realtor.com - 09/30/10 11:35 PM
You've made it here to my blog post, so you're likely familiar with the increasingly powerful role the internet plays in the world of real estate marketing. Listings of homes for sale are available to potential home buyers around the clock where they can identify and select homes while in the privacy of their own living room!

According to the 2009 National Association of REALTORS® Profile of Homes Buyers and Sellers, 90% of all home buyers used the internet to search for homes at some point during their home buying process. To capitalize on this activity, my philosophy is to position your listing in … (6 comments)

Your List Price...A Buyer's Perspective - 09/26/10 04:30 PM
As someone half-way through the process of selling my own home, you will hear little criticism from me over homeowners who wish to see the highest return possible from the sale of their home. We all purchase homes with an unspoken expectation that if we stay in the home long enough, the sale will pay for itself with a little equity left over to put toward our next home purchase. This is a completely normal and acceptable way of thinking in my opinion.
Stepping into the shoes of a buyer, albeit nearly impossible, would offer an eye opening glimpse into how … (5 comments)

Asbury Park in Louisville KY...A Community Showcase - 09/25/10 11:24 PM
Looking for an escape from the common suburban experience? A community where quiet streets and tree-lined sidewalks welcome evening strolls? Where common green areas spur impromptu afternoon picnics just outside your front door? You will find such an experience in the Asbury Park community of Louisville, Kentucky.
View 15 Photos of Asbury Park by Clicking Below:
Located on Louisville's popular East End, Asbury Park offers a most unique living experience to its small collection of residents. Strong Colonial Williamsburg architectural influences are immediately apparent as you stroll down the tree-lined streets and reminiscent of a time long past. Private courtyards enclosed … (1 comments)

Real Estate Marketing and Your Home - 09/23/10 11:08 PM
Real Estate Marketing and Your Home...
How tight is the connection between real estate marketing and success in the timely sale of your home? In my experience, there is no room for separation between the two. As of today, September 23, 2010, there are 10,074 homes actively for sale in the Greater Louisville area's Multiple Listing Service. Of these, Jefferson County accounts for 6,289! How much of a role will real estate marketing play in getting your home the attention it deserves?

Now More Than Ever!
Not only do buyers today have one of the largest selections of homes to choose … (3 comments)

But We Have Granite! - 09/20/10 09:01 PM
How Do Upgrades Affect My Home's Value?
So you're giving thought to placing your home For Sale on the market and it's time to size up the competition.  Looks rather simple..."we have hardwood floors, they don't...we back up to the woods and they have neighbors to look at from their deck...we don't have a fully fenced yard like they do, but we have granite counters and they don't. They're asking $310,000, so we should easily get $330,000 for ours." There, all done! Pricing a home...so easy, a caveman could do it (sorry Geico)!
Yep, this is where I rain on your … (5 comments)

Does Your REALTOR® 'Blog'? - 09/19/10 05:28 PM

Don't feel bad if you don't exactly know what I'm asking here. Even for those that are familiar with what blogging is, it is not a question that I'd expect many homeowners to consider when selecting a Realtor to market their home for sale. Even at first thought, many would reveal that they'd rather their Realtor not blog and simply focus on selling their home. Understandable!
Why should you care whether your Realtor blogs or not? For starters, it allows you to begin the interview process before ever picking up the phone to speak with an agent. You'll have 24/7 … (3 comments)

First Impressions! Those First Few Critical Moments! - 09/16/10 11:23 PM
First Impression...Those First Few Critical Moments!
So your home is on the market ready for any interested buyer to discover their next place to call home. The marketing & promotion is working its magic and your listing is getting its fair share of attention. You have a showing scheduled for this afternoon and you need to make the best of impressions on these prospective buyers.
I have witnessed many a buyer make their decision against a home before ever making it past the foyer. It is a shame to see a seller's hard work on preparing their home for a showing get … (0 comments)

What Is This 'Real Estate MarketPlace'? - 09/14/10 04:58 PM
Searching for a REALTOR in Louisville KY?
I'm confident that if you've attended open houses or searched for homes in the Louisville area, you've been introduced to the range of real estate services offered by the professionals at Real Estate Marketplace. With our corporate office located off Bardstown Rd in the Fern Creek area of Louisville, Real Estate Marketplace (formerly The Realty Marketplace) has consistently added success stories through its wide ranks of satisfied customers. All the while, we're continuing our steady march toward the highest ranked real estate companies in the Greater Louisville area.
This year, Business First of Louisville … (2 comments)

Price It Right...The First Time Around! - 09/09/10 09:42 PM
Louisville Home Values...Avoid The 'Second Chance' Sell!
"I don't want to give my home away!" By far, this is one of the most common concerns shared by homeowners wishing to place their homes on the market for a sale. I'm here to tell you that, as your Realtor, I don't want to give your home away either. As a matter of fact...I won't give your home away, not even if you'd allow me to!
One of the most difficult conversations to have with my future clients is the discussion over the value of their home with respect to the current market. … (3 comments)

"24 Hours Notice To Show Preferred" - 09/06/10 06:35 PM
My own home is currently on the market and what a grounding experience this has been so far. Every morning before I sit down at my computer I sweep up dog hair, vacuum the hardwoods (yes, vacuum), clear off what's accumulated on the kitchen counters since yesterday's showing, have my boys make their beds, vacuum all carpets, and go on my daily litter box ‘treasure hunt'. All-in-all, maybe one hour of my morning just correcting for the ‘damage' we've done since yesterday. But wait! I don't even have a showing scheduled today...why would I go through this?
I don't know how … (85 comments)

List My Home In The Fall!!! What's The Point? - 09/04/10 06:32 PM
List My Home in the Fall! What's the Point?
Well... The Skinny... Listing your home for sale in the Greater Louisville Area during the fall months is just as effective as listing in Spring!
Hard to believe? Not surprising really... it seems to be bred into us that the selling season ends with kids returning to school.
 
Don't tell that to the nearly three thousand Louisville homeowners who listed between September 1st & November 30th 2009 and successfully sold their homes (on that attempt)! Of these 2,796 homes that sold, 66% of them sold in under 90 days on the … (5 comments)

 


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