What Makes Your Brand Different? - 07/31/08 05:48 AM
Most real estate home pages will allow visitors to perform a property search, obtain school and town information, so what makes your brand different has to be in the quality of your customer service.
Try to make a little survey about the value of your brand in the community you can even video tape it and I publish their answers.
Despite there are multiple applications that can help your associates the most important asset you can teach them through your leadership is the importance of hard work and discipline to serve the needs of our clients and customers.
There are multiple … (0 comments)
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Ideas on: How to Excel in a Slow Market? - 07/30/08 09:48 AM
Once you review all the recomendations of different realtor coaches and especially those of bob Corcoran you will realize that if you want to succed in a slow market you will need to do some adjustments.
you need to make your prospect understand that you are way ahead of those that only work on real estate when things are going well. Make emphasis on your experience and quality of your service. For example all the information from the national real estate association let you know that around 87% of the new buyers start their search for a new home on the … (0 comments)
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How to Make the Marketing Process an Agreable Experience? - 07/29/08 10:50 AM
I was reading an article from Maya Bailey and she recommends 5 steps of the law of attraction to make marketing an agreeable and profitable activity.
1. Remember you are giving a valuable service when you market yourself.
2. Since there is no one else like you. You need to start viewing what are your strengths and for that you can ask for testimonials from satisfied clients. The more you see why these clients like the easier it will be for you to irradiate out a positive attitude.
3. If the possible customers do not know who you are or where … (0 comments)
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Importance of Measuring Your Return on Investment - 07/24/08 02:42 PM
When organizations want to measure their success they have to rely on their return on investment (ROI). A successful organization is capable of measure the leverage and demonstrates the contribution of their marketing strategies and how they affect the bottom line of the company.
You need to measure:
•1. What is the amount invested in the specific marketing campaign?
•2. What amount is the return?
•3. How many customers were gained?
•4. What share and penetration does the company has on the market?
•5. Which points of the marketing campaign worked and which didn't?
Any marketing plan needs to be balanced … (0 comments)
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Excel in Customer Satisfaction - 07/24/08 04:30 AM
In order to excel in customer satisfaction you need to be able to solve little nuances. Once a customer of Virtual Florida Tours wanted to have an unified reference link (URL) attached to the virtual tour of his listing. He selected the full address of his listing for the URL but after that he decided that when he was giving it through the telephone it was extremely long. So he called our customer service and we provided the new URL at no cost for him. The next day we had a very nice referral letter of his experience with our services.
… (0 comments)
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The Need of Virtual Tours - 07/23/08 04:38 PM
I was reading an article of Mr. Verl Workman he is a very respected Real Estate coach, and he was making emphasis on the importance of including virtual tours in all of their listings. He admitted that virtual tours have evolved and now they are faster and clearer, and that the statistics prove that they decrease the days that the listings stay on the market.
In the first place you will list more properties when you demonstrate your online marketing strategy in the listing presentation, you should include that you use professional photography and that your virtual tours are distributed on … (1 comments)
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Mail Marketing an Exerpt - 07/21/08 10:39 AM
I recently read an article from Lois Geller in Lore magazine related to mail marketing. Mial marketing is a rather expensive way of attracting possible prospects so i decided to share some of her recommendations with my readres.
The first step is get the peopole to read your letter so you will have to do one of the following after you consider which is oyur intended market.
YOu could tell a story of how difficult it has been to get something done or make a letter showing them how they could improve they way of living by changing something in the … (0 comments)
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Making Your Business Soar - 07/16/08 06:26 AM
You will probably have figured out what your customers need or you will be out of business really soon.
Remember that when your customers are really more interested in fulfilling their desires than the impact that fulfilling these desires will have on their wallet. In other words you need to impact your customers emotions, and when they visualize what your product or service can do for them the business will be yours
Now you could think that excelling in good customer service will make you stand out from your competition, but in reality that is offered by most companies. (therefore you … (0 comments)
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New Feature in realtor.com - 07/15/08 06:56 AM
The improvements of realtor.com are reflecting the requirements of sellers that are requesting a better exposure of their homes in this digital era. The use of virtual tours is not only a good way of exposure of your listing it is a magnificent marketing tool since it allows you to gain the interest of new sellers that are able to see that you as an agent are willing to go the extra mile to sell their house.
Recently realtor.com is announcing new changes to their webpage they continue to offer Showcase listings that is now allowing up to 25 photos and … (0 comments)
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Optimizing Your Online Marketing - 07/14/08 08:14 AM
In order to sell any product you need someone to sell it to. In the real estate business there is a situation where most agents are unable to find prospects to which sell their listings, but there is a minority of agents who are continuing to find prospects, to sell and list homes, and to make a good living-from that chronic disappointment.
These agents are using the Internet, and their new buyers are finding their website online. Of course your site has to be found by the search engines in order to make it profitable. Once your site is indexed and … (0 comments)
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CAN- Spam new rules - 07/14/08 06:52 AM
If you use email as a form of advertisement it is important that you adhere to the new CAn-spam laws.The most important change is that there should be an opt out in your email that does not require the person to send any additional information than their email address that should be removed following the 10-day opt-out rule.
Sometimes you are offering incentives for those thaqt forward the message in this case you are required by law to be in full compliance. Full compliance means you must scrub outbound forwards that were induced or incented against your suppression list before delivering … (0 comments)
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What can a realtor® show us about making business? - 07/12/08 08:58 AM
According to Darryl Davis you need to remove the words buy and sell from your vocabulary and introduce in the process the idea of coaching. In other words we want to coach our prospects into doing business with us.
In this "coaching process" we help our prospects into making the decision that is best for them. To be a good coach you need to make them understand that you care for their business. You need to really connect to people, avoiding that little devil in your conscience telling you to close the deal as soon as possible. It is important that … (0 comments)
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The Importance of a Business Plan - 07/12/08 06:27 AM
Every now and then someone tell us that we should have a business plan, and if you are like me you will probably be thinking: "as if I have time for this nonsense"
Recently I was reading an article from Tom Ninness and he was going a little further on how to develop this plan and since Cheryl is always telling us when are we going to start doing it I decide that it was a good time to dedicate one or two thoughts to it.
In the first place I will like to make a plan that could be revisited … (0 comments)
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Price is not the Issue - 07/12/08 04:44 AM
I was reading an article from Sandy Geroux and I could not agree more with her opinion on how to market your service to your customers.
In reality when you are shopping for a service provider you want to check a group of different characteristics of the service provided by that company and only after you are satisfied with all of them is that you will be looking at the price.
The first thing you will be looking is the knowledge an expertise their customer service, if the provider is capable of an honest, ethical and fair treatment and its reputation … (0 comments)
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Are You Expanding Your Company? - 07/11/08 05:10 AM
Most people think that if their company is not growing it is because it is going out of business. Undoubtedly a steady growth is essential to the life line of any company, so to grow a healthy business needs everyday essentials.
Companies can grow by merger or recruiting and both methods have their own downfalls.
In merging you need to be able to maintain the personnel that was hired in the company working and producing at a pace that compensate for the big payment you are incurring when you buy a business. Recruiting will require extra space, equipment and staff.
Companies … (0 comments)
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Areas to Master in Internet Success - 07/10/08 06:58 AM
After reading the article "True Internet Success Requires Mastery of 4 Areas" by Jack Lindberg I decided to write some comments on its content to share it with my colleagues
It is very important when you are trying to get Internet exposure to use traditional ways of attracting prospects to your web site. One of the cheapest ways is to add your website unified reference link (URL) to all of your adds. This will bring quality traffic to your web site without any additional cost.
There are also many new tools online that can enhance your exposure. In addition, making a habit … (0 comments)
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Why we use Real Tour Vision? - 07/09/08 01:23 PM
As the owner of Virtual Florida Tours I was reflectioning on the reason I selected Real Tour Vison as the company that supports all of our virtual tours.
We were selecting within the different tour support companies and all of them had different characterisitcs that I did not like, so after trying the different softwares we realized that the one provided by Real Tour Vision was undoubtedly the best.
Then I started dealing with the support personnel and they are simply the best. So I decided I should share this experience with other virtual tour dealers and made a little video that … (0 comments)
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Away With the Old - 07/09/08 08:06 AM
Start thinking that you are a magnet to money that everything you try goes in the right direction and allows you to make more money. Remember that work is not the same thing as struggle, so when you start entertaining ideas that put you down, you need to start thinking positively.
A good idea is to start thinking of yourself as the one that creates financial success for everyone that is related to your business.
In days of difficulties most companies start cutting in advertising since this is apparently a place where costs can be reduced without much suffering … (0 comments)
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Return on Investment - 07/08/08 08:32 AM
If you really love to see your photo portraiyed in your church magazine you can run an ad there and recive absolutely no returns and a lot of requests for donations to individuals with hardships and handicaps.
You can spend hundreds of dollars on printed advertisements that take weeks to come into print and have at its best one to teo months in a shelf for people to look at.
If it is in the Herald despite they will charge you for the whole group of people subscribed to it only 4% of the readers will ever get to the Real … (0 comments)
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Succeding in Today's Real Estate market - 07/06/08 05:46 AM
Residential real estate professionals need to get back to the basics of your business or you will certainly lose your customer base. The industry is dealing with the continuing impact of subprime and mortgage liquidity problems in the housing market.
Some realtors complain of the conditions of the market, but if their home is priced right, buyers will buy. You need to inform your buyers that our local market is simply phenomenal because prices are down and interest rates are historically low.
The realtor needs to research the market so he could list the house just one hair below the competition. … (0 comments)
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Real Estate in the near future - 07/02/08 07:20 PM
The effect of the Internet is modeling the structure of the real estate industry according to different sources most of the future buyers are starting their search for homes in the Internet.
Some sellers are reluctant to pay the fee that companies like REMAX, Century 21, and Coldwell Banker are asking on the other hand these titans of real estate tend to be slow into changes.
The FSBO solution also has difficulties despite the flourishing of web pages that allow them to expose their homes in a similar way that the MLS does for realtors. Since they need advice … (1 comments)
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Are You Your Own Worst Enemy? - 07/02/08 07:24 AM
Sometimes you feel that you have reached a plateau and could not achieve better results? You're not alone, many people sabotage their own success, many people question themselves: "Why can't I be more successful? Why do I stop myself?"
Success and stress is not the same thing. Even though in order to be successful you need to work hard that does not mean you have to burn yourself out. In reality you need to reprogram yur own belief and learn to worker smarter.
In our life training we are trained to fit and not bring too much attention to ourselves instead … (0 comments)
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Your Most Powerful Tool - 07/02/08 04:10 AM
As a professional you do not have any tool more powerful that your mind. You need to think with clarity before acting, by doing this you will move upward and onward more rapidly in your career.
The best way is to think in your benefits as well as the benefits of the company of which you are part. To achieve this in a personal term is to increase your earning ability. In other words you need to apply the needed mental, emotional and physical energies toward getting the needed results for yourself and your company.
You should try to increase … (0 comments)
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Steps to Become a Solid Real Estate Agent - 07/01/08 08:59 AM
The first thing that a realtor needs to address is what will his niche will be, beachfront homes, condominiums or any other market in which to become the ultimate specialist.
After that you should set your goals: implement individual strategies and programs support the plan and by reaching its marketing objectives achieve her/his goals.
Then you need to address the organization of your work, you need to know what the market wants, what is needed, and how what you are providing will affect the outcome. What do you have that makes people buy from you instead of your competitors? What do … (0 comments)
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