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These state pages or hyper-local pages provide content directly related to a specific geographical location.
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Ever received a small, colorful, shiny mini flyer coupons or offers in the mail in a fancy envelope? Typically its for food, grocery, lawn service, cleaner service and other random type advertisements from different companies. In some areas they call them valpak or money mailer and these are great services to use to get out marketing to your farm area I use.
In my last article about getting thousands of flyers out for free we broke down some steps on how to partner with other businesses to get marketing out to your farm area for free. Using valpak or money mailer is also another inexpensive way to get out marketing in huge quantities. The goal is to keep your prospects seeing your message time and time again til eventually they call you. The benefits of sending out multiple medias of marketing is:
To get your prospects to keep seeing you over and over
You look like an expert in your area
It gives your instant credibility
Gives you diversification in your marketing
and when they are ready to sell, most likely you'll get a call.
Valpak and money mailer usually let you market out by zip code and typically in the 10's of thousand which you will be able to send send out monthly or quarterly depending on volume and the program valpak or money mailer are running. Here are a few break downs on the two programs:
1/3, 2/3 or 3/3 page
Full or 2 color
3.5 to 2.5 cents
3.5 to 6 cents
Tif, jpg, pdf
Jpg, tif, pdf
Large counties only
Each program is effective but like with all marketing you must test to see which one will work best for your particular marketing goals and objectives. In my area we have valpak but some of my other clients use money mailer and found it to be a good program as well.
You can also notice that you can choose different sizes of paper to put your message on. Depending on your goal and objective you can choose to do a 1 step method and post your full marketing message on or use your 2 step message and send them to your automated 24 message line. If the room allows I would do my best to put a full 1 step message on the flyer.
Has anyone used any of these services in their marketing campaigns? If so, how did it work out for you?
MultifamilyReporter.com is a one stop site for the multifamily and commercial investment real estate industry. Our team scours hundreds of news sources and deliver to you the most important and influential news and investment strategies by cutting out the junk.
MultifamilyReporter.com is supported by Clarke Real Estate Group a real estate investment firm that acquires apartment buildings and commercial properties in emerging markets, and then offer investors different ways to participate.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.