Ask Travis Batting of easymailmaker.com about your Direct Mail!

I made it on Itunes!! Are you Podcasting?

Travis Batting (Postcard Marketing Group) — Sat, 21 Jun 2008 18:09:57 -0500

I just wanted to share with everyone that I finally made it onto Itunes Here's the link

I made it into Itunes!! Listen to my podcast and subscribe. Please write a positive review for me as it will really boost my ratings.

Podcasting is a great way to increase your knowledge of whatever topic you want. Podcasting allows you to put the power in your hands and get the information you want and block out all the other garbage.

Thanks Travis

Is anyone else podcasting out there? Would love to hear other's opinions, advice, information.

Your own FREE Amazon bookstore for your website

Travis Batting (Postcard Marketing Group) — Sat, 21 Jun 2008 15:14:21 -0500

I wanted to show everyone a really neat tool that might trigger ideas for realtors. You can help educate your clients on real estate investing books, home decor books, staging, mortgage ideas, etc You monitor what you want to provide in your store AND you can make a commission on the sales. This is really amazing and is really powerful the way technology is affecting our businesses and allowing us to be more dynamic and involved in educating our clients. Since easymailmaker.com specializes in helping realtors with their direct mail through our online marketing portal we have supplied direct mail books in our bookstore. Enjoy.

Really neat real estate website tool

Travis Batting (Postcard Marketing Group) — Thu, 19 Jun 2008 22:48:31 -0500

I wanted to share this with everyone as it's a really neat way I found for other realtors to be able to add that personal touch to their web-site. I just signed up for the free trial and thought others might be interested.

http://members.instantvideogenerator.com/orderpage.asp?x=1817069

Launching a web-site is tough work.......

Travis Batting (Postcard Marketing Group) — Thu, 19 Jun 2008 20:22:17 -0500

Easymailmaker.com

We've been hard at work and the release of our new direct marketing web-site is fast approaching. Our official release date is next week but I wanted to write and share some interesting points that I've learnt of the last few months.

Keep it Simple.

There is so much clutter out there that when your customer do make it your webpage they can breathe again. Make sure they can find what they want and that it doesn't take too much work to find.

Video Tracking

I'll be monitoring my new sight and the traffic by installing a free service called www.clicktale.com

What they do is you install html code at the top and bottom of each page you want to track and it records a video of the users that go on your web-site. You see their mouse movement and it can really help you understand the way your clients think and what areas are "hot spots" Another neat tool about that is they do heat maps where people click and hover their cursor....another great way to measure where the hot zones on your page are.

Outsourcing

I've used an outsourcing agency to design and develop our web-site. I used www.elance.com which I highly recommend. Especially for real estate agents. What they are is a governed web-site which acts as a auction for your projects that you post. You review the professionals that bid, pick one, make a deposit to elance and then when you are satisfied and the project is complete you release the funds. A great way to not get ripped off. Long story short, keep it legit and by elance governing everything it is the best solution. My developers are in India, highly skilled, great communication and the best thing is that I give them the tasks to do in the evening and they work all night as it's their daytime. Amazing concept.

Web 2.0

There is lots of talk of web 2.0 which is basically going to be the next wave of internet search. There is so much junk that the web 2.0 will be lean mean searching machine. If your website isn't 2.0 worthy you will no longer be part of the new search.

We took this in mind and have integrated our blog, podcasts, news releases, articles, and video tutorials to really promote this.

Mark it in your dayplanner to check out www.easymailmaker.com to take advantage of all these great new resources dedicated to helping realtors build their business

Launching a web-site is tough work.......

Travis Batting (Postcard Marketing Group) — Thu, 19 Jun 2008 19:52:20 -0500

Easymailmaker.com

Keep it Simple.

There is so much clutter out there that when your customer do make it your webpage they can breathe again. Make sure they can find what they want and that it doesn't take too much work to find.

Video Tracking

I'll be monitoring my new sight and the traffic by installing a free service called www.clicktale.com

Outsourcing

Web 2.0

We took this in mind and have integrated our blog, podcasts, news releases, articles, and video tutorials to really promote this.

Mark it in your dayplanner to check out www.easymailmaker.com to take advantage of all these great new resources dedicated to helping realtors build their business

When I Order Real Estate Printing I like.....?

Travis Batting (Postcard Marketing Group) — Fri, 06 Jun 2008 16:38:52 -0500

The Question: When I order my real estate printing I like......?

This is to share common likes and dislikes of using the printer and marketer's that you use for your all important image.....you. This information may help fellow realtors improve how they get their printing done.

Travis

Are You Using Postcards to Increase Your Commissions?

Travis Batting (Postcard Marketing Group) — Sun, 04 May 2008 16:44:04 -0500

You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate. Staying in touch with potential listing clients or buyers involves several different strategies. Of course, word of mouth is
always the best and most effective strategy, but that takes time and a lot of personal contacts. Top agents just don't have enough hours in the day to make enough personal contacts for word-of-mouth to bring them to the top of the game.

One way to put yourself in front of a very targeted audience is to mail out real estate postcards on a regular basis. Whether your real estate postcard mailing program includes just listed postcards, just sold post cards, general real estate marketing postcards, seasonal postcards, or just about
any other type of real estate postcard, doing a regular mailing is critical.

Why does this work? Regular mailing is the key. Just like selling any product, most of the battle is finding a prospect who is ready to buy at the time they get your offer. The chance of a person being ready to buy or sell a house at the moment you send them a single postcard is low. However, we
all know that people move all times throughout the year, and it is a statistical fact that about 7% of all households move each year.

Regular real estate postcard marketing works because the more you mail to the same area, the better chance the prospect will remember your name when they are ready to buy or sell. And the better the chance that your postcard will arrive in a timely fashion.

Don't think that mailing one postcard, once a year, is going to do you much good. Or doing on Just Sold Postcard for one house each year. You need to budget a percentage of your commissions to do regular mailings each and every month. Some of the most successful agents mail Just listed cards every time they list a house, and then just sold post cards every time
the sell a home. On top of that, they mail other real estate marketing cards throughout the year.

Another reason these postcards work is that they feature your picture, your name, your phone number, and a call to action. We always encourage them to call you for either free information about the market, a free market analysis, or to find out the value of their home. People who receive them will start to remember your face and name.

But sometimes time and money can keep you from doing what you know is the right way to grow your business. easymailmaker.com can help save you both time and money. We know all about helping realtors develop effective realtor postcard marketing campaigns. We will be glad to show you how to do a great job with minimal time.

Creating a direct mail postcard program for real estate agents requires more than being good at real estate postcard printing. The first step is to identify your targeted neighborhoods and create a custom mailing list for those households you want to reach. www.easymailmaker.com can help you to select the right list for your area.

We can then finesse your list data to gain the maximum postal discounts for you. With our sophisticated software, it is possible to see postage rates as low as 16 cents per piece.

Once you have chosen your mailing lists, we work with you to create a printed look that makes you stand out. You can choose one of our FREE design templates, or you can let our design experts custom design a look just for you. Not sure what you want to say? No problem, we will gladly help you with that as well. We know how to design marketing tools for real estate agents and we know how to help you stay ahead of your competition. We then print the post cards and drop them in the mail. It couldn't be any easier for you.

Real Estate prospecting takes time and dedication. A regular postcard marketing plan is critical to your long-term success.The more your potential clients see your name, the better chance they will remember it when it is time to buy or sell a home. People want to work with successful people, and when they see your name and picture on the attractive real estate cards you send to them, it is a mark of success. No other marketing tool is more effective than a regular postcard mailing to every one in your area.

Get your real estate marketing postcard campaign started
today!

PS-Read our blog for more information on marketing

Happy mailing!
www.easymailmaker.com
division of Postcard Marketing Group

Travis Batting (Postcard Marketing Group) — Sat, 26 Apr 2008 21:48:03 -0500

What makes us real....

We have been busy helping people create wealth and knowledge of direct marketing this last month. We are on episode 3 of our part 10 series of Creating a direct mail campaign as well as hosting a teleseminar on combination marketing with our partner Point2.com To learn more visit our blog and sign up for our feed to stay in touch for future updates

Your Free Account!

Did you know that you can sign up for a FREE account with us? There are many powerful tools that you can use to boost your business! Sign Up Now

Active Rain & Facebook

We help many realtors. You can stay tuned by visiting us through Active Rain and Facebook

Podcast

Watch out this month for our newly released podcasts made available on Itunes......in the meantime check us out at ODEO

Combination Marketing

Since we held our teleseminar on combination marketing we thought we should share it with you as well.

Using Combination Marketing

Here's the Information that will change your way of thinking about direct mail and marketing.

It's simple.....combine the staple in marketing ( direct mail) combined with the internet and your have double the power. Direct Mail alone typically yields 1-3% results but the fact is that if you use a channel that people are comfortable responding this boosts your results big time. We want to show you how. Goto our blog to read more.....

Listen to our podcast

Travis Batting (Postcard Marketing Group) — Sat, 26 Apr 2008 21:27:37 -0500

We invite everyone to listen to our podcasts on our blog.
Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels.
There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account.
If you have any questions don't hesitate to ask as Travis Active Rain Blog is all about helping you with your copywrite and making effective headlines that work. Happy listening.

Travis @ easymailmaker.com

Listen to our podcast

Travis Batting (Postcard Marketing Group) — Tue, 22 Apr 2008 23:48:54 -0500

We just finished a tele seminar on the live coaching episodes with Point2.com

We invite everyone to listen to our podcasts on our blog.
Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels.
There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account.
If you have any questions don't hesitate to ask as Travis Active Rain Blog is all about helping you with your copywrite and making effective headlines that work. Happy listening.

Travis @ easymailmaker.com

Part 2: What to expect from Direct Mail

Travis Batting (Postcard Marketing Group) — Tue, 22 Apr 2008 22:23:32 -0500

Direct Mail is NOT for everyone. That is direct and I have just saved some a few bucks. This article will help you decide if Direct Mail is for you and your business. Like anything one should think about the steps he/she will preform in the capaign and ensure that their are steps to carry each of those out. There are a number of things that one must consider and no cost isn’t the number one thing.

1. ROI
2. Market Niche
3.Wording
4. Cost
5. Campaign Follow through.

ROI
You have to make sure that the ROI that you will get will justify your product or service. I say this because if your widget only brings you a small profit for you the % of calls you need to cover the costs are going to far exceed what a typical direct mail campaign will bring. There are many variables that will help increase your ROI and boost your sales. The truth is that a direct mail piece will only bring in a 1-3% ROI. I will speak briefly on a few things that will increase this but encourge you to read my other articles on PURL’s and Variable Data Pritning

Want upto 30% ROI? Yes, then a PURL or GURL is for you. A PURL Stands for a Personalized URL. A URL is a web address like http://www.easymailmaker.com. A PURL would look like http://www.start.easymailmaker.com/ASiddiqui A GURL is a more standard landing page and an example is http://www.start.easymailmaker.com See how the PURL pesonalizes the web page to that individual. It is also very focused on a specific product or service that you advertised in the direct mail piece. I’ve seen landing pages(or a Generalized URL-GURL) not be specific or not carry a common theme from the direct mail piece and results have been poor. These methods combined with direct mail will boost your ROI because it is using multiple marketing methods to touch your clients. It is prooven that upto 75% of households have a mail moment everyday and spend time reading the mail. It is also prooven that the majority of people prefer to respond to direct mail through the use of the internet to respond and with internet users increasing by the millions this is a sure sign ROI will be up. We have seen combination marketing boost ROI upto 30%

Variable Data Printing is similar to the personalized URL where the direct mail piece is personalized to the person your sending the piece to. If you were John and you received a Direct Mail piece with the headline “Worry no longer about money”or “John, Worry no longer about Money”which would get more of your interest to keep reading?

Market Niche

40% of your success is through the mailing list and who your target audience is. This ties into the ROI factor because if your sending farming supply direct mail to city folk, best of luck to you but no results for you. Some people choose the insert marketing method into the local flyers. This is fine for Business to Consumers businesses but you are reaching a very broad market that may have no interest in what you do.

You can purchase mail lists that are really targetted to your specific consumer or business. You’d be suprised how detailed they can get. I often refer to a story I heard about a customer that was using postcard marketing to get his information out to about a sale on carpet cleaning. Their logic was they were close to their office and that will save on driving costs and time. They didn’t know what the Pyscographics of the neighbourhoods they were mailing to. They got poor results and they wondered why. If you were to take a drive through the neighbourhood you would soon find that it was lower income neighbourhoods were the last thing on their mind was to clean their carpets. Fine tuning your mailing list is an ongoing thing and we can help you do thing

If you want to learn more about the other 2 factors, please sign up for our newsletter at http://www.blog.postcardmarketinggroup.com/wordpress

Travis Batting founded Postcard Marketing Group in 2005 with a vision in creating an ease of ordering for customers and driving ROI. The company has quickly evolved and offers clients above average tools to be a leader in the industry and brings knowledge to keep the customers on top of their business. Start your campaign today at http://www.easymailmaker.com

What the Heck is a PURL?

Travis Batting (Postcard Marketing Group) — Tue, 22 Apr 2008 21:45:22 -0500

Get postcard marketing results at http://www.easymailmaker.com

What the heck is a PURL?

It’s simply a Personalized web-site (URL) that is customized to the person visiting the web site. It is often used with to further increase results with Direct Mail campaigns. On the direct mail piece there would be a web-site listed that would encourage the recipient to log on to the PURL.

How does it personalize it?

When the direct mail recipient logs onto the PURL, the information from the database is used to tailor the web page experience to that person. Moreover, once the individual logs in, the Web site can track the respondent’s activity and continue to tailor the information based on his behaviour. This information can also be used to further tailor future print and Internet communications.

Okay…..Interesting, but why would I need this?

Well, the more you can communicate to your customers in multiple channels the better. The PURL’s often capture information that can be used to help you understand your clients but also the value of your marketing money and what is being effective to drive you results. Also, once information is captured on the PURL you can have the information relayed to your cell phone or blackberry, allowing you to get in touch with your client right away.

So not only are you capturing valuable data and communicating with your clients on more than one direct mail level, you are virtually able to increase dead air time and touch base with them without delaying their buying process. Definitely they’re to increase your results and improve your professional image.

By combining both media, marketers can take advantage of the comfort, tangible appeal, and quality of commercial print, plus the immediacy, tracking, and instant response of the Internet.

A PURL is powerful because it creates a comfort in the user because it relays little effort on their part (no mail order or phone call) just simply going to the web site to relay the info. That’s all….simple steps. Simple works. It’s well known that the longer the process, the lower the results meaning lower response, money and knowledge flowing through the person mailing the campaign.

In the Numbers

Doing some research it was hard pressed to find other companies numbers to show the success rate. There was a bank that was not succeeding on getting clients to switch over to electronic banking with their direct marketing approach. They switched to Variable Data Printing combined with the PURL method to help get users switched over and show them the benefits and the security information. The bank increased enrolment from .4 percent to 2.5 percent, an increase of 625 percent over its previous marketing methods. Of those who went to the site, eight out of 10 enrolled.

Combining your Postcard Marketing Campaign along with the PURL’s is affordable for your business. Our company specializes in bringing this all together for you to help you succeed. There is nothing better than your success story to compliment our business. An account is free with us to start building your CRM to launch your next multi touch campaign.

What is the next big thing in realtor marketing?

Travis Batting (Postcard Marketing Group) — Tue, 22 Apr 2008 21:43:41 -0500

I’ve been busy working on our recent teleseminar for the live courses at http://www.point2.com I’m speaking on combination marketing and using one of the most standard marketing channels(direct mail) combined with a media channel(the internet) that allows us to capture our new clients information and buying habits without being forceful.

It’s a soft method that
allows you to capture important data from your clients(contact info, sign up for newsletter, etc)
allows you to track this data
quick follow up
Here is an article that shows the effectiveness and helps explain PURL’s a bit more. As you can see this is a fairly new marketing channel that I can’t believe hasn’t caught on more. In the past only large companies were able to use it do to it’s complexity but now it’s affordable for small businesses and more importantly realtors who can use this to boost their business.

http://www.targetmarketingmag.com/story/print.bsp?sid=77952&var=story

Here’s an example of what would happen:
1.You work with http://www.easymailmaker.com to send out your direct mail campaign
examples of a campaign
front
http://www.ballantine.com/img/mhpostcardfront.jpg
back
http://www.ballantine.com/img/mhpostcardback.jpg
2.You then get http://www.easymailmaker.com to help build a landing page which you can do very affordably. You’re thinking but I’m spending money on the direct mail already. Check my stats out later on in this article example PURL
http://www.RyanCote.militaryhistoryoffer.com
3.Mail it
4.People visit and you capture their information(leads get emailed to you directly for quick follow up)
5.Track it:
EasyMailMaker.com ties everything together with easy to read graphs
What’s better is any information captured on the landing page automatically gets emailed to you and inputted into your free accounts client management program software and used for your next campaign

Picture of a easy to reac track from your different marketing campaigns
https://www.easymailmaker.com/webimages/editor/images/ScreenHunter_05_Oct._14_10.41.jpg

Okay, here’s some stats: |Mail out of 21000 postcards
The military mailout gained 8.75% capture to the webpage. That’s 1838 clients visiting the page.
Direct mail typically will get 1-3%(with good copywrite, focus, mailing list)(would have been only 630 clients if they only used this method)
The big stat here is that 80% filled out the form on the page. That’s 1470 clients
INCREDIBLE NUMBERS

The key to combination marketing is to
stay focused! Have a nice flow of graphics, copywrite and messages that transfer from the direcdt mail piece to the PURL
make sure the landing page looks credible and helps build your brand and trust image in your client

Hopefully this gives you some confidence going forward to build your business with combination marketing

Point2 Approved Vendor

Travis Batting (Postcard Marketing Group) — Fri, 07 Mar 2008 10:17:18 -0600

Filed under: Landing Pages, PURL's, Postcard Marketing, Small Business Marketing, agent marketing, direct mail, direct mail analytics, email marketing, marketing, marketing analytics, marketing roi, postcards, real estate, real estate marketing, realtor marketing, realtors | Tags: direct mail, marketing, marketing analytics, partnerships, point2, Postcard Marketing, real estate marketing, realtor marketing, realtors, Small Business Marketing

We are an approved vendor for Point2 Technologies and they really are amazing. If you’re a realtor they help you set up a web-site for free. They also provide you with many other powerful tools. Since 2003 they have 177,530 Members, 85 countries, and 1 National Listing Service.

Not only are we an approved vendor, Travis Batting, Founder of www.EasyMailMaker.com will host a 1 hour long teleconference call with agents to educate them on Combination marketing, marketing analytics and the Power of Purl’s. If you don’t have a web-site through them you should check it out at www.point2.com

We will be on air on April 21st at 12pm eastern time through their live learning section. Check it out!

A little about Point 2

Under the complete control of its members, Point2 NLS empowers agents and brokers to profit from the web like never before. A non-political listing service exclusively for real estate professionals, Point2 NLS includes a complete website solution to attract new clients, the most powerful listing syndication engine on the web, and dozens of inimitable listing and advertising tools which together help to attract more clients and sell more real estate.

PODCAST: Lesson 1 - *IMPORTANT Definition of a Campaign

Travis Batting (Postcard Marketing Group) — Mon, 03 Mar 2008 21:57:26 -0600

Listen to Lesson 1 of 10 and begin to understand how to create a powerful postcard marketing campaign that will engage your customers and boost your results.

PODCAST

Free 10 epidsodes of building a successful Realtor Postcard Marketing Campaign

Travis Batting (Postcard Marketing Group) — Mon, 03 Mar 2008 21:54:04 -0600

How can a little 5.5”x 4.25”piece of paper bring you money? Hard to believe but it is true. There are so many gadgets and flashy web ideas out there to spend money on that we forget about something that is so simple and relates to people.

Think about it. We all grew up just receiving mail from the postman. Not e-mail, not a web card, just good ole fashion mail. If you relate to that then I know your customers will too. There is a certain comfort level when you reach into the mail box because it’s a ritual that you’ve grown up with. That’s why Postcard Marketing is a big hit and can get the job done.

Not so fast, I don’t want you to get ahead of yourself. It takes time, repetiveness and a bit of money to get the postcard train rolling. I want to walk you through the process but am going to break it up so you can really get a grasp and go in with the right mindset. If you’re going to do it, let me learn from my mistakes and I’m going to pass the knowledge of the right way to do it.

What are we going to cover in this course:

Definition of a Campaign
Know what you want & to expect
Copywrite Headlines
Pyschology of Buyers
Mailing List
Design
PURL’s/Landing Pages
Tracking
Tidbits & Snipits(Great Resources)
Feedback and Success stories

I’m excited to walk you through this as it can be a really exciting thing to start to see the effects of your work prosper. Enjoy and please don’t hesitate to reach me at travis@postcardmarketinggroup.com or call us at 866-790-6245 as I’d love to answer your questions on direct mail. Visit us at www.easymailmaker.com for your free account.

Boost Realtor Marketing Results with PURL's

Travis Batting (Postcard Marketing Group) — Mon, 03 Mar 2008 21:50:53 -0600

What the heck is a PURL?

How does it personalize it?

Okay…..Interesting, but why would I need this?

By combining both media, marketers can take advantage of the comfort, tangible appeal, and quality of commercial print, plus the immediacy, tracking, and instant response of the Internet.

In the Numbers

Why Would I Consider Postcard Marketing?

Travis Batting (Postcard Marketing Group) — Mon, 03 Mar 2008 21:46:26 -0600

What are you going to read first?

A full colour postcard with attractive photos and visible offers
A plain envelope with an unmarked sender

That’s the beauty of it, you know the answer to the question and it sells.

You’ll get an incredible high readership just because it’s visible and in front of the reader before they even decide to read it. What the recipient reader doesn’t know that whoever has supplied the direct mail campaign may have spent more on the plain envelope campaign than the postcard campaign. There is less labour involved in postcard campaigns and now days full colour printing is affordable. The said thing is that you will spend less and receive higher readership and results with the postcard campaign than the plain envelope campaign.

What can I use Postcard Marketing for?

Announcement (new product, new store, event, address change, Just sold or listed, etc)
Publicize your web-site to drive traffic to it
Newsletters to keep in touch with
Building your brand
Follow up’s
Mail Orders
Thank You’s

Is it worth it?

You need to have a good idea of your goals going into a campaign. Postcard Marketing or Direct Marketing for that matter is great because everything is trackable. You can use the numbers for your campaigns to tweak your efforts and grow your business. There are a number of things to keep in mind going into your next postcard marketing campaign:

Know the number you want to boost your sales (ex:$50,000 extra sales/month)

Know the number of sales you will need to make in order to achieve that

Understand the % of leads you will need from your campaign and the % of those leads that will close on a sales (Ex: A 5000 postcard campaign produces 250 leads(5%) and of those 250 leads, 25 of them close a sales(10%)
Multiple the closed sales predictions by average sell price (ex:$2000) In this case you would achieve $50,000 in sales and make your goal.
Inform customer service of the mail campaign so they are ready for an increase in call volume
Make sure you can track the campaigns(tracking code on postcard or ask how they heard about your services)

From 5000 postcards going out you generate an extra $50,000. Not bad. Think of the possibilities it could create for you. It may take some test mailings to figure out if you have the right target market. 40% of a successful campaign comes from the mail list so you want to ensure this is not overlooked.

What will increase my ROI:

There are things inside your postcard marketing campaign that will also help increase ROI. Your design and wording is key in any campaign and are the obviously precise factors to build your success. But there are other things that many direct marketers don’t include for their customers.

One great addition to a postcard campaign is to make sure it’s full colour. This will increase your results and your read results.

Another great addition we use is VDP(Variable Data Printing) which means the mail piece is personalized to the reader(ex:uses their name).

Another powerful marketing driver in our campaigns and what we offer to our customers is Purls (Personalized URL’s) This will drive the reader to a customized web-site that will gather info, advertise a precise product, etc. Once the reader visits the web site it tracks who has visited the PURL, how often they were on it. These results or leads can be then sent to you through e-mail or your cell phone. This method will increase your close % and bring your ROI up by up to 200% of what you would normally get out of a basic campaign. The power is in hitting the customer with multiple avenues and giving the buyer the confidence in your product.

If you want to check out a ROI calculator that will bring you confidence in your Postcard Marketing Campaign visit:

http://www.marketingtoday.com/tools/roi_calculator.htm

Novice marketers give up the minute their mailing did not go as they expected – and quite frankly, what they expected was not realistic. You cannot count on total abundance in response where you are just starting out. You may rocket there, but you have to be able to maintain it. Marketing is a game of gradual increase, if you do it right, by testing and tracking all along. That way you don’t go into overwhelm and are able to organize your business structure as you expand from the constant new, but gradual business.

What should you be spending on your marketing?

This depends on how you want to grow your business and what your goals are. Also, each industry is different on how they market to their clients and through what marketing channels you choose. It’s good to diversify in what you do and spread your marketing out through different avenues (SEM, direct mail, radio/TV, Billboards, etc)

Postcard Marketing Group uses postcard marketing as a main avenue as it is our medicine and the results are proven and trackable to what we do.

There is no right answer but the fact of the matter is you should have a marketing budget and know what is working for you. As mentioned above, do not give up the moment something doesn’t get you the ROI you expect. It takes time and continuously trying new things to increase your postcard marketing results

To Recap:

You need to do:

• Test mailings
• Track your results
• Make sure you understand where your money is going and how it directly relates to your ROI

Ask Travis Batting of easymailmaker.com about your Direct Mail!

I made it on Itunes!! Are you Podcasting?

Your own FREE Amazon bookstore for your website

Really neat real estate website tool

Launching a web-site is tough work.......

Launching a web-site is tough work.......

When I Order Real Estate Printing I like.....?

Are You Using Postcards to Increase Your Commissions?

Newsletter

Listen to our podcast

Listen to our podcast

Part 2: What to expect from Direct Mail

What the Heck is a PURL?

What is the next big thing in realtor marketing?

Point2 Approved Vendor

PODCAST: Lesson 1 - ***IMPORTANT** Definition of a Campaign

Free 10 epidsodes of building a successful Realtor Postcard Marketing Campaign

Boost Realtor Marketing Results with PURL's

Why Would I Consider Postcard Marketing?

What will increase my ROI:

PODCAST: Lesson 1 - *IMPORTANT Definition of a Campaign