Ask Travis Batting of easymailmaker.com about your Direct Mail!

Postcard + Fridge Magnets = Marketing that sticks!

Travis Batting (My Easy Mail Maker Inc) — Fri, 21 Aug 2009 21:57:45 -0700

Postcard marketing is still is one of the most affordable methods to speak to your audience. It is only successful when it is planned properly and has to do with the 3 key ingredients. It's like a 3 legged stool, take a leg and it falls. Those 3 ingredients are(and I'd like your feedback on this):

1)target - who you are mailing to

2)your offer -good heading, good copywrite

3)your visual -how you present yourself to them professionally

What if you took a postcard campaign and attached a magnet to it? Think of the possibilities.

Christmas time you could mail one with a calander attached.

You could target new neighbourhoods with a business card sized magnet that they would keep and you'd be on their fridge.

Send a calandar magnet of your local sports team schedule for the year

All neat ideas. That's what we do. We love postcards but adding the magnet just makes your message stick even more.

Postcard Magnet Mailers are great to get your message and name to stick in your customers minds. People LOVE Magnets! FACT: "A postcard with a magnet attached is read at least 51.9% more often than a traditional postcard." DMA Statistical Fact Book

Want another postcard strategy to add to this that will really blow your results higher?

New clients: Attract new clients by sending a postcard to the radius of your just sold property. On there direct them to a website(a landing page) which will offer them a direct analysis of their neighbourhood and the "must know" information if they are looking to sell or buy in the next 2 years. You're the expert.

Well on that landing page there is a fill in form where you are collecting their information. You ask the questions you want to learn. WOW! Imagine, a marketing campaign that is helping you grow your client list database.

It gets better. When they click the send button, you get a email message stating that they have just submitted a query. You can then quickly contact them to get them the information they want.

Want to know the best part? It's all track. A postcard campaign that is tracked? Yep, all the results are posted in a graph. This type of technology was only available to the large businesses that could afford it. We now offer this technology to realtors and other small businesses. You can now understand your marketing ROI and really build your database to grow your relationships. That is interactive marketing.

We have lots of strategies like this and hopefully you find them useful. Being the owner of the business I'd like to open my phone for any questions or conversations you have on your campaigns. Call us at 1.866.790.MAIL or travis@myeasymailmaker.com.

Interested in learning more about

Postcard Magnet Mailers

Personalized URL'S

Happy Mailings

Travis Batting

Founder of www.MyEasyMailMaker.com

Do Not Call List

Travis Batting (My Easy Mail Maker Inc) — Sat, 08 Nov 2008 00:19:58 -0800

National Do Not Call List To Shift to Direct Mail & Postcard Marketing

   Postcard Marketing Group aims to emerge to off direct marketing from your desktop and track your ROI 
Thunder Bay November 9  - September 30^th 2008 was a day to mark on the Calender for many telemarketing companies across the country.  That was the day that the National Do Not Call List (DNCL) took effect.  Canada trailed 5 years in implimenting but will now relief many irritated customers.  This also represents an opportunity in a shift of marketing money from telemarketing to direct mail.  
The US saw a shift of 30% of the 2 Billion spent in Telemarketing Shift to Direct Mail.  Businesses that previously used telemarketing still need to attract customers and almost half of a survey suggested direct mail as the source.  
Key facts about direct mail is that 49% of Canadians prefer mail from companies they are currently doing business with and 63% read their mail at their first chance possible.
Postcard Marketing Group whcih powers www.myeasymailmaker.com see this as a huge opportunity to test and impliment direct mail as a marketing medium.  Postcard Marketing Group sees Postcard Marketing as a powerful way to get connected with customers for a few reasons that make sense for companies to adopt.

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Postcards Get Read
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Affordable – Postcards are cheap and Canada Post's Unaddressed admail or bulk addressed admail makes it an affordable method for small or large businesses

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Postcards Make a Good First Impression
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Postcards Work for Any Business - Including Yours

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Postcards Produce Fast Results
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Postcards Make a Good First Impression
```

The Value of “The Mail Moment”

• Mail Provides a Positive Experience:

o 59% Find that looking at their mail is a

positive experience in their day

o 57% Look forward to what’s in the

mailbox

o 53% Say receiving mail is a real pleasure

• Mail is the Best Way to Communicate:

o 84% Believe that a letter seems more

official than an email

o 78% Agree that mail is a great way for

companies to communicate with me

o 74% Feel that Mail is the best way to

receive and send important information

o 72% Say that mail is more private than

online

www.myeasymailmaker.com helps small and medium size businesses to impliment postcard marketing more effectively, right from their desktop. Direct Mail Campaigns can be created in under 10 minutes with your free account and is simple to create professional looking pieces.

“Small to Medium size business owners can now compete with those large companies that have full time marketing departments. Our new self directed web-site allows the small business to obtain the knowledge, affordable solutions, and direct mail tools to market themselves in a matter of minutes. “ says Travis Batting, CEO of Postcard Marketing Group “Technology has now allowed us to provide tools such as Variable Data Printing and Personalized URL's where prior they were only affordable for large companies. Our free marketing analytic tools on our web-site allow companies to measure the ROI on their marketing, which even many large organizations don't know or do. This gives us small companies a definate edge.”

Travis Batting Added “Business is competitive these days with large multi million dollar companies eating a lot of market share. It's our job to help small & medium businesses stand out in the mailbox! We know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future."

About Postcard Marketing Group - Postcard Marketing Group powers www.myeasymailmaker.com which is your own free self directed portal to help you create and print high quality direct mail campaigns while offering services and tools to make marketing convenient and affordable for everyone.

...................................................................................................

If you'd like more information about this topic, or to schedule an interview with Travis Batting, please

call Kecia McLaren at 866-790-MAIL(6245) or email info@postcardmarketinggroup.com

Great Postcard Idea for Group of Realtors or Office

Travis Batting (My Easy Mail Maker Inc) — Tue, 16 Sep 2008 22:07:29 -0700

Sick of being washed out in realtor magazines with all other listings?

Still need to get the word out about house listings?

Like Direct mail's effectiveness about being seen without other realtor clutter?

Find it a bit pricey?

Why not group together with yoru office and send out a mailer? It's your own personal billboard for the office and you get in front of your audience. You can distribute it by either using a

radius mailing
put it in a distribution of a newspaper or flyers
pay someone to continously put them in restaurants or get it added to the local coffee press papers you pick up in gas stations/restaurants

Why not team up with a mortage broker/bank and half the costs?

Why not ask your broker to fund it to advertise half for recruiting of the real estate industry?

Why should you pay full price when you are working hard and giving your business to the bank/broker/etc

You can ask us more if you like at info@postcardmarketinggroup.com or visit or site at www.myeasymailmaker.com

Hope you like the idea of marketing piggybacking. Travis

Now available: Our new catalog

Travis Batting (My Easy Mail Maker Inc) — Sun, 07 Sep 2008 22:48:59 -0700

Hey everyone,
Just wanted to let everyone know that our new direct mail(postcard Marketing) catalog is now online

1)download it
2)view it online

Enjoy

Travis

Postcard Marketing Teleseminar tomorrow

Travis Batting (My Easy Mail Maker Inc) — Tue, 02 Sep 2008 23:01:45 -0700

You have been invited by Travis Batting to join a live Community Call. BOOST Your Business with Power Marketing (Join in)
Host: EasyMailMaker - Travis@postcardmarketinggroup.com
Episode: EPISODE3 - How to start Postcard Marketing Campaign
Learn the steps to start a postcard marketing campaign to help build your business or keep in touch with clients. Technology has made it easier for small businesses to start their campaign and compete with large companies.
Call ID: 21434

Personal Message from the Host:

Hi there, Tomorrow at 6pm EST we are hosting a free conference call through talkshoe.com about Postcard Marketing. The "mail moment" is something your customers have in common and you will learn step by step how to reach them. Need more info email us at info@postcardmarketinggroup.com

Scheduled Time:

Date: Wed, September 3, 2008
Time: 06:30 PM EDT

How to participate:

Call in:

Dial: (724) 444-7444
Enter: 21434 # (Call ID)
Enter: 1 # or your PIN

Join from your computer:

Facebook user? You can join this Call directly through the TalkShoe Community Calling Facebook application.

Listen to the Recording:
If you missed this event or want to hear previous recorded episodes click here.

New Website

Travis Batting (My Easy Mail Maker Inc) — Fri, 22 Aug 2008 06:51:32 -0700

In Under 10 Minutes, Businesses Can Now Create, Deliver, and Track Their Direct Mail From Their Desktop With Postcard Marketing Group's New Interactive Website

“Business is competitive these days with large multi million dollar companies eating a lot of market share. It's our job to help small & medium businesses stand out in the mailbox! We know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future."

ugust 21^st 2008 - Postcard Marketing Group a direct mail provider to small and medium sized business just lunch their new customer interatctive website www.myeasymailmaker.com It helps small businesseses take control of their direct marketing campaigns and by allowing them to create, deliver, and track the ROI of their direct mail. The website also allows businesses to track and organize marketing activities with the CRM Management system all available with their free account

About Postcard Marketing Group - Postcard Marketing Group is your own free self directed portal to help you create and print high quality direct mail campaigns while offering services and tools to make marketing convenient and affordable for everyone.

I made it on Itunes!! Are you Podcasting?

Travis Batting (My Easy Mail Maker Inc) — Sat, 21 Jun 2008 18:09:57 -0700

I just wanted to share with everyone that I finally made it onto Itunes Here's the link

I made it into Itunes!! Listen to my podcast and subscribe. Please write a positive review for me as it will really boost my ratings.

Podcasting is a great way to increase your knowledge of whatever topic you want. Podcasting allows you to put the power in your hands and get the information you want and block out all the other garbage.

Thanks Travis

Is anyone else podcasting out there? Would love to hear other's opinions, advice, information.

Your own FREE Amazon bookstore for your website

Travis Batting (My Easy Mail Maker Inc) — Sat, 21 Jun 2008 15:14:21 -0700

I wanted to show everyone a really neat tool that might trigger ideas for realtors. You can help educate your clients on real estate investing books, home decor books, staging, mortgage ideas, etc You monitor what you want to provide in your store AND you can make a commission on the sales. This is really amazing and is really powerful the way technology is affecting our businesses and allowing us to be more dynamic and involved in educating our clients. Since easymailmaker.com specializes in helping realtors with their direct mail through our online marketing portal we have supplied direct mail books in our bookstore. Enjoy.

Really neat real estate website tool

Travis Batting (My Easy Mail Maker Inc) — Thu, 19 Jun 2008 22:48:31 -0700

I wanted to share this with everyone as it's a really neat way I found for other realtors to be able to add that personal touch to their web-site. I just signed up for the free trial and thought others might be interested.

http://members.instantvideogenerator.com/orderpage.asp?x=1817069

Launching a web-site is tough work.......

Travis Batting (My Easy Mail Maker Inc) — Thu, 19 Jun 2008 20:22:17 -0700

Easymailmaker.com

We've been hard at work and the release of our new direct marketing web-site is fast approaching. Our official release date is next week but I wanted to write and share some interesting points that I've learnt of the last few months.

Keep it Simple.

There is so much clutter out there that when your customer do make it your webpage they can breathe again. Make sure they can find what they want and that it doesn't take too much work to find.

Video Tracking

I'll be monitoring my new sight and the traffic by installing a free service called www.clicktale.com

What they do is you install html code at the top and bottom of each page you want to track and it records a video of the users that go on your web-site. You see their mouse movement and it can really help you understand the way your clients think and what areas are "hot spots" Another neat tool about that is they do heat maps where people click and hover their cursor....another great way to measure where the hot zones on your page are.

Outsourcing

I've used an outsourcing agency to design and develop our web-site. I used www.elance.com which I highly recommend. Especially for real estate agents. What they are is a governed web-site which acts as a auction for your projects that you post. You review the professionals that bid, pick one, make a deposit to elance and then when you are satisfied and the project is complete you release the funds. A great way to not get ripped off. Long story short, keep it legit and by elance governing everything it is the best solution. My developers are in India, highly skilled, great communication and the best thing is that I give them the tasks to do in the evening and they work all night as it's their daytime. Amazing concept.

Web 2.0

There is lots of talk of web 2.0 which is basically going to be the next wave of internet search. There is so much junk that the web 2.0 will be lean mean searching machine. If your website isn't 2.0 worthy you will no longer be part of the new search.

We took this in mind and have integrated our blog, podcasts, news releases, articles, and video tutorials to really promote this.

Mark it in your dayplanner to check out www.easymailmaker.com to take advantage of all these great new resources dedicated to helping realtors build their business

Launching a web-site is tough work.......

Travis Batting (My Easy Mail Maker Inc) — Thu, 19 Jun 2008 19:52:20 -0700

Easymailmaker.com

Keep it Simple.

There is so much clutter out there that when your customer do make it your webpage they can breathe again. Make sure they can find what they want and that it doesn't take too much work to find.

Video Tracking

I'll be monitoring my new sight and the traffic by installing a free service called www.clicktale.com

Outsourcing

Web 2.0

We took this in mind and have integrated our blog, podcasts, news releases, articles, and video tutorials to really promote this.

Mark it in your dayplanner to check out www.easymailmaker.com to take advantage of all these great new resources dedicated to helping realtors build their business

When I Order Real Estate Printing I like.....?

Travis Batting (My Easy Mail Maker Inc) — Fri, 06 Jun 2008 16:38:52 -0700

The Question: When I order my real estate printing I like......?

This is to share common likes and dislikes of using the printer and marketer's that you use for your all important image.....you. This information may help fellow realtors improve how they get their printing done.

Travis

Are You Using Postcards to Increase Your Commissions?

Travis Batting (My Easy Mail Maker Inc) — Sun, 04 May 2008 16:44:04 -0700

You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate. Staying in touch with potential listing clients or buyers involves several different strategies. Of course, word of mouth is
always the best and most effective strategy, but that takes time and a lot of personal contacts. Top agents just don't have enough hours in the day to make enough personal contacts for word-of-mouth to bring them to the top of the game.

One way to put yourself in front of a very targeted audience is to mail out real estate postcards on a regular basis. Whether your real estate postcard mailing program includes just listed postcards, just sold post cards, general real estate marketing postcards, seasonal postcards, or just about
any other type of real estate postcard, doing a regular mailing is critical.

Why does this work? Regular mailing is the key. Just like selling any product, most of the battle is finding a prospect who is ready to buy at the time they get your offer. The chance of a person being ready to buy or sell a house at the moment you send them a single postcard is low. However, we
all know that people move all times throughout the year, and it is a statistical fact that about 7% of all households move each year.

Regular real estate postcard marketing works because the more you mail to the same area, the better chance the prospect will remember your name when they are ready to buy or sell. And the better the chance that your postcard will arrive in a timely fashion.

Don't think that mailing one postcard, once a year, is going to do you much good. Or doing on Just Sold Postcard for one house each year. You need to budget a percentage of your commissions to do regular mailings each and every month. Some of the most successful agents mail Just listed cards every time they list a house, and then just sold post cards every time
the sell a home. On top of that, they mail other real estate marketing cards throughout the year.

Another reason these postcards work is that they feature your picture, your name, your phone number, and a call to action. We always encourage them to call you for either free information about the market, a free market analysis, or to find out the value of their home. People who receive them will start to remember your face and name.

But sometimes time and money can keep you from doing what you know is the right way to grow your business. easymailmaker.com can help save you both time and money. We know all about helping realtors develop effective realtor postcard marketing campaigns. We will be glad to show you how to do a great job with minimal time.

Creating a direct mail postcard program for real estate agents requires more than being good at real estate postcard printing. The first step is to identify your targeted neighborhoods and create a custom mailing list for those households you want to reach. www.easymailmaker.com can help you to select the right list for your area.

We can then finesse your list data to gain the maximum postal discounts for you. With our sophisticated software, it is possible to see postage rates as low as 16 cents per piece.

Once you have chosen your mailing lists, we work with you to create a printed look that makes you stand out. You can choose one of our FREE design templates, or you can let our design experts custom design a look just for you. Not sure what you want to say? No problem, we will gladly help you with that as well. We know how to design marketing tools for real estate agents and we know how to help you stay ahead of your competition. We then print the post cards and drop them in the mail. It couldn't be any easier for you.

Real Estate prospecting takes time and dedication. A regular postcard marketing plan is critical to your long-term success.The more your potential clients see your name, the better chance they will remember it when it is time to buy or sell a home. People want to work with successful people, and when they see your name and picture on the attractive real estate cards you send to them, it is a mark of success. No other marketing tool is more effective than a regular postcard mailing to every one in your area.

Get your real estate marketing postcard campaign started
today!

PS-Read our blog for more information on marketing

Happy mailing!
www.easymailmaker.com
division of Postcard Marketing Group

Travis Batting (My Easy Mail Maker Inc) — Sat, 26 Apr 2008 21:48:03 -0700

What makes us real....

We have been busy helping people create wealth and knowledge of direct marketing this last month. We are on episode 3 of our part 10 series of Creating a direct mail campaign as well as hosting a teleseminar on combination marketing with our partner Point2.com To learn more visit our blog and sign up for our feed to stay in touch for future updates

Your Free Account!

Did you know that you can sign up for a FREE account with us? There are many powerful tools that you can use to boost your business! Sign Up Now

Active Rain & Facebook

We help many realtors. You can stay tuned by visiting us through Active Rain and Facebook

Podcast

Watch out this month for our newly released podcasts made available on Itunes......in the meantime check us out at ODEO

Combination Marketing

Since we held our teleseminar on combination marketing we thought we should share it with you as well.

Using Combination Marketing

Here's the Information that will change your way of thinking about direct mail and marketing.

It's simple.....combine the staple in marketing ( direct mail) combined with the internet and your have double the power. Direct Mail alone typically yields 1-3% results but the fact is that if you use a channel that people are comfortable responding this boosts your results big time. We want to show you how. Goto our blog to read more.....

Listen to our podcast

Travis Batting (My Easy Mail Maker Inc) — Sat, 26 Apr 2008 21:27:37 -0700

We invite everyone to listen to our podcasts on our blog.
Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels.
There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account.
If you have any questions don't hesitate to ask as Travis Active Rain Blog is all about helping you with your copywrite and making effective headlines that work. Happy listening.

Travis @ easymailmaker.com

Listen to our podcast

Travis Batting (My Easy Mail Maker Inc) — Sat, 26 Apr 2008 20:20:38 -0700

We just finished a tele seminar on the live coaching episodes with Point2.com

We invite everyone to listen to our podcasts on our blog.
Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels.
There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account.
If you have any questions don't hesitate to ask as Travis Active Rain Blog is all about helping you with your copywrite and making effective headlines that work. Happy listening.

Travis @ easymailmaker.com

Listen to our Podcast

Travis Batting (My Easy Mail Maker Inc) — Sat, 26 Apr 2008 20:19:58 -0700

We just finished a tele seminar on the live coaching episodes with Point2.com

We invite everyone to listen to our podcasts on our blog.
Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels.
There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account.
If you have any questions don't hesitate to ask as Travis Active Rain Blog is all about helping you with your copywrite and making effective headlines that work. Happy listening.

Travis @ easymailmaker.com

Listen to our podcast

Travis Batting (My Easy Mail Maker Inc) — Sat, 26 Apr 2008 20:16:12 -0700

We just finished a tele seminar on the live coaching episodes with Point2.com

We invite everyone to listen to our podcasts on our blog.
Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels.
There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account.
If you have any questions don't hesitate to ask as Travis Active Rain Blog is all about helping you with your copywrite and making effective headlines that work. Happy listening.

Travis @ easymailmaker.com

Listen to our Podcast

Travis Batting (My Easy Mail Maker Inc) — Sat, 26 Apr 2008 20:14:22 -0700

We just finished a tele seminar on the live coaching episodes with Point2.com We invite everyone to listen to our podcasts on our blog. Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels. There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account. If you have any questions don't hesitate to ask as Travis Active Rain Blog is all about helping you with your copywrite and making effective headlines that work. Happy listening.

easymailmaker.com

Listen to our podcast

Travis Batting (My Easy Mail Maker Inc) — Tue, 22 Apr 2008 23:48:54 -0700

We just finished a tele seminar on the live coaching episodes with Point2.com

We invite everyone to listen to our podcasts on our blog.
Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels.
There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account.
If you have any questions don't hesitate to ask as Travis Active Rain Blog is all about helping you with your copywrite and making effective headlines that work. Happy listening.

Travis @ easymailmaker.com

Part 2: What to expect from Direct Mail

Travis Batting (My Easy Mail Maker Inc) — Tue, 22 Apr 2008 22:23:32 -0700

Direct Mail is NOT for everyone. That is direct and I have just saved some a few bucks. This article will help you decide if Direct Mail is for you and your business. Like anything one should think about the steps he/she will preform in the capaign and ensure that their are steps to carry each of those out. There are a number of things that one must consider and no cost isn’t the number one thing.

1. ROI
2. Market Niche
3.Wording
4. Cost
5. Campaign Follow through.

ROI
You have to make sure that the ROI that you will get will justify your product or service. I say this because if your widget only brings you a small profit for you the % of calls you need to cover the costs are going to far exceed what a typical direct mail campaign will bring. There are many variables that will help increase your ROI and boost your sales. The truth is that a direct mail piece will only bring in a 1-3% ROI. I will speak briefly on a few things that will increase this but encourge you to read my other articles on PURL’s and Variable Data Pritning

Want upto 30% ROI? Yes, then a PURL or GURL is for you. A PURL Stands for a Personalized URL. A URL is a web address like http://www.easymailmaker.com. A PURL would look like http://www.start.easymailmaker.com/ASiddiqui A GURL is a more standard landing page and an example is http://www.start.easymailmaker.com See how the PURL pesonalizes the web page to that individual. It is also very focused on a specific product or service that you advertised in the direct mail piece. I’ve seen landing pages(or a Generalized URL-GURL) not be specific or not carry a common theme from the direct mail piece and results have been poor. These methods combined with direct mail will boost your ROI because it is using multiple marketing methods to touch your clients. It is prooven that upto 75% of households have a mail moment everyday and spend time reading the mail. It is also prooven that the majority of people prefer to respond to direct mail through the use of the internet to respond and with internet users increasing by the millions this is a sure sign ROI will be up. We have seen combination marketing boost ROI upto 30%

Variable Data Printing is similar to the personalized URL where the direct mail piece is personalized to the person your sending the piece to. If you were John and you received a Direct Mail piece with the headline “Worry no longer about money”or “John, Worry no longer about Money”which would get more of your interest to keep reading?

Market Niche

40% of your success is through the mailing list and who your target audience is. This ties into the ROI factor because if your sending farming supply direct mail to city folk, best of luck to you but no results for you. Some people choose the insert marketing method into the local flyers. This is fine for Business to Consumers businesses but you are reaching a very broad market that may have no interest in what you do.

You can purchase mail lists that are really targetted to your specific consumer or business. You’d be suprised how detailed they can get. I often refer to a story I heard about a customer that was using postcard marketing to get his information out to about a sale on carpet cleaning. Their logic was they were close to their office and that will save on driving costs and time. They didn’t know what the Pyscographics of the neighbourhoods they were mailing to. They got poor results and they wondered why. If you were to take a drive through the neighbourhood you would soon find that it was lower income neighbourhoods were the last thing on their mind was to clean their carpets. Fine tuning your mailing list is an ongoing thing and we can help you do thing

If you want to learn more about the other 2 factors, please sign up for our newsletter at http://www.blog.postcardmarketinggroup.com/wordpress

Travis Batting founded Postcard Marketing Group in 2005 with a vision in creating an ease of ordering for customers and driving ROI. The company has quickly evolved and offers clients above average tools to be a leader in the industry and brings knowledge to keep the customers on top of their business. Start your campaign today at http://www.easymailmaker.com

What the Heck is a PURL?

Travis Batting (My Easy Mail Maker Inc) — Tue, 22 Apr 2008 21:45:22 -0700

Get postcard marketing results at http://www.easymailmaker.com

What the heck is a PURL?

It’s simply a Personalized web-site (URL) that is customized to the person visiting the web site. It is often used with to further increase results with Direct Mail campaigns. On the direct mail piece there would be a web-site listed that would encourage the recipient to log on to the PURL.

How does it personalize it?

When the direct mail recipient logs onto the PURL, the information from the database is used to tailor the web page experience to that person. Moreover, once the individual logs in, the Web site can track the respondent’s activity and continue to tailor the information based on his behaviour. This information can also be used to further tailor future print and Internet communications.

Okay…..Interesting, but why would I need this?

Well, the more you can communicate to your customers in multiple channels the better. The PURL’s often capture information that can be used to help you understand your clients but also the value of your marketing money and what is being effective to drive you results. Also, once information is captured on the PURL you can have the information relayed to your cell phone or blackberry, allowing you to get in touch with your client right away.

So not only are you capturing valuable data and communicating with your clients on more than one direct mail level, you are virtually able to increase dead air time and touch base with them without delaying their buying process. Definitely they’re to increase your results and improve your professional image.

By combining both media, marketers can take advantage of the comfort, tangible appeal, and quality of commercial print, plus the immediacy, tracking, and instant response of the Internet.

A PURL is powerful because it creates a comfort in the user because it relays little effort on their part (no mail order or phone call) just simply going to the web site to relay the info. That’s all….simple steps. Simple works. It’s well known that the longer the process, the lower the results meaning lower response, money and knowledge flowing through the person mailing the campaign.

In the Numbers

Doing some research it was hard pressed to find other companies numbers to show the success rate. There was a bank that was not succeeding on getting clients to switch over to electronic banking with their direct marketing approach. They switched to Variable Data Printing combined with the PURL method to help get users switched over and show them the benefits and the security information. The bank increased enrolment from .4 percent to 2.5 percent, an increase of 625 percent over its previous marketing methods. Of those who went to the site, eight out of 10 enrolled.

Combining your Postcard Marketing Campaign along with the PURL’s is affordable for your business. Our company specializes in bringing this all together for you to help you succeed. There is nothing better than your success story to compliment our business. An account is free with us to start building your CRM to launch your next multi touch campaign.

What is the next big thing in realtor marketing?

Travis Batting (My Easy Mail Maker Inc) — Tue, 22 Apr 2008 21:43:41 -0700

I’ve been busy working on our recent teleseminar for the live courses at http://www.point2.com I’m speaking on combination marketing and using one of the most standard marketing channels(direct mail) combined with a media channel(the internet) that allows us to capture our new clients information and buying habits without being forceful.

It’s a soft method that
allows you to capture important data from your clients(contact info, sign up for newsletter, etc)
allows you to track this data
quick follow up
Here is an article that shows the effectiveness and helps explain PURL’s a bit more. As you can see this is a fairly new marketing channel that I can’t believe hasn’t caught on more. In the past only large companies were able to use it do to it’s complexity but now it’s affordable for small businesses and more importantly realtors who can use this to boost their business.

http://www.targetmarketingmag.com/story/print.bsp?sid=77952&var=story

Here’s an example of what would happen:
1.You work with http://www.easymailmaker.com to send out your direct mail campaign
examples of a campaign
front
http://www.ballantine.com/img/mhpostcardfront.jpg
back
http://www.ballantine.com/img/mhpostcardback.jpg
2.You then get http://www.easymailmaker.com to help build a landing page which you can do very affordably. You’re thinking but I’m spending money on the direct mail already. Check my stats out later on in this article example PURL
http://www.RyanCote.militaryhistoryoffer.com
3.Mail it
4.People visit and you capture their information(leads get emailed to you directly for quick follow up)
5.Track it:
EasyMailMaker.com ties everything together with easy to read graphs
What’s better is any information captured on the landing page automatically gets emailed to you and inputted into your free accounts client management program software and used for your next campaign

Picture of a easy to reac track from your different marketing campaigns
https://www.easymailmaker.com/webimages/editor/images/ScreenHunter_05_Oct._14_10.41.jpg

Okay, here’s some stats: |Mail out of 21000 postcards
The military mailout gained 8.75% capture to the webpage. That’s 1838 clients visiting the page.
Direct mail typically will get 1-3%(with good copywrite, focus, mailing list)(would have been only 630 clients if they only used this method)
The big stat here is that 80% filled out the form on the page. That’s 1470 clients
INCREDIBLE NUMBERS

The key to combination marketing is to
stay focused! Have a nice flow of graphics, copywrite and messages that transfer from the direcdt mail piece to the PURL
make sure the landing page looks credible and helps build your brand and trust image in your client

Hopefully this gives you some confidence going forward to build your business with combination marketing

Point2 Approved Vendor

Travis Batting (My Easy Mail Maker Inc) — Fri, 07 Mar 2008 10:17:18 -0800

Filed under: Landing Pages, PURL's, Postcard Marketing, Small Business Marketing, agent marketing, direct mail, direct mail analytics, email marketing, marketing, marketing analytics, marketing roi, postcards, real estate, real estate marketing, realtor marketing, realtors | Tags: direct mail, marketing, marketing analytics, partnerships, point2, Postcard Marketing, real estate marketing, realtor marketing, realtors, Small Business Marketing

We are an approved vendor for Point2 Technologies and they really are amazing. If you’re a realtor they help you set up a web-site for free. They also provide you with many other powerful tools. Since 2003 they have 177,530 Members, 85 countries, and 1 National Listing Service.

Not only are we an approved vendor, Travis Batting, Founder of www.EasyMailMaker.com will host a 1 hour long teleconference call with agents to educate them on Combination marketing, marketing analytics and the Power of Purl’s. If you don’t have a web-site through them you should check it out at www.point2.com

We will be on air on April 21st at 12pm eastern time through their live learning section. Check it out!

A little about Point 2

Under the complete control of its members, Point2 NLS empowers agents and brokers to profit from the web like never before. A non-political listing service exclusively for real estate professionals, Point2 NLS includes a complete website solution to attract new clients, the most powerful listing syndication engine on the web, and dozens of inimitable listing and advertising tools which together help to attract more clients and sell more real estate.

Do you know the ROI on your hard spent marketing money?

Travis Batting (My Easy Mail Maker Inc) — Mon, 03 Mar 2008 22:17:59 -0800

Hi,

I'm curious to know how many people track what they spend on marketing and the return on investment that they get?

Marketing is great and essential but how many people are doing that next step of tracking their results

If you are, how do you track your results for:

E-mail campaigns:

Direct mail(postcards)

Referrals

Billboards

etc.

This should really help other realtors think "if I spend money on this, how am I going to measure my success and ROI?"

Travis Batting

PS-I currently have a Free 10 part series (podcasts too) on how to start a campaign from start to finish at

Ask Travis Batting of easymailmaker.com about your Direct Mail!

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What is the next big thing in realtor marketing?

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Do you know the ROI on your hard spent marketing money?