direct mail: Postcard + Fridge Magnets = Marketing that sticks! - 08/21/09 02:57 PM
Postcard marketing is still is one of the most affordable methods to speak to your audience. It is only successful when it is planned properly and has to do with the 3 key ingredients.  It's like a 3 legged stool, take a leg and it falls.  Those 3 ingredients are(and I'd like your feedback on this):
1)target - who you are mailing to
2)your offer -good heading, good copywrite
3)your visual -how you present yourself to them professionally
 
What if you took a postcard campaign and attached a magnet to it?  Think of the possibilities.
Christmas time you could mail … (3 comments)

direct mail: Do Not Call List - 11/07/08 04:19 PM
 
National Do Not Call List To Shift to Direct Mail & Postcard Marketing Postcard Marketing Group aims to emerge to off direct marketing from your desktop and track your ROI Thunder Bay November 9 - September 30th 2008 was a day to mark on the Calender for many telemarketing companies across the country. That was the day that the National Do Not Call List (DNCL) took effect. Canada trailed 5 years in implimenting but will now relief many irritated customers. This also represents an opportunity in a shift of marketing money from telemarketing to direct mail. The US saw a … (2 comments)

direct mail: Great Postcard Idea for Group of Realtors or Office - 09/16/08 03:07 PM
Sick of being washed out in realtor magazines with all other listings?
Still need to get the word out about house listings?
Like Direct mail's effectiveness about being seen without other realtor clutter?
Find it a bit pricey?
Why not group together with yoru office and send out a mailer?  It's your own personal billboard for the office and you get in front of your audience.  You can distribute it by either using a
radius mailing put it in a distribution of a newspaper or flyers pay someone to continously put them in restaurants or get it added to the local … (2 comments)

direct mail: Now available: Our new catalog - 09/07/08 03:48 PM
Hey everyone,Just wanted to let everyone know that our new direct mail(postcard Marketing) catalog is now online1)download it2)view it online
 
Enjoy
Travis
(2 comments)

direct mail: Postcard Marketing Teleseminar tomorrow - 09/02/08 04:01 PM
You have been invited by Travis Batting to join a live Community Call. BOOST Your Business with Power Marketing (Join in) Host: EasyMailMaker - Travis@postcardmarketinggroup.com Episode: EPISODE3 - How to start Postcard Marketing Campaign Learn the steps to start a postcard marketing campaign to help build your business or keep in touch with clients. Technology has made it easier for small businesses to start their campaign and compete with large companies. Call ID: 21434
Personal Message from the Host: Hi there, Tomorrow at 6pm EST we are hosting a free conference call through talkshoe.com about Postcard Marketing. The "mail moment" is … (0 comments)

direct mail: New Website - 08/21/08 11:51 PM
In Under 10 Minutes, Businesses Can Now Create, Deliver, and Track Their Direct Mail From Their Desktop With Postcard Marketing Group's New Interactive Website
A “Business is competitive these days with large multi million dollar companies eating a lot of market share. It's our job to help small & medium businesses stand out in the mailbox! We know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future." ugust 21st 2008 - … (0 comments)

direct mail: Launching a web-site is tough work....... - 06/19/08 12:52 PM

Easymailmaker.com
We've been hard at work and the release of our new direct marketing web-site is fast approaching.  Our official release date is next week but I wanted to write and share some interesting points that I've learnt of the last few months.
 
Keep it Simple.
There is so much clutter out there that when your customer do make it your webpage they can breathe again.  Make sure they can find what they want and that it doesn't take too much work to find.
Video Tracking
I'll be monitoring my new sight and the traffic by installing a … (2 comments)

direct mail: When I Order Real Estate Printing I like.....? - 06/06/08 09:38 AM
The Question:  When I order my real estate printing I like......?
This is to share common likes and dislikes of using the printer and marketer's that you use for your all important image.....you.  This information may help fellow realtors improve how they get their printing done.
 
Travis
(6 comments)

direct mail: Are You Using Postcards to Increase Your Commissions? - 05/04/08 09:44 AM
You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate. Staying in touch with potential listing clients or buyers involves several different strategies. Of course, word of mouth is always the best and most effective strategy, but that takes time and a lot of personal contacts. Top agents just don't have enough hours in the day to make enough personal contacts for word-of-mouth to bring them to the top of the game. One way to put yourself in front of a very targeted audience is to mail out real estate … (6 comments)

direct mail: Listen to our podcast - 04/26/08 02:27 PM
powered by ODEO We just finished a tele seminar on the live coaching episodes with Point2.com
We invite everyone to listen to our podcasts on our blog. Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels. There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account. If you have any questions don't hesitate to ask as Travis Active Rain Blog is all … (1 comments)

direct mail: Listen to our podcast - 04/22/08 04:48 PM
powered by ODEO  
We just finished a tele seminar on the live coaching episodes with Point2.com
We invite everyone to listen to our podcasts on our blog.  Sign up for our RSS feed and stay upto date on our new episodes.  We wanted to create a Podcast that is  focused on defining direct marketing and how it can increase your real estate business using multi-channels.  There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account. If you have any questions don't hesitate to ask as Travis Active Rain Blog is all … (2 comments)

direct mail: Part 2: What to expect from Direct Mail - 04/22/08 03:23 PM
Direct Mail is NOT for everyone. That is direct and I have just saved some a few bucks. This article will help you decide if Direct Mail is for you and your business. Like anything one should think about the steps he/she will preform in the capaign and ensure that their are steps to carry each of those out. There are a number of things that one must consider and no cost isn’t the number one thing.
1. ROI 2. Market Niche 3.Wording 4. Cost 5. Campaign Follow through.
ROI You have to make sure that the ROI that you … (3 comments)

direct mail: What the Heck is a PURL? - 04/22/08 02:45 PM
Get postcard marketing results at http://www.easymailmaker.com
What the heck is a PURL?
It’s simply a Personalized web-site (URL) that is customized to the person visiting the web site. It is often used with to further increase results with Direct Mail campaigns. On the direct mail piece there would be a web-site listed that would encourage the recipient to log on to the PURL.
How does it personalize it?
When the direct mail recipient logs onto the PURL, the information from the database is used to tailor the web page experience to that person. Moreover, once the individual logs in, the Web … (3 comments)

direct mail: Point2 Approved Vendor - 03/07/08 02:17 AM
Filed under: Landing Pages, PURL's, Postcard Marketing, Small Business Marketing, agent marketing, direct mail, direct mail analytics, email marketing, marketing, marketing analytics, marketing roi, postcards, real estate, real estate marketing, realtor marketing, realtors | Tags: direct mail, marketing, marketing analytics, partnerships, point2, Postcard Marketing, real estate marketing, realtor marketing, realtors, Small Business Marketing
We are an approved vendor for Point2 Technologies and they really are amazing.  If you’re a realtor they help you set up a web-site for free.  They also provide you with many other powerful tools.  Since 2003 they have 177,530 Members, 85 countries, and 1 National Listing … (0 comments)

direct mail: PODCAST: Lesson 1 - ***IMPORTANT** Definition of a Campaign - 03/03/08 01:57 PM
Listen to Lesson 1 of 10 and begin to understand how to create a powerful postcard marketing campaign that will engage your customers and boost your results.
 PODCAST
 
(0 comments)

direct mail: Free 10 epidsodes of building a successful Realtor Postcard Marketing Campaign - 03/03/08 01:54 PM
How can a little 5.5”x 4.25”piece of paper bring you money? Hard to believe but it is true. There are so many gadgets and flashy web ideas out there to spend money on that we forget about something that is so simple and relates to people.
Think about it. We all grew up just receiving mail from the postman. Not e-mail, not a web card, just good ole fashion mail. If you relate to that then I know your customers will too. There is a certain comfort level when you reach into the mail box because it’s a ritual that you’ve … (2 comments)

direct mail: Boost Realtor Marketing Results with PURL's - 03/03/08 01:50 PM
What the heck is a PURL?
It’s simply a Personalized web-site (URL) that is customized to the person visiting the web site. It is often used with to further increase results with Direct Mail campaigns. On the direct mail piece there would be a web-site listed that would encourage the recipient to log on to the PURL.
How does it personalize it?
When the direct mail recipient logs onto the PURL, the information from the database is used to tailor the web page experience to that person. Moreover, once the individual logs in, the Web site can track the respondent’s … (0 comments)

direct mail: Why Would I Consider Postcard Marketing? - 03/03/08 01:46 PM
What are you going to read first?
A full colour postcard with attractive photos and visible offersA plain envelope with an unmarked sender That’s the beauty of it, you know the answer to the question and it sells.
You’ll get an incredible high readership just because it’s visible and in front of the reader before they even decide to read it. What the recipient reader doesn’t know that whoever has supplied the direct mail campaign may have spent more on the plain envelope campaign than the postcard campaign. There is less labour involved in postcard campaigns and now days full … (1 comments)

 

Travis Batting

Saskatoon, SK

More about me…

My Easy Mail Maker Inc

Address: Saskatoon, SK

Office: (866) 790-6245

Fax: (866) 241-4768

Have a question about direct mail? Travis examines to the do's and do not's of direct marketing and gives insight into the industry. Email info@postcardmarketinggroup.com with your question

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