personalized url: Postcard + Fridge Magnets = Marketing that sticks!
- 08/21/09 02:57 PM
Postcard marketing is still is one of the most affordable methods to speak to your audience. It is only successful when it is planned properly and has to do with the 3 key ingredients. It's like a 3 legged stool, take a leg and it falls. Those 3 ingredients are(and I'd like your feedback on this): 1)target - who you are mailing to 2)your offer -good heading, good copywrite 3)your visual -how you present yourself to them professionally
What if you took a postcard campaign and attached a magnet to it? Think of the possibilities. Christmas time you could mail … (3 comments)
personalized url: Part 2: What to expect from Direct Mail
- 04/22/08 03:23 PM
Direct Mail is NOT for everyone. That is direct and I have just saved some a few bucks. This article will help you decide if Direct Mail is for you and your business. Like anything one should think about the steps he/she will preform in the capaign and ensure that their are steps to carry each of those out. There are a number of things that one must consider and no cost isn’t the number one thing. 1. ROI 2. Market Niche 3.Wording 4. Cost 5. Campaign Follow through. ROI You have to make sure that the ROI that you … (3 comments)
personalized url: What the Heck is a PURL?
- 04/22/08 02:45 PM
Get postcard marketing results at http://www.easymailmaker.com What the heck is a PURL? It’s simply a Personalized web-site (URL) that is customized to the person visiting the web site. It is often used with to further increase results with Direct Mail campaigns. On the direct mail piece there would be a web-site listed that would encourage the recipient to log on to the PURL. How does it personalize it? When the direct mail recipient logs onto the PURL, the information from the database is used to tailor the web page experience to that person. Moreover, once the individual logs in, the Web … (3 comments)
Have a question about direct mail? Travis examines to the do's and do not's of direct marketing and gives insight into the industry. Email info@postcardmarketinggroup.com with your question
Postcard marketing is still is one of the most affordable methods to speak to your audience. It is only successful when it is planned properly and has to do with the 3 key ingredients. It's like a 3 legged stool, take a leg and it falls. Those 3 ingredients are(and I'd like your feedback on this):
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